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Topic: Marketing paradigms

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	IngentaConnect The Social Construction of New Marketing Paradigms: The Influence... (Site not responding. Last check: 2007-10-17)
		IngentaConnect The Social Construction of New Marketing Paradigms: The Influence...
		Marketing is no stranger to "big new ideas" which purport to be new paradigms for the study of the discipline.
		This paper presents a review of contemporary "new marketing" paradigms and uses a framework of time, place and role to explain the derivation of these ideas.
	www.ingentaconnect.com /content/westburn/jmm/2002/00000018/F0020001/art00009 (224 words)

	Encyclopedia: Marketing paradigms (Site not responding. Last check: 2007-10-17)
		Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals.
		A paradigm shift is the term first used by Thomas Kuhn in his famous 1962 book The Structure of Scientific Revolutions to describe the process and result of a change in basic assumptions within the ruling theory of science.
		Relationship marketing is a form of marketing that evolved from direct response marketing in the 1960s and emerged in the 1980s, in which emphasis is placed on building longer term relationships with customers rather than on individual transactions.
	www.nationmaster.com /encyclopedia/Marketing-paradigms (736 words)

	Marketing paradigms -- Facts, Info, and Encyclopedia article (Site not responding. Last check: 2007-10-17)
		They saw marketing, not as a continuously evolving discipline, but as an established discipline ripe for a (additional info and facts about paradigm shift) paradigm shift.
		Customer experience marketers feel that the relationship marketers started in the right direction but were derailed by their dependence on (additional info and facts about customer relationship management) customer relationship management software, which caused them to lose focus of the individual customer's experience of the service encounter.
		Network marketers stress the interconnectedness of market actors and transactions and can be seen as the application of (additional info and facts about systems thinking) systems thinking to marketing.
	www.absoluteastronomy.com /encyclopedia/m/ma/marketing_paradigms.htm (453 words)

	i-flex solutions - cash management solutions,core banking solutions,wealth management solutions,investment management ...
		However, the current market situation has forced Indian companies to look at capitalising on their knowledge base to build Intellectual Property and also to move up the Value chain even where services are concerned.
		Markets for technology products are characterized by aggressive competition, high degrees of obsolescence and dynamic trends and cycles.
		However, marketing strategies need to be multi-dimensional, addressing local needs and integrating them with global perspectives.
	www.iflexsolutions.com /iflex/thought/ThoughtItem.aspx?id=8 (973 words)

	Post Modernism - A creation of Academics
		Marketing is no stranger to "big new ideas" which purport to be new paradigms for the study of the discipline.
		Discussion of changing marketing phenomena is subject to individual interpretation and it is therefore important to understand the position that a proclaimer of a new marketing paradigm is coming from.
		Marketing academics and practitioners have written of many "big new ideas" which have created considerable interest but eventually faded into oblivion when it was realised that the ideas were basically old ideas presented in new language and still subject to the weaknesses which had caused failure in the past.
	myweb.tiscali.co.uk /apalmer/POSTMO24h.htm (6725 words)

	Marketing Paradigm
		Although marketing may have the same age as civilization itself, when talking about modern marketing as an applied art, the 1960s and 70s must be considered the beginning, in consumer markets where relatively low-valued products were sold to mass markets using mass media.
		A new perspective on marketing was felt as necessary since 1980s, when a group of theorists considered this gradual evolution as no longer pertinent, considering marketing as an established discipline ripe for a paradigm shift.
		Although different from viral marketing or word of mouth advertising, a high level of publicity within high relevance communities is still achieved, a necessary act since the succes of the brand depends very much on these communities which normally follow the 80/20 rule, where 20% of the brand's customers account for 80% of its sales.
	www.gb3group.com /marketing-paradigm.php (626 words)

	Marketing - Needs well met - Management Portal
		Many years back at university, we learned that the key role of marketing and marketing disciplines is to identify consumers’ needs and then to satisfy them in the most profitable way.
		Another concept that has tried to infiltrate into marketing teaching is the ability of marketing disciplines to “create new needs,” once marketers come to believe that they are done with the existing ones.
		There will be the marketing paradigm that understands and respects people; always offering better solutions to answer needs and make lives better.
	www.themanager.org /Marketing/Needs_well_met.htm (1303 words)

