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Topic: Marketing concept


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  The Definition of Misplaced Marketing
Instead of marketing, adapting themselves to a marketable image, politicians should be leaders, using marketing theory and practice to, at most, sell their ideas to the public.
First, marketing can be misplaced in the sense that it is "lost" or missing when a business, government agency, non-profit organization or other group could (or should) follow the basic dictates of a marketing perspective but does not.
When I coined the term "misplaced marketing," it was to be a broad perspective for all times that marketing could be misplaced because it is misapplied, misused, abused, or simply the focus of social criticisms.
www.auburn.edu /~rotfehj/defn-msp.html   (1219 words)

  
 Marketing Concept
The marketing concept is the philosophy that firms should analyze the needs of their customers and then make decisions to satisfy those needs, better than the competition.
The production concept was the idea that a firm should focus on those products that it could produce most efficiently and that the creation of a supply of low-cost products would in and of itself create the demand for the products.
Marketing was a function that was performed after the product was developed and produced, and many people came to associate marketing with hard selling.
www.netmba.com /marketing/concept   (638 words)

  
 PART ONE -- UNDERSTANDING MARKETING MANAGEMENT
Marketing is the company function charged with defining customer targets and the best way to satisfy their needs and wants competitively and profitably.
Moving beyond the marketing concept, the societal marketing concept holds that the main task of the company is to generate customer satisfaction and long-run consumer and societal well-being as the key to satisfying organizational goals and responsibilities.
The result is that marketers are re-evaluating various marketing concepts and tools focus on relationships, databases, communications and channels of distribution, as well as marketing outside and inside the organization.
lsb.scu.edu /~kfox/KotlerChapters/CH01.html   (1550 words)

  
 AGORA -- TOPOR CONSULTING GROUP INTERNATIONAL -- ARTICLES
A good way to begin relationship marketing is to build concentrated core groups of key target audiences and focus attention on that group, with the idea of creating a "ripple effect" as members of that group help carry the school's messages to their friends, associates and colleagues.
Segmentation is a practical marketing principle but it needs to be done as part of a grander plan; not only as individual spurts of activity, often unrelated and with little continuity and cohesiveness.
As mass marketing ideas have come to be utilized by higher education for services of all kinds, schools have cared more for volume and quantity and enrollment figures, fund totals, quantities of alumni, and numbers of students, rather than for individuals who comprise the numbers.
www.marketinged.com /library/articles/relationship_mktng.html   (2075 words)

  
 Marketing definitions and the marketing concept
Marketing is the process whereby society, to supply its consumption needs, evolves distributive systems composed of participants, who, interacting under constraints - technical (economic) and ethical (social) - create the transactions or flows which resolve market separations and result in exchange and consumption.
The marketing concept is a philosophy, not a system of marketing or an organizational structure.
Implementation of the marketing concept [in the 1990's] requires attention to three basic elements of the marketing concept.
www.marketingteacher.com /Lessons/lesson_what_is_marketing.htm   (504 words)

  
 UserLinux: Marketing Concept
The purpose of UserLinux marketing is to promote adoption, increase awareness, maintain a consistent image and facilitate communication from UserLinux to companies, organizations, and individuals.
The purpose of marketing has nothing to do with system design, and everything to with creating visibility and encouraging more end users to move to UserLinux.
While UserLinux marketing will not have a comparable budget, through volunteer effort and strategic use of whatever budget is available for things such as commercial wire press releases, UserLinux will be able to establish an enhanced presence in the OS market.
www.userlinux.com /cgi-bin/wiki.pl?Marketing_Concept   (609 words)

  
 Adapting the Marketing Concept to the Dissemination and Utilization of Disability Research, Vol.5, No. 1   (Site not responding. Last check: 2007-10-10)
Marketing and DandU are most effective when the process begins at the development or design stage and evolves throughout the entire project.
This requires social marketing strategies that are in tune with users' beliefs, cultural practices, environments, and established behaviors, and that add beneficial behaviors or adapt users' current behaviors to improve their quality of life.
Market research indicated that employers are particularly interested in: (a) hiring people with disabilities due to current worker shortages; (b) the potential for receiving monetary and tax incentives for hiring and retaining people with disabilities; and (c) the use of job accommodations in training and maintaining such persons on the job.
www.ncddr.org /du/researchexchange/v05n01/adapting.html   (3659 words)

  
 Chapter 1 in Review.
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution (4 Ps) of ideas, goods and services to create exchanges (with customers) that satisfy individual and organizational objectives.
Marketing Concept Supply for a product is greater than demand, creating intense competition among suppliers.
We are still essentially in the marketing era, since that is the dominant concept, but increasing pressure is being put on to companies to adopt the societal concept.
www.udel.edu /alex/chapt1.html   (1053 words)

