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Topic: Marketing research


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In the News (Tue 23 Apr 19)

  
  Marketing Research - Specializing in marketing plans and industry reports
Each Marketing Research profile analyzes a base of more than 18 million US firms to develop market intelligence, industry trends and benchmarks.
Marketing Research Profiles benchmark average and "survivor" firms for employment, sales, growