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Topic: Community marketing

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	The Gay & Lesbian Travel Market (Site not responding. Last check: 2007-10-13)
		A recent focus group of leading travel agents serving the gay community agreed that the involvement of government tourism entities definitely helps support their sales efforts to reach the gay market, and makes a difference when a client is considering destination options.
		This may be accomplished either by dedicating and marketing one or two of their departures exclusively to the gay and lesbian community, or by positioning all of their existing itineraries and programs to appeal to any traveler, including the gay market.
		Community Marketing, Inc. has developed a comprehensive and powerful portfolio of marketing, educational and promotional services to facilitate a well-conceived and cost-effective entry into the gay market, or to productively expand existing activities in the gay market.
	www.atme.org /pubs/archives/77_253_1110.CFM (1698 words)

	Affilipedia, the Affiliate Marketing Encyclopedia, Launches
		The Affilipedia is an open resource for the affiliate marketing community.
		If you're looking for a definition of affiliate marketing or any other related term, just use the search box on the left side of the page.
		Some of the areas of affiliate marketing that are covered here are affiliate program, data feeds, RSS, two-tiers, blogs, and affiliate solution provider.
	www.amwso.com /news/Affilipedia-Affiliate-Marketing-Encyclopedia.php (150 words)

	Food Marketing Institute - Community Outreach (Site not responding. Last check: 2007-10-13)
		The objective of the Weis Markets Charity Golf Tournament was to support community healthcare, which we feel has a direct impact on the local communities that of which the company is a part.
		Weis Markets associates met these challenges with creativity and speed in such a way that participants were treated to a smooth transition between various activities at the two day event.
		Weis Markets, Inc. does not restrict the ways in which these donations may be used by the healthcare provider, trusting that they know how best they can serve the local community.
	www.fmi.org /community/weis_golf.htm (729 words)

	Leadership Abstracts January 2004, Volume 17, Number 1 (Site not responding. Last check: 2007-10-13)
		Establish institutional identity, marketing the essential importance of the college and clarifying the excellence of its mission.
		The campaign spoke to the breadth and quality of MDC's academic mission, the college's indispensable value to the community, and the college's limited resources and the imminent possibility that students would be turned away to preserve quality.
		Educating and influencing legislators is a central aspect of an institution's marketing responsibility.
	www.league.org /publication/abstracts/leadership/labs0104.html (1548 words)

	College Student Journal: Marketing: a community college success story (Site not responding. Last check: 2007-10-13)
		The source of this study was a community college in the Midwest in a state with relatively flat population.
		Marketing (marketing, admissions and related) were centralized under one administrator reporting to the president.
		Individual department marketing funds were centralized in the new division and the total budget increased substantially.
	www.findarticles.com /p/articles/mi_m0FCR/is_1_37/ai_99816487 (393 words)

	Developing a community-based marketing information system for integrated social forestry products: the Philippine ...
		Although marketing information systems in the Philippines were specifically designed and used to provide information on prices, it is equally possible to create systems that organize and disseminate information on other marketing aspects.
		Once the marketing situation analysis had been conducted, an MIS was designed to monitor the wholesale price of products in season in five different markets and to provide better market transparency for cashew nuts, including information on processing opportunities.
		Likewise, guidelines on the strengthening of marketing activities in social forestry programme areas are being implemented in the field.
	www.fao.org /docrep/v7850e/V7850e10.htm (2955 words)

	CodeZone? Another marketing driven community doomed to fail.
		A technical community has some key elements which are essential to make it a success: you have a question, you get answers.
		As soon as you try to 'design' a community, it will fail, because in 99% of the occasions, the people who are making the decisions during the design phase are not part of that community.
		Mind you: the internet is a pull market: the visitor decides what s/he will see/read, not the person creating the website, because if the visitor doesn't like your website the visitor will leave and move to another website or won't visit your website in the first place.
	weblogs.asp.net /fbouma/archive/2005/03/30/396230.aspx (1426 words)

	Institute for Decision Making - Community Marketing & Related Research (Site not responding. Last check: 2007-10-13)
		The purpose of reactive marketing is to prepare to respond professionally to opportunities that develop through actions initiated by others, such as the Iowa Department of Economic Development or a utility company.
		IDM's marketing plan development service begins with educating community leaders concerning the principles of economic development marketing and with assessing the community's marketing readiness.
		The community will be asked to make available to IDM various profiles, surveys and retail-related data to assist in identifying community assets, liabilities, and (possibly) comparative assessments for the purpose of benchmarking and identifying areas for improvements.
	www.bcs.uni.edu /idm/community.htm (1123 words)

	Whispy.com Cultural Creative Community - Business Marketing Strategy
		The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own business marketing strategy that fits in to your small business plan.
		A business marketing strategy or strategic marketing plan is an overall plan of marketing actions you intend to take in order to accomplish a specific goal for your company.
		Your business marketing strategy needs to be laid out in the right sequence and you should have some idea of budget when you write it.
	www.whispy.com /community/modules.php?name=News&file=article&sid=218 (1118 words)