  
 Marketing and Theory Practice Online - Faculty of Business and Economics, Monash University
The marketing concept can be thought of in two ways - as the theoretical framework that underpins the study of marketing and as a 'common objective' that a company should strive to achieve.
Marketing planning will better enable the company to balance its efforts to satisfy consumers with the need to generate profit over the long term.
When studying marketing the marketing triangle can be used as a reference point to assist your learning and help you interrelate key issues.
www.buseco.monash.edu.au /depts/mkt/mtp_online/mktgconcept.php   (248 words)

  
 MCA - Readings: Rotfeld
Marketing is a very difficult topic to discuss with people working in other fields since everyone seems to be a self-proclaimed expert on the subject.
Instead of marketing, adapting themselves to a marketable image, politicians should be leaders, using marketing theory and practice to, at most, sell their ideas to the public.
If the marketing concept doesn't give us a way to deal with ideas, then all we have in marketing is a collection of obvious generalities and wishful thinking with limited apparent business value (plus terms that you won't find in any dictionary).
www.atkinson.yorku.ca /~lripley/mcareadrotfeld.htm   (3764 words)

  
 Germany: Communicating Marketing Within the Organization
The heads of the statistical offices of the Federation and the Laender of Germany have agreed on a new marketing concept which enables official statistics to serve the public as a competent and reliable provider of information and consultant whose work is tailored to the needs of the users.
The new marketing concept is aiming at both fulfilling the Office's legal obligation to publish statistical data and meeting the data requirements exceeding the "basic supply".
The marketing model shows the chance of marketing of statistical information representing public property and also the extent to which it could and should be marketed.
www.census.gov /mso/www/brdcom.htm   (1479 words)

  
 Develping a Marketing Concept   (Site not responding. Last check: 2007-10-10)
Marketing representative is commonly used in ads to recruit salespeople.
Actually, marketing is a way of managing a business so that each critical business decision is made with full knowledge of the impact it will have on the customer.
The marketing concept is a management plan that views all marketing components as part of a total system that requires effective planning, organization, leadership and control.
www.cecunc.org /business/sales-marketing/marketing-concept.html   (414 words)

  
 Marketing - marketing concept and orientation
It is a fundamental idea of marketing that organisations survive and prosper through meeting the needs and wants of customers.
This important perspective is commonly known as the marketing concept.
An organisation that adopts the marketing concept accepts the needs of potential customers as the basis for its operations.
www.tutor2u.net /business/marketing/marketing_concept.asp   (622 words)

  
 Definition of Marketing: Marketing Definitions and Marketing Concept
The term marketing has changed and evolved over a period of time, today marketing is based around providing continual benefits to the customer, these benefits will be provided and a transactional exchange will take place.
Marketing requires co-ordination, planning, implementation of campaigns and a competent manager(s) with the appropriate skills to ensure success.
Marketing objectives, goals and targets have to be monitored and met, competitor strategies analysed, anticipated and exceeded.
www.learnmarketing.net /marketing.htm   (198 words)

  
 Case-ready cadence: the rhythm of the marketing concept taking packaged meat and poultry products to the retail case ...
Case-ready cadence: the rhythm of the marketing concept taking packaged meat and poultry products to the retail case directly from the manufacturing site is picking up speed, but not fast enough for some observers.
That is to say, it's a concept embraced wholeheartedly by some, and less so by others.
It should also be noted that, though some specialty and niche processors see case ready as a marketing tool, by and large, processors have moved into this area after much work at gaining a modicum of acceptance within the food of retail arena.
www.allbusiness.com /manufacturing/food-manufacturing/353212-1.html   (912 words)

  
 Clients - Concept Marketing
Concept Marketing, Inc. (herein called "the agency") agrees to participate in a trade radio agreement with herein called "the Station".
Scheduling of radio trade spots/commercials will be directed by Concept Marketing, Inc. and will run during 2005.
Once this section is completed and faxed back to you, your trade has been authorized and vouchers are ready to be printed.
www.conceptmarketinginc.com /ContractPage.html   (252 words)

  
 The Marketing Concept...
At the center of the marketing concept are three fundamental premises or basis.
The second component, or base, of the Marketing Concept is that everyone in the firm has to believe in and practice the concept.
All business functions (not just marketing functions) must be coordinated and focused on the central goal of 'customer satisfaction.' Put another way, application of the Marketing Concept must be an integrated company-wide effort -- and this starts with top management.
courses.unt.edu /kt3650_1/sld003.htm   (1054 words)

  
 A Marketing Perspective: Microsoft, Sun, IBM and Red Hat | Linux Gazette
Most firms utilizing this concept have a number of products that happens to be the very base of their commercial existence.
MARKETING CONCEPT: The ‘marketing concept’ is a more recent business philosophy which states that the key to achieving organizational goals consists in determining the needs and wants of target markets and delivering the desired satisfactions more effectively and efficiently than competitors.
I mean, since they are marketing their products, while at the same time, they are benefiting the society by making an earnest effort in bringing the services to a greater part of the community.
www.linuxgazette.com /node/9921   (1273 words)

