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Topic: Market segment


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In the News (Wed 24 Apr 19)

  
  Market segmentation process with The Market Segmentation Co   (Site not responding. Last check: 2007-10-27)
A further alternative is to obtain a sample through a market research exercise using a carefully designed sample frame (though this is best deferred until an internal segmentation project has developed a view of how the market splits into segments).
A market segment consists of a group of customers within a market who share a similar level of interest in the same, or comparable, set of needs.
To this end, a PC-based market segmentation software package has been developed that not only supports our segmentation process but also provides a practical tool to marketers for running cluster routines on appropriate data from other sources, such as externally commissioned segmentation research projects.
www.marketsegmentation.co.uk /segmentation_process_tmsc.htm   (1911 words)

  
  Market segment - Wikipedia, the free encyclopedia
Market segmentation is the process in marketing of grouping a market (i.e.
The purpose of segmentation is to identify and target prime customer groups (eg the 20% that account for 80% of your sales) so that you get the maximum return from a limited marketing budget (the most bang for your buck).
These profits can be increased further if the market can be segmented with different prices charged to different segments (referred to as price discrimination), charging higher prices to those segments willing and able to pay more and charging less to those whose demand is price elastic.
en.wikipedia.org /wiki/Market_segment   (749 words)

  
 Segment - Wikipedia, the free encyclopedia
Market segment, the smaller subgroups comprising a market
Memory segment, the portion of computer memory which may be addressed by a single index register
Circular segment, the area which is "cut off" from the rest of the circle by a secant or a chord
en.wikipedia.org /wiki/Segment   (245 words)

  
 Market segmentation by customer needs, market segment software
Market segmentation is a vital step in the marketing planning process; the main aim of market segmentation is to enable a company to target its effort on the most promising opportunities, and to find a way of differentiating itself from the competition.
Market segmentation is an intrinsic part of the EXMAR strategic marketing planning process, but can be carried out as a discrete project.
Through the market mapping exercise and by using Market Segment Master®, The Marketing Process Company's market segmentation tool segmentation is performed on the basis of similar customer attributes, which either directly map onto needs, or can be used to define needs.
www.themarketingprocessco.com /marketing/market%20segmentation/market_segmentation.htm   (293 words)

  
 Market segmentation - Market Segment Master
Market Segment Master® software is a quick and powerful tool for developing market segments from any set of data, allowing the user to segment market data and examine the resulting clusters.
It enables the marketer to regain control of the analysis routines associated with market segmentation and generates the visual outputs required for effectively communicating the findings to others.
Market Segment Master was developed in conjunction with Professor Malcolm McDonald and Ian Dunbar of The Market Segmentation Company.
www.themarketingprocessco.com /software/marketing/msm.htm   (479 words)

  
 The IRS Market Segment Specialization Program - CFO.com
A market segment can be an industry, such as gasoline retailing; a profession, such as accounting; or an issue, such as the alternative minimum tax.
Individual market segments are then assigned to examiners with auditing experience, training, and research responsibilities in that area.
Chapter 2 discusses the gas retailing market segment in general and ways to determine whether income was properly reported.
www.cfo.com /printable/article.cfm/2992477?f=options   (1346 words)

  
 Hispanic Marketing: A Critical Market Segment
The Hispanic market's current size, formation of larger households, heavy concentration in the top, youngest, trend-setting markets in the U.S., accompanied by their speedy wealth creation and high consumerism are at odds with the neglect of investment across most advertising and marketing categories.
The U.S. Hispanic market is comprised of subcultures from over 20 countries in Central and South America, the Caribbean and Spain, with the majority (63%) of Mexican heritage.
Marketers cannot simply transfer directly to the U.S. Hispanic market the conceptualizations or marketing strategies that work with the general market.
www.ad-mkt-review.com /public_html/docs/fs075.html   (1202 words)

  
 Target Market Selection
Two important factors to consider when selecting a target market segment are the attractiveness of the segment and the fit between the segment and the firm's objectives, resources, and capabilities.
Market segments also should be evaluated according to how they fit the firm's objectives, resources, and capabilities.
One market segment (not the entire market) is served with one marketing mix.
www.netmba.com /marketing/market/target   (614 words)

  
 SMART Market Segmentation - Market Research
Market segmentation is the process of partitioning markets into groups of potential customers with similar needs or characteristics who are likely to exhibit similar purchase behavior.
Market segmentation is the foundation on which all other marketing actions can be based.
Market segmentation is both a science and an art.
www.s-m-a-r-t.com /Exp_marketseg.htm   (358 words)

  
 Insight Media Microdisplay, Display Intelligence
The objective of these market segment analysis reports is to supply managers, product planners, engineers and researchers with the information needed to evaluate LED and laser technology in proposed projection displays.
These market segment reports are intended primarily as companions to the Laser Projection Systems and LED Projection Systems reports published by Insight Media.
Market Segment Analyses, beyond the three included with the report, are priced at $1000 each, when purchased with the LED Projection Report.
www.insightmedia.info /reports/2006marketsegment.php   (832 words)

  
 Prizm > Market Segmentation Research, Tools, Market Segment Research, - Market Segments, Consumer Markets, Customer ...
Claritas' target marketing research, customer segmentation profiling and market analysis services are aimed at reducing your cost of customer acquisition and growing customer value.
Claritas maintains an extensive array of: demographic data, consumer data, market segmentation analysis, B2B marketing data, and market segmentation research - all delivered with marketing analysis and demographic software applications through the technology that is best suited to you.
The result of our marketing research analysis and consumer profile work allows you to go beyond conventionally accepted target marketing strategies to capitalize on new segment opportunities and existing market potential.
www.claritas.com /MyBestSegments/Default.jsp?ID=20   (483 words)

  
 Market Segment Specialization Program (MSSP)
The aviation market segment includes all persons involved in commercial and noncommercial air transportation.
Marketers of fuel that is used in aircraft.
The establishment of a work group to address the air transportation industry was the beginning of the implementation of the market segment approach to excise tax.
www.irs.gov /businesses/page/0,,id=6997,00.html   (2174 words)

  
 Segmentation
Segmentation is essentially the identification of subsets of buyers within a market who share similar needs and who demonstrate similar buyer behavior.
Segmentation is a form of critical evaluation rather than a prescribed process or system, and hence no two markets are defined and segmented in the same way.
Opportunities will depend upon factors such as: the potential growth of the segment the state of competitive rivalry within the segment how much profit the segment will deliver how big the segment is how the segment fits with the current direction of the company and its vision.
www.marketingteacher.com /Lessons/lesson_segmentation.htm   (337 words)

  
 Principles of Market Segmentation - American Marketing Association - www.marketingpower.com
Foreign firms often enter a domestic market by segmenting the market, uncovering an underserved niche, and then concentrating their marketing and financial resources into that niche.
In order to be a true market segment, the people or organizations in each segment must respond differently to variations in the marketing mix compared with those in other segments.
Finance must be able to report costs, profits, and margins by market segment, and marketing research must be able to monitor and measure customer response and provide feedback to the organization by market segment.
www.marketingpower.com /content1006.php   (593 words)

  
 Market entry ideas? | MarketingProfs
The new market segment is highly competitive with many small companies focusing on specialist areas.
1st in a highly competitve market of technology, find out where you stand in previous market and how you as a brand can cash that in the audience which are quite similar to the earlier one as they might have heard your name.
Even if they have not heard your name, in new market, then what are the qualities which you posses as a brand in previous market and helped you to reach at the current state can be applied.
www.marketingprofs.com /ea/qst_question.asp?qstID=158   (835 words)

  
 SurfWax: News, Reviews and Articles On Market Segment
When that market segment blooms, Grupo wants to be there, producing ad campaigns that tug at their cultural heartstrings and pocketbooks in whatever language they prefer.
According to industry research forecasts, the NAND market segment is estimated to reach $13 to $16 billion in 2006 and grow to approximately $25 to $30 billion by 2010.
The percentage breakdown of revenue by market segment based on data supplied by our ODMs is as follows: retail was 44% of revenue, PC OEM was 24%, enterprise and carrier were 19%, and consumer electronics and others were 13.
news.surfwax.com /economics/files/Market_Segment.html   (5104 words)

  
 The Huge Hispanic Market Segment You’re Probably Overlooking
It is well known that the Hispanic market is the fastest growing in the U.S., and credit unions nationwide are seeking to tap this market in multiple ways.
For those credit unions seeking to tap the largest “middle class” segment and rejuvenate their membership base with young people, take note: About 70% of the Hispanic population is under 30, representing 1.2 million households with average household incomes $75,000+.
Reaching this market segment culturally appears to be the key, and one media corporation is taking that leap in early 2005.
www.creditunions.com /home/articles/template.asp?article_id=1531   (888 words)