	Guam Community College: Marketing (Site not responding. Last check: 2007-10-13)
		Students are encouraged to arrange a personal advising session with a marketing department faculty advisor.
		Course prerequisites may be waived upon the approval of a postsecondary marketing advisor.
		The emphasis is on marketing concepts and their practical applications in a changing business environment.
	www.guamcc.net /eduprogram/Programs/marketing.html (823 words)

	Community Marketing: Gay and Lesbian Demographic Travel Profile (Site not responding. Last check: 2007-10-13)
		Based on national population figures, the American gay and lesbian community represents a US $65 billion travel market, extrapolated as a very conservative 5% of the annual $1.3 trillion U.S. travel industry as stated by the Travel Industry Association of America.
		Community Marketing’s R+D division has earned its respected position as the leader in gay market research, surveying travelers to gain a “pulse” of their preferences, sensitivities and motivations since 1994.
		Research participants are drawn from Community Marketing’s proprietary databases of over 20,000 gay and lesbian consumers and 3,000 travel agents who serve gay clients.
	www.mark8ing.com /demographics.cfm (1035 words)

	Office of Public Affairs - Marketing and Community Relations Team
		The marketing and community relations team coordinates the health science center’s integrated marketing initiative, creating a common public “face” and consistent “voice” for the institution.
		As part of the Marketing and Community Relations team, she supports the university’s six schools of higher education and related programs, Office of Development activities, the physicians practice, and activities in the community that provide avenues to share valuable health care knowledge with the people of Houston.
		She brings a knowledge of corporate and institutional culture to the Marketing and Community Relations team – as well as experience developing working relationships with clients and vendors to achieve the best and most cost effective collateral materials.
	www.uthouston.edu /departments/paf/community_relations.html (1046 words)

	School Administrator: Outside-Inside Marketing - maximizing community involvement
		While many public schools are attempting to develop relationships with their communities, they tend to practice what is termed "inside-outside" marketing.
		Although decisions are well intended with the goal of developing relationships with the community, the approach is school-driven, not community-driven.
		Relationship building is the key to getting and keeping community support and to do this, public schools must start "outside" with their communities.
	www.findarticles.com /p/articles/mi_m0JSD/is_7_58/ai_77382241 (406 words)

	Imagined Electronic Community
		Instead, community is frequently described as central to the commercial development of the Internet, and to the imagined future of narrowcasting and mass customization in the wider world of marketing and advertising.
		They propose that community architects could organize, structure and archive community knowledges and resources so that they are searchable and accessible in ways that that are profitable to both the community, and to vendors, advertisers, and marketers.
		Community members on Geocities are encouraged to create links to company Web sites, and are paid a commission on sales that result, or for traffic generated [25].
	www.firstmonday.org /issues/issue4_9/werry (8543 words)

	Social Edge - Marketing for Community-Based Social Enterprise
		If you marketing is “sick” and in need of a cure, let the group know and we will consult with our community of expert doctors and nurses for a diagnosis.
		A key marketing aim is to keep cost of sale (and hence cost of service) low through online direct sales only.
		Google keyword advertising is only one marketing channel to consider and many others exist: e-newsletters sell sponsorships, Websites place banner ads, etc. All of these channels can be tested with click-through tracking tools or custom landing pages to measure effectiveness.
	www.socialedge.org /?13@919.LZufa80gc2l.38662@.3c42123a (2441 words)

	marketing: OpenOffice.org Marketing Project (Site not responding. Last check: 2007-10-13)
		We also have some older marketing documents in the pre-built Documents and files section of the website.
		Invite an OpenOffice.org Marketing Contact (MarCon), volunteer or supporter to talk to your group about a range of subjects involving both OpenOffice.org the product and OpenOffice.org the community.
		If you are an active volunteer and communicating the OpenOffice.org message you may consider formally joining the OpenOffice.org Marketing Project and be listed as a contributor to the project on the Marketing Project Membership page.
	marketing.openoffice.org (1206 words)

	Contra Costa Community College District
		The Community Relations and Marketing Office provides an umbrella of public relations, advertising and marketing for the District, including its three colleges and satellite centers.
		Working cooperatively, the Community Relations and Marketing Office is committed to providing outstanding service and follow-through to students, public, press and co-workers.
		The Marketing Group meets regularly to facilitate Districtwide marketing campaigns and plan ongoing strategic marketing.
	www.4cd.net /marketing (123 words)

	Community Marketing: Gay Research - Gay Marketing - Gay Advertising (Site not responding. Last check: 2007-10-13)
		Community Marketing, Inc., through its Gay Market Research + Development Lab, can guide you through this complex, dynamic marketplace like no one else.
		We can make your gay marketing effort an indispensable, positive and profitable component of your overall plan.
		We are the pioneer in gay and lesbian tourism marketing.
	www.communitymarketinginc.com (127 words)

	ccm . blog
		The Zine symposium is next week and the organizers (TRUE facilitators) are taking a leaderless community and providing a forum for people to find places to stay, a forum for discuss and most interestingly providing an experience completely unique to their own community.
		I've had a lot of questions about prisons, rights of prisoners, experiments in alternatives and actual methods for helping inmates to thrive on the "outside" so when I sat next to a 17 year corrections officer veteran of Rijkers Island (on his way westward to play in his 28 piece pipe band), I was thankful.
		Groups of people dedicated to a cause, cooperative everything, community media, bike culture, and various roving bands of freaks, geeks, artists and activists.
	community-centric.com /blog (2091 words)