  
 Essay on Marketing Concept and the possible limitations to this concept.
Essay on Marketing Concept and the possible limitations to this concept.
Marketing Concept and the possible limitations to this concept.
Marketing is defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.(Kotler.P 2002 : 5) The goals of marketing is to attract new customers by promising superior value and keep and grow current customers by delivering satisfaction.
www.dedicatedwriters.com /paper/Marketing_Concept_and_the_poss-146314.html   (199 words)

  
 IngentaConnect The spherical marketing concept : A revitalization of the marketi...   (Site not responding. Last check: 2007-10-10)
Purpose - In the marketing literature it is often argued that corporations should pay attention to the needs and wants not only of their own customers, but also to those of their customers' customers.
The objective is to revitalize the marketing concept beyond the traditional levels of manufacturers, suppliers, wholesalers, retailers, customers and consumers in marketing channels.
Originality/value - The spherical marketing concept contributes to pin-point the importance of the seamlessness, sustainability and total circulation of components and interfaces in marketing channels.
www.ingentaconnect.com /content/mcb/007/2005/00000039/F0020001/art00001   (311 words)

  
 Marketing Concept
Nevertheless, the conclusion is that the Big Emerging Markets of Eastern Europe and the NIS are some of the best remaining opportunities kept in the high tech international marketplace.
It makes sense to understand which activities have not yet found a market, or that are subject to local pressure from criminal elements.
Here is a brief list of obstacles to market entry and evidence that CCS Associates can deliver results in a timely and cost effective fashion.
www.ccstrat.com /mktconcept.html   (1039 words)

  
 Email Marketing Concept Integrated Internet Marketing - iMarketing Strategy
The concept of an email defines the type of email (what triggers it), its purpose, its desired time to be received, and whether any promotions or specials should be attached.
In other instances, this might be a last minute surprise to the marketing department as they try to get MIS support, or the Webmaster to host the images for their HTML email.
Despite the marketing urgency, the links need to be tested, as well as a test of the distribution, on all emails.
www.imarketingstrategy.com /email/Concept.htm   (2451 words)

  
 Great Ideas - Demonstrating the Marketing Concept and Relationship Marketing: A Field-Project Approach   (Site not responding. Last check: 2007-10-10)
A problem which occurs early in the semester with Principles of Marketing, particularly among non-business students, is the difficulty they have believing that major organizations actually practice the marketing concept and relationship marketing.
They tend to exhibit considerable skepticism that marketing executives actually take time to listen to individual voices in the marketplace, or that on a larger scale, these marketing principles are widely associated with marketing success.
Second, the students are generally very impressed with the overall sensitivity shown by the organization with whom they have communicated, and actually reach a point where they not only recognize the role of the marketing concept, but fully appreciate and endorse it as well.
www.swlearning.com /marketing/gitm/gitm23-2.html   (589 words)

  
 Information Outlook: Libraries Need Relationship Marketing - mutual interest marketing concept, embraced by many ...   (Site not responding. Last check: 2007-10-10)
The awakening of these dreams is the purpose of marketing..." The purpose of this article is to introduce the topic of relationship marketing to the library audience.
Traditional library marketing methods are mired in transactional muck; the number of items circulated, the number of searches performed, the number of documents ordered and so on.
Planning and marketing manuals for libraries are intended to be grounded in business marketing and planning principles.
www.findarticles.com /p/articles/mi_m0FWE/is_3_4/ai_61533802   (1244 words)

  
 Essay on The Marketing Concept
Introduction The aim of this report is to outline the basic concept of marketing and the ways in which businesses have benefited from implementing the process.
The report also hopes to target specific business functions and show ways of using the marketing concept to improve them.
marketing may have highlighted the need for customised orders to be introduced, which in turn would mean that staff are required to work more flexible hours.
www.dedicatedwriters.com /paper/The_Marketing_Concept-18534.html   (186 words)

  
 Marketing
Task is to determine needs, wants, and interests of target markets and deliver the desired satisfactions more effectively than COMPETITORS in away that preserves or enhances the consumer's and society's well-being.
Market segment analysis--segments analyzed in terms of volume importance and growth rates--determine areas of priority based on growing/declining segments
Market Share-review share in year/past years to see who is trending up/down--look at their market activity
webhome.idirect.com /~kehamilt/bizmark.html   (2311 words)

  
 marketing concept marketplace   (Site not responding. Last check: 2007-10-10)
Of course, just as with any search engine, not all the links to marketing concept will suit your purposes but it will be easy enough to evaluate from the subject titles about marketing concept.
Don’t limit your search for information on marketing concept to MSN alone but it is a good resource and as we said, is one of the premier search engines.
It is updated often and the marketing concept information and links to marketing concept sites should all be working links.
www.postcardcampaigns.com /marketing/marketing_concept.htm   (287 words)

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