	The Copernicus MZine
		Marketing today should be as much of a science as it is an art, but we have a long way to go before this is a reality.
		Though marketing dollars may have been in shorter supply this year, we had plenty of marketing greats and gaffes to choose from.
		One of our favorite nominations came from a marketer at a consumer goods company that intends to subject its marketing team to what sounds like a horrifying experience: forcing them to don costumes, perform professionally choreographed dance numbers, and lip-sync to songs about their product categories, complete with a laser light show.
	www.copernicusmarketing.com /about/mzine/monthlyeds/apr02.html (1798 words)

	Small Business Marketing Myths (Site not responding. Last check: 2007-10-17)
		This concept posits that a parallel paradigm of the marketing function exists alongside that which is already known - however such a parallel and emergent paradigm has yet to be fully understood and indeed appear within the marketing texts used within both the academic or small business development fields (Deacon, 2002).
		Marketing is defined by Dibb et al (1997) as consisting of ‘individual and organisational activities that facilitate and expedite satisfying exchange relationships in a dynamic environment through the creation, distribution, promotion and pricing of goods, services and ideas’.
		The cognitive link between market development and business development is somewhat more profound, however, as it also links the motivational conditions of the entrepreneur to that of the business, whilst intimating that small firms are perhaps more aware of strategic or visioning issues than larger firms.
	www.uic.edu /cba/ies/2003Papers/deacon.htm (5805 words)

	UNIT DEFINITION (Site not responding. Last check: 2007-10-17)
		The course will focus on various aspects of strategic planning and marketing management within a tourism context, and a number of real life case studies will be used to demonstrate the application of strategic marketing principles within the tourism industry.
		It is envisaged that the course will integrate students from Tourism and Marketing Management pathways, and that these students will learn from and support one another on a course which integrates the two disciplines.
		Evaluate strategic marketing paradigms and discuss their application in the context of the tourism sector.
	www.gre.ac.uk /business/CD/Programme%20and%20course%20outlines/All%20Course%20Outlines%20(S)/Strategic%20Management%20of%20Tourism%20Marketing.htm (551 words)

	Can anyone help with a nonprofit org market audit? \| MarketingProfs
		When a non-profit markets, they could have to market to both sides, but it is more common that the majority of their marketing efforts goes towards raising more funds for their non-profit.
		As in all marketing paradigms, the two-way relationship remains between the "buyer" and the "product" - the difference is that the promise and payoff that a nonprofit needs to deliver is greater and on a higher plane.
		Marketing decisions for most products and services are driven swiftly and by quarterly earnings.
	www.marketingprofs.com /ea/qst_question.asp?qstid=12769 (1524 words)

	Strategies for Entering and Developing International Markets > Marketing Entry Strategies·Learning from Emerging ... (Site not responding. Last check: 2007-10-17)
		The fierce competition among multinationals is also indicative of “me-too” niche marketing strategies driven by replication rather than local market responsiveness, and it is evidence of a flawed execution of the original market entry strategy (to judge from the MNCs’ declared objectives in entering emerging markets) of market penetration.
		In short, multinationals were pursuing marketing strategies that were fundamentally inconsistent with their declared objective of entering emerging markets to realize the mass-market potentials of their huge populations.
		Contrast these two marketing paradigms, and it is easy to understand why the multinationals failed to adopt a mass-marketing approach—not only had they lost the required skills, but they were actively attempting to move in the other direction, adapting their marketing approaches towards the “segment of one” era that technology promises in developed markets.
	www.phptr.com /articles/article.asp?p=101588&seqNum=3 (2336 words)

	Bloomsburg University
		Marketing assignments and self-presentation skills (such as resume writing and career preparation) are incorporated.
		Explains the role of marketing in society and the institutions which compose the market system.
		Marketing concepts are integrated with advanced sciences such as economics, behavioral sciences, management, and mathematics.
	www.bloomu.edu /facstaff/catalog/courses/97000.php (961 words)