	First Issue - Community Marketing Through Soccer
		That means a marketing plan and developing a way to capture the names of every parent of the team you support.
		If you are marketing to soccer parents (soccer is the fastest growing youth sport in America) you might want to place your own ad and distribute these resources in your community.
		We are establishing an Business Community Marketing information center and would like to place your materials in our library, In order for Community Marketing to meet your needs, we need to know more about you.
	www.satglobal.com /cmv1n1.htm (3223 words)

	Community & BBS Marketing - Global Web Marketing Sources Online (Site not responding. Last check: 2007-10-13)
		In different communities, the information is shared in the form of web-based forums, BBS, newsgroups, and mailing lists, instant messaging, email and other various technologies.
		Active Community Marketing â“ This engages community members in discussions and asks the community for their opinion on relative product and services.
		Community marketing is a delicate balance and if done improperly may backfire can be perceived as spam.
	www.chinapromoter.com /english/community (713 words)

	Community Marketing Kit
		Local community papers, community center newsletters, and church bulletins are one of the best places to let people know about the Your issues.
		For example, when the paper runs a story on a related issue (community members, managed care, services for low income community members, etc.) bring attention to how your program helps/supports/addresses the issue with a short letter.
		Community calendar listings are usually short, including a one-sentence description of what is being offered, the time frame and a contact phone number.
	www.fullcirc.com /rlc/commmktgkit.htm (2690 words)

	Community Marketing Campaign
		Key community stakeholders, including the Renton School District, Renton Technical College, Valley Medical Center, the Renton Lodging Association and the Greater Renton Chamber of Commerce, have partnered with the City to market Renton.
		While many communities throughout the region and the country have begun marketing themselves, Renton's unique collaboration and community-based approach was the first of this type of effort in the Puget Sound, and quite possibly in the country.
		Addressing the City's Business Plan Goals, the idea of a Community Marketing Campaign was developed in 1998 to create a focused and consistent message that could be used by various segments of the community.
	www.ci.renton.wa.us /ednsp/commktg.htm (595 words)

	Biz-community - Direct Marketing in South Africa
		Conexus, one of South Africa's newest additions to the Outsourced Call Centre market has plenty to smile about as it celebrates the beginning of its third year of operation.
		Too often these days Marketers get carried away with arty above-the-line campaigns that are hugely creative and stimulating to the senses but don't actually convert into sales (if this is measured at all).
		At the end of November a call was made to Direct Marketers encouraging their attendance at meetings to discuss the future of Direct in SA.
	www.biz-community.com /196/14.html (400 words)

	iMedia Connection: Connecting the Marketing Community
		San Francisco, CA Join other marketers for the latest technologies and trends to help you think globally, connect locally.
		Marketing Experiments discusses how to increase paid subscription sign-ups and online orders with free trial offers.
		The participants are the "who's who" of the interactive marketing world.
	www.imediaconnection.com (683 words)

	Street Attack: Homepage
		We are Street Attack – alternative media and communications specialists.
		At our nucleus, we are a unique agency – tapped into the pulse of the modern voice and the new social landscape.
		At large, we are a switchboard that connects a vast network of cultural engineers, marketing pioneers, technology savants, and street scientists.
	www.streetattack.com (67 words)

	Website Paramedics Launches Web Marketing Effectiveness Community
		Web Marketing Effectiveness is a gated, moderated community and clearinghouse for qualitative and quantitative research techniques for measuring web marketing effectiveness.
		Website Paramedics, The Internet Marketing Effectiveness Experts™, provides products and services to facilitate the charting of web strategy within the entire marketing mix, monitoring of website availability, auditing the appropriateness the information architecture, measuring the effectiveness within a marketing context and improving the return on investment (ROI) for the web marketing initiative in business enterprises.
		Website Paramedics, the Website Paramedics logo, The Internet Marketing Effective Experts, Auditing, Inspecting, Monitoring and Improving e-Business are trademarks of Website Paramedics in the United States and other countries.
	www.websiteparamedics.com /company/pressroom/pr102202.asp (218 words)

	Community Services Group-Marketing Services (Site not responding. Last check: 2007-10-13)
		Community Marketing Services LLC is a licensed real estate broker, and the marketing and sales division of the Community Services Group.
		Our objective in Community Marketing is to offer the owners in our association clients an alternative way to market and sell their homes that can potentially put thousands of dollars in their pockets, where it belongs.
		We also provide marketing and sales services for new construction, bank REO's, pre-foreclosures, single family homes, and commercial sales and leasing.
	www.communityservices.com /market.html (265 words)

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