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Topic: Marketing orientation

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In the News (Mon 22 Apr 19)

 Marketing orientation - Wikipedia, the free encyclopedia
A marketing oriented firm (also called market orientation, the marketing concept, consumer focus, or customer focus) is one that allows the wants and needs of customers and potential customers to drive all the firm's strategic decisions.
Overall, the marketer expects that becoming marketing oriented, if done correctly, will provide the company with a sustainable competitive advantage.
The process can be applied at the individual level (called personalized marketing), the group level (called market segmentation), and occasionally at the mass level (mass marketing).
en.wikipedia.org /wiki/Marketing_orientation   (460 words)

 [No title]
Marketing is not a panacea to be considered when enrollments or endowments are in steady decline and the continued viability of the institution is in question.
Marketing planning describes the process of planning that (a) is built on sound assessments of market opportunity and institutional capability and (b) involves the development of the institution's total strategic approach to its various markets.
Marketing research studies and marketing plans focus on assessing institutional strengths and weaknesses against the backdrop of evolving opportunities, and results in a determination of the institution's ability to fill these opportunities, their relative attractiveness, and ways and means of taking advantage of them.
www.marketinged.com /library/newsltr/1302mhe.txt   (6781 words)

 Personal marketing orientation - Wikipedia, the free encyclopedia
For technical and sociological reasons, marketing has dealt with aggregates like market segments, target markets, and demand.
The personal marketing orientation is an attempt to market on a one-to-one basis.
According to this orientation, everyone wants to be treated like an individual, and the fundamental marketing concepts, if taken to the limit would require that product offerings be designed for individual buyers.
en.wikipedia.org /wiki/Personal_marketing_orientation   (201 words)

 [No title]
Markets are ancient, but the concept of marketing arose only in the middle of the 20th century.
Yet the marketing orientation is also poorly developed in most service industries such as banking, law, government, the police, the military, medicine, charity, education, religion, science, and the arts.
Marketing is the most important invention of the last two millenia because it is the only revolution that has ever succeeded in bringing real power to the people.
www.unm.edu /~hebs/pubs/Miller_2000_Marketing.doc   (1971 words)

 Marketing   (Site not responding. Last check: 2007-11-01)
Marketing has become the most important idea in business and the most dominant force in culture.
Markets are ancient, but the concept of marketing arose only in the middle of the 20
As marketing executives were promoted to CEOs, some firms adopted the modern “marketing orientation”, in which everything the firm does is aimed at making profits by satisfying consumers.
www.unm.edu /~psych/faculty/marketing.htm   (2058 words)

 Marketing Channels - IF Consulting
Strategies, tactics, marketing campaigns, competitor strengths and weaknesses must be clearly understood by the market oriented firm to be well positioned to respond to challenges.
Particular orientations are chosen for various reasons and are not always inferior to a market orientation.
The deregulating energy sector is also emerging as a candidate for market orientation, where in the past it has had the luxury of local monopolies.
www.i-f.com /view20.htm   (1008 words)

The basic premise of this research study is to test the relationship between market orientation and business performance, and expand the body of knowledge established by previous research on the concept of market orientation.
They described market orientation as the generation of market intelligence, dissemination of this intelligence across the functional areas of an organization and the organization's wide response to it.
As is presented in Table 3, the correlations between market orientation (both total and the different facets) and performance are stronger for the organizations that have a revenue including and over $600,000 than are the relationships for organizations with a revenue less than $600,000.
www.arraydev.com /commerce/JIBC/2006-04/Gonzalez.asp   (6809 words)

 Unit 1: Introduction to Marketing
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, experiences, organizations, people, places, causes, and events to create and maintain relationships that satisfy individual and organizational objectives.
Market – All of the customers and potential customers who share a common need that can be satisfied by a specific product, who (1) have the resources to exchange for it, (2) who are willing to make the exchange, and (3) who have the authority to make the exchange.
Relationship marketing gives a company new opportunities to gain a competitive advantage by moving customers up a loyalty hierarchy from new customers to regular purchasers, to loyal supporters, and then to advocates of the firm’s goods and services.
ww2.nscc.edu /gerth_d/MKT2220000/Lecture_Notes/unit01.htm   (1868 words)

 Essay: Marketing Orientation - Introduction to Customer Led Businesses - Coursework.Info   (Site not responding. Last check: 2007-11-01)
Marketing Orientation - Introduction to Customer Led Businesses The purpose of a business is to satisfy the needs of its customers.
Marketing Theory - the Need for Customer Orientation It is a fundamental idea of marketing that organisations survive and prosper through meeting the needs and wants of customers.
This perspective is commonly known as the "marketing concept".
www.coursework.info /A2_and_A-Level/Business_Studies/Marketing_&_Research/Marketing_Orientation_Introduction_to_Customer_Led_Businesses_L11376.html   (282 words)