  
 Group Travel Market & Services, Group Travel Industry, Tourism Destination Marketing, Travel and Tourism Marketing
While consumer and meeting market segments have been combed over to no end, leisure groups represent a huge opportunity for destinations and travel suppliers seeking to increase revenues, room nights and bottom-line profits.
According to PhoCusWright Research, the leisure group travel market is valued at $47.2 billion in 2006 and is expected to reach $51.3 billion by 2008.
Whereas consumer travel and the meetings market is driven by destination branding first and foremost, social and leisure groups are driven typically by activity first, followed by destination and brand.
www.premiertourismmarketing.com /groupfacts.html   (322 words)

  
 ►Online market segment targeting: market segmentation, adequate market segment targeting
The larger the segment, the larger the competition and the more difficult it will be to gain competitive advantages in front of rivals.
Adequate market segmentation is difficult, therefore we recommend you to ask help from marketing specialists, for instance you can hire a company specialized on marketing to do the segmentation for you.
It implies deep studies of the market and of the offer-supply relation.
www.onlinemarketingindex.com /market-segment-targeting.htm   (195 words)

  
 Small Business Administration
The term target market is used because that market– that group of people–is the "bull's eye" at which you aim all your marketing efforts.
Be careful not to confuse a geographic market segment with a place.
Here's another example: If you know your target market is 24- to 49-year-old men who like rhythm and blues, are frequent CD buyers, and live in urban neighborhoods, you can create an advertising message to appeal to those types of buyers.
www.sba.gov /starting_business/marketing/target.html   (469 words)

  
 Revenue By Market Segment
The benefits of segmenting your sales by market segment is that each market can require different equipment, operations and marketing to maximize your profit.
Now you have details of sales by market segment, it would be nice to know the profitability of each of the segments.
In order to know how profitable a market segment is, you have to have to track the sales and expenses for each market segment.
www.clearcomputing.com /fitting/Fitting/Revenue_By_Market_Segment.htm   (266 words)

  
 Market Segment Encyclopedia Article @ aNewLow.com (A New Low)   (Site not responding. Last check: 2007-10-27)
Mid-Market Segment Holds Huge Potential for Latin American ERP...
80 percent of the large enterprise segment in Latin America has already implemented ERP solutions, leading vendors to target the mid-market segment instead..
This typically requires the use of customer relationship management software or a database of some kind.
anewlow.com /encyclopedia/Market_segment   (569 words)

  
 Market Segment Of Skincare Industry   (Site not responding. Last check: 2007-10-27)
Each researcher has an established competence and expertise in their specialized industrial/commercial segment of the industry.
This report presents a thorough analysis of the performance of the leading and emerging ladies wear brands in the Boardsports Market.
Table 6: HBR penetration of the European skincare market by segment ($m and % value), 1997- 2007...
www.cosmetics-guide.com /OPG2/market-segment-of-skincare-industry.html   (513 words)

  
 UK Wealth Management 2003: Table of Contents
The 1997-2001 size the affluent market (GBP100k+) by number of individuals, aggregate wealth and source of wealth are provided and the number of ultra high net worths (GBP5m+) are segmented into 9 asset bands for 2001.
Market shares for 100+ wealth managers are analyzed in three competitive segments: GBP1m+, GBP200k-1m and GBP50k-200k.
The implication of this dominance of wealth managers in the GBP1m+ market is that competitors seeking to acquire new clients will have to take them away from other wealth managers; there is very little money not already being managed.
www.market-research-report.com /datamonitor/DMFS1513.htm   (941 words)

  
 Market Segmentation Studies and Customized Marketing Research by Market Street Research
There is no single correct way to segment a market.
For example, a segmentation strategy can be based upon frequency of use of a product or service, occasions of use, and/or the benefits consumers derive from a specific product or service.
The market segmentation approach we use most frequently is to conduct factor analyses to ascertain the underlying structures in the data, then to identify market segments by conducting a discriminant analysis, and finally conduct a variety of tests in order to characterize and describe the individual market segments.
www.marketstreetresearch.com /capabilities/solution-segmentation.htm   (294 words)

  
 PRESS RELEASE Bombardier Aerospace Releases Aircraft Market Forecasts   (Site not responding. Last check: 2007-10-27)
This segment will grow significantly as demand is driven by the replacement of aging aircraft with new-generation, more fuel-efficient airliners.
It is also studying the introduction of derivative aircraft from these two families to extend the capacity to 100 seats, as well as the development of a new-generation aircraft, the CSeries, optimized for the lower end of the 100- to 149-seat market.
Issuers of news releases, not Market Wire, are solely responsible for the accuracy of the content.
www.marketwire.com /mw/release_html_b1?release_id=144679&tsource=3   (860 words)

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