	What Happened to My Customers - David Wolfe
		You’re trying to force a youth based research and marketing paradigm to work in a marketplace that is no longer youth dominated.
		Secondly, most consumer marketing is still best suited for young minds because young minds create most advertising without an understanding of season-of-life differences between how young minds and older minds react to advertising.
		Markets are segmented by purchase histories and demographic profiles, and by psychographic data that have been statistically analyzed.
	www.hyperorg.com /misc/customersdavidwolfe.html (1499 words)

	math lessons - Network marketing
		In popular usage it is a synonym for multi-level marketing and often mistakenly considered the same as a pyramid scheme.
		Within marketing it is used to describe a marketing paradigm that stresses the interconnectedness of market actors and transactions.
		This approach sees marketing as a system of social networks where the relations between each of the links must be understood, including potential feedback loops, while at the same time, the system must be comprehended as a whole.
	www.mathdaily.com /lessons/Network_marketing (243 words)

	Read about Marketing paradigms at WorldVillage Encyclopedia. Research Marketing paradigms and learn about Marketing ... (Site not responding. Last check: 2007-10-17)
		Marketing has also broadened its scope to include industrial markets (introducing the concepts of long-term marketing relationships, microsegmentation, and buying centers) and to include electronic markets (introducing the concept of
		personalized marketing) and to include channel management (introducing the concepts of supply chain marketing programs and distributor marketing programs).
		Network marketers stress the interconnectedness of market actors and transactions and can be seen as the application of
	encyclopedia.worldvillage.com /s/b/Marketing_paradigms (423 words)

	Course Description - MGT 621 Marketing Strategy (Site not responding. Last check: 2007-10-17)
		This objective will be accomplished through the learning of basic marketing paradigms, the completion of case analyses, and the completion of a culminating project that applies the course material to the participant's firm and industry.
		Upon completion of the course, participants should be able to recognize the factors that influence the likelihood of success of their marketing decisions and thereby improve their marketing decision-making.
		This Marketing Strategy course is appropriate for persons who have successfully completed an introductory marketing course and who are responsible for marketing decision making in their organization.
	www.cgu.edu /print/2458.asp (194 words)

	Marketing Distance Learning Programs and Courses: A Relationship Marketing Strategy
		A number of institutions are reacting to the changing market conditions by implementing mass marketing strategies to maintain and increase their market share of student recruitment and enrollments.
		Marketing of educational services is about interactions between the institution and the students that form the basis of a process of relationship building.
		In their secondary role, part-time marketers offer services with a marketing attitude such that the student wants to be engaged in a long-term relationship with the institution.
	www.westga.edu /~distance/ojdla/summer82/shaik82.htm (2574 words)

	Sport Marketing on the Internet
		Herein, marketers are given a virtually free global information distribution system that presently provides tens and eventually millions of consumers with instantaneous, interactive, up-close and personal access to one's every marketing message.
		They argue that “the hypermedia CME presents a fundamentally different environment for marketing activities than traditional media and interactive multimedia” and that the “differences are so great that conventional marketing activities have become transformed and cannot be implemented in their present form....
		Most important from a marketing perspective, however, is the manner in which the hypermedia CME transforms the marketing function…[and] turns traditional principles of mass media advertising…inside out, rendering application of advertising approaches which assume a passive, captive consumer impossible.
	gaius.cbpp.uaa.alaska.edu /afef/sport_marketing_on_the_internet.htm (4452 words)

	New paradigms in marketing software products - Express Computer India
		However, the current market situation has forced Indian companies to look at capitalising on their knowledge base to build Intellectual Property, and also to move up the value chain even where services are concerned.
		The IT industry is still relatively new, operating in a dynamic market that is constantly reinventing itself.
		Markets for technology products are characterised by aggressive competition, high degrees of obsolescence and dynamic trends and cycles.
	www.expresscomputeronline.com /20011029/opinions3.htm (872 words)