 Marketing Orientation in Indian Industry   (Site not responding. Last check: 2007-11-01)
The average marketing orientation of the Indian companies was found to be 2.6, on a 5-point scale with 1 representing the highest orientation.
Marketing planning, though widespread, appears to have primarily a sales orientation and strategic aspects of implementing the plan are ignored in the process.
The marketing concept appears to be primarily a concern of the marketing function alone and marketing orientation is yet to permeate within the entire organization.
ideas.repec.org /p/iim/iimawp/374.html   (663 words)

 SDTV: Episode Resources - Marketing
A marketing plan usually consists of three things: a situation analysis, a development of goals, and a strategy to achieve those goals.
In the product orientation, marketers believe that consumers will buy their product if the product is clearly the best dang whatever it is on the market.
In the selling orientation, marketers believe that advertising is the best way to get people to purchase their product.
www.pbs.org /standarddeviantstv/episode_res_marketing.html   (879 words)

 Essay: What is the marketing concept? Explain the importance of customer orientation and use examples of your choice to ...
Marketing could be described as an 'all embracing function that links the company with customer tastes' (as in a-z of business studies, third edition, by D. Lines, I. Marcouse & B. Martin, page 171).
Marketing has to deal with decisions based on these factors through their findings in market research and through the marketing mix.
The marketing mix (often referred to as 'The four p's') deals with the afore mentioned areas as well as focusing on 'promotion'.
www.coursework.info /University/Business/What_is_the_marketing_concept_Explain_the_importance_of_customer_L46684.html   (321 words)

 Marketing Planning for Extension Systems   (Site not responding. Last check: 2007-11-01)
Internal marketing training should first be made available to top Extension administrators and advisory groups because their understanding and support are essential if marketing is to be successfully applied by Extension.
Marketing planning is the systematic process of developing and coordinating marketing decisions.
Central administration marketing planning provides overall direction for the Extension program by specifying the programs and services the Extension organization will provide and the clients and constituencies it will pursue, and by establishing the objectives to be achieved by individual programs.
www.joe.org /joe/1994august/a5.html   (1764 words)

 List of marketing topics - Wikipedia, the free encyclopedia
This is a list of over 200 articles on marketing topics.
If you create a marketing article, please add it to this list.
Marketing orientation also called customer focus or marketing concept
en.wikipedia.org /wiki/List_of_marketing_topics   (105 words)

 Marketing Orientation-Derrick
The concept of marketing orientation is explored and applied to minor league baseball operations.
Responsiveness to the market intelligence gathered and disseminated is perhaps the most crucial step of the process in moving toward a marketing concept.
Within the context of marketing orientation as a business philosophy described by Jaworski and Kohli (1993) and Kohli, Jaworski, and Kumar (1993), minor league operations seem to be minimally oriented to this philosophy.
www.ausport.gov.au /fulltext/1997/cjsm/v1n3/derrick.htm   (1860 words)

 Marketing - alternatives to a marketing orientation
Whilst marketing text books usually suggest that successful business will be "marketing orientated", it is the case in the real world not all businesses subscribe to the marketing concept.
There are three main alternatives to adopting a marketing orientation.
Such an approach is probably most effective when a business operates in very high growth markets or where the potential for economies of scale is significant.
www.tutor2u.net /business/marketing/marketing_orientation_alternatives.asp   (379 words)

 Marketing Bulletin Online
Registering with the Marketing Bulletin is subject to the terms and conditions outlined in the Terms of Use.
Any personal information you provide to the Marketing Bulletin will remain confidential, and will not be released to third parties, except when required by law.
I am willing to become part of a sampling frame for mail or web-based survey research conducted by researchers in the Department of Marketing, Massey University, on the understanding that I retain the right to decline or refuse to participate, should I be selected.
marketing-bulletin.massey.ac.nz /register.asp   (276 words)

 Marketing Orientation
E-mail is available for you to meet with your instructor to discuss your progress, your assignments and marketing plans, and your test results.
As you might expect, tests are part of your marketing course.
Marketing Plan allows you to apply what you've learned in the chapter to an actual situation.
ollie.dcccd.edu /mrkt2370/orient.htm   (1381 words)

 Marketing - marketing concept and orientation
It is a fundamental idea of marketing that organisations survive and prosper through meeting the needs and wants of customers.
This important perspective is commonly known as the marketing concept.
An organisation that adopts the marketing concept accepts the needs of potential customers as the basis for its operations.
www.tutor2u.net /business/marketing/marketing_concept.asp   (520 words)

 eMail Marketing-orientation
The Advanced eMail Marketing Course is the result of over two years of research and collaboration between educators and professional marketers.
You are at the forefront of a revolution in marketing.
You are the marketer that will help lay the foundation for our profession in the 21st century.
www.emarketingassociation.com /advanced/orientation.htm   (305 words)

 Market Orientation   (Site not responding. Last check: 2007-11-01)
A market orientation is complemented by a climate that produces a "learning organization."
a market orientation might not be stressed when competitive intensity is high.
Source: Adapted from Ajay K. Kohli and Bernard J. Jaworski, "Market Orientation: The Construct, Research Propositions, and Managerial Implications," Journal of Marketing (April 1990), p.
www-rohan.sdsu.edu /~renglish/370/notes/chapt01/market_orientation.htm   (269 words)

 Successful Marketing Principles
Wayne Talarzyk is President of Educational Marketing Associates, Inc., and Emeritus Professor of Marketing in the Max M. Fisher College of Business at The Ohio State University.
His consulting, teaching, and research interests lie primarily in the areas of managerial marketing, retailing, promotional strategies, consumer attitudes and lifestyles, and emerging communications technologies.
In addition to his teaching and research activities, he has served as Chairman of the marketing faculty and was the first chair of the undergraduate programs in the Fisher College of Business.
www.highmarkinc.org /marketing.htm   (340 words)

 Relationship Marketing
Farrelly, F., and Quester, P. The effects of market orientation on trust and commitment: The case of the sponsorship business-to-business relationship.
Gainer, B., and Padanyi, P. Applying the marketing concept to cultural organisations: An empirical study of the relationship between market orientation and performance.
From marketing mix to relationship marketing: Towards a paradigm shift in marketing.
astro.temple.edu /~clarkh/html/relationship_marketing.html   (8202 words)

 marketing orientation | MarketingProfs
i believe marketing orientation is a central tenet in contemporary perceptions of marketing and it's practice.
I think you are talking about focus in terms of how a marketer is looking at the marketplace and considering how to promote the product or service?
If I have understood you correctly I'd agree then that it is critical that the marketer ensure that they are focused on who and what they are wanting to target.
www.marketingprofs.com /ea/qst_question.asp?qstID=11182   (202 words)

This project examines how a conceptual combination framework can be used to study marketing phenomenon by empirically examining such applications in a brand extension context.
This study examines the elements of oriental culture conducive to implementation of a marketing orientation.
The research revealed that customers possess different time orientations (present versus future oriented) and that the orientation influences their preferences for "paying now" or "delaying payment" in a simulated car purchase task.
www.osu-ours.okstate.edu /report95/report/business/market.html   (998 words)

 MarketingProfs - Know-How Exchange
thesis is in Marketing, focusing on the theme Effectiveness and Consumer orientation.
Consumer-orientation, (which I have sufficiently explored) is an acknowledged marketing strategy not only helping organizations to survive, but also moulding them to be socially conscious, and hence future perfect.
II I have nearly 12 years of research experience in the fields of Marketing, Consumer orientation, General management and other General interest studies at Doctoral, and Post graduate levels.
www.marketingprofs.com /ea/profile.asp?userID=264857   (382 words)

 Asset Marketing Systems Orientation   (Site not responding. Last check: 2007-11-01)
Our New Recruit Orientation is a two-day overview designed to answer all your questions about our company and Marketing Systems.
We guarantee that by the end of the orientation, even if you decide not to license with us, you will learn new concepts on how to close more business This orientation is FREE for qualified producers
If you don't have time to call now, fill out this form and we'll give you a ring.
www.assetmarketingsystems.com /AboutAMS/JoinAMS.asp   (223 words)

 Marketing Curriculum
The 4 P's of Marketing: Product, Price, Promotion, and Place as they relate to the family and consumers.
If the TLC Marketing Education Committee approves it, it will be posted to the web.
This shows the lesson plan template and data entry fields that must be completed for submission.
www.usoe.k12.ut.us /ate/tlc/Resources/resourcesmar.htm   (199 words)

 Brand positioning, entertainment marketing, marketing orientation, event sponsor and consumer marketing consulting : ...
We leverage our strategically grounded consumer marketing orientation and entertainment marketing insights to create customized sponsorships that address brand positioning and sales objectives while incorporating unique attributes of the entertainment property.
This blended strategy of consumer marketing consulting and targeted entertainment marketing is perfect for matching corporate and event sponsors to small and large-scale productions.
Jim Erlick, President, is a seasoned consumer marketing executive with 20 years experience in financial services, packaged goods and beverage alcohol industries at American Express, General Foods and Seagram Wine Company.
www.erlick-group.com   (272 words)

 SDTV: For the Classsroom - Marketing
Write a sketch of a commercial for Cornelius that will show viewers the awesome benefits of using Super Sticky Mega Glue.
• Super Sticky Mega Glue is the strongest glue on the market, including your main competitorcs glue, Fairly Sticky Jumbo Glue.
The thing is, Fairly Sticky Jumbo Glue is $2.00 cheaper per bottle than Super Sticky Mega Glue.
www.pbs.org /standarddeviantstv/class_res_marketing.html   (868 words)

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