	The Stuff Marketing is Made of - Center for Services Leadership - W. P. Carey School of Business
		The new paradigm of marketing is service-centered, but it is also customer-oriented, relationship-focused and knowledge-based.
		The implication of Vargo and Lusch’s new paradigm is that marketing, once viewed as a support function, is central to strategy.
		As Peter Drucker once said, marketing is a philosophy and set of strategic practices that views the entire organization from the point of view of the customer.
	wpcarey.asu.edu /csl/Stuff-Marketing-Made-Of.cfm (873 words)

	Positive Aging
		if you are among the wise who are interested in abandoning the features and benefits advertising and marketing paradigms of yesterday in favor of an ageless, values-based approach that will connect across generations, this site is for you.
		It is a positive aging guide to life planning and marks the culmination of the author’s thirty years of research and evangelism for positive aging.
		Ambrosius' new book really strikes a "nerve." It is one of the few books I have read that offers the reader a solution to life planning if he or she is willing to invest the time.
	www.positiveaging.com (528 words)

	Paradigm Shift: transforming the marketing organization
		The objective is to integrate the marketing efforts of the individual advisors with the larger marketing efforts of the organization.
		The whole thing is managed by the marketing organization through a customized technology system that the advisor plugs into and the head of marketing at the marketing organization manages.
		So, on any given morning, the head of marketing can get a birds-eye view of how the campaign is going, which advisors are working the system and how far along their cases are.
	www.covenantgroup.com /caseStudy8.html (3343 words)

	Sport Marketing on the Internet
		Herein, marketers are given a virtually free global information distribution system that presently provides tens and eventually millions of consumers with instantaneous, interactive, up-close and personal access to one's every marketing message.
		They argue that “the hypermedia CME presents a fundamentally different environment for marketing activities than traditional media and interactive multimedia” and that the “differences are so great that conventional marketing activities have become transformed and cannot be implemented in their present form....
		Most important from a marketing perspective, however, is the manner in which the hypermedia CME transforms the marketing function…[and] turns traditional principles of mass media advertising…inside out, rendering application of advertising approaches which assume a passive, captive consumer impossible.
	www.cbpp.uaa.alaska.edu /afef/sport_marketing_on_the_internet.htm (4452 words)

	Articles and Resources--Lauron Sonnier--Marketing Training and Consulting, Professsional Speaking, Stir the Pot!
		To market your company effectively, you must be willing to commit time and patience.
		Because marketing does not consistently produce instant gratification, it is sometimes viewed ineffective and a waste of resources after only a short time.
		But when we consider the cost of a marketing campaign that can reach 5,000 or 100,000 prospects in a matter of days or an instant and compare that to the cost and time it would take for a salesperson to personally visit the same people, it's easy to see the benefits of marketing.
	www.sonniermarketing.com /pages/articles-mkt-sales.html (433 words)

	McKinsey & Company - Marketing & Sales Practice - Homepage
		We bring highly experienced marketing professionals and state-of-the-art knowledge, both closely connected to McKinsey's industry and client expertise.
		The combination of these developments will force companies to adopt a new model for marketing with changes in many of their marketing paradigms.
		Rigorous economic analysis and strong insights into consumers can help marketers clarify the competitive positioning of their brands, avoid offending the core consumers of repositioned or discontinued ones, minimize cannibalization, and seize growth opportunities.
	www.mckinsey.com /practices/marketing (360 words)

	The Copernicus MZine
		For decades, marketers turned to advertising agencies for assistance and the layout of the advertising agency universe looked like this: in the center sat the creative department with media planning revolving around it, like the moon around the earth.
		A second issue is that marketers and test methodologies do not do a good enough job anticipating competitive entries—even though it is usually a sure bet that your competitors will follow you quickly into the market with a good innovation.
		Over the years, my competitors and I relied much less on in-market testing because we were hesitant to tip our hand, and often a competitor would come in and "sabotage" the test market by flooding that market with coupons, heavy up media, etc. The in-market test subsequently becomes a gigantic waste of time and resources.
	www.copernicusmarketing.com /about/mzine/monthlyeds/nov04.html (2414 words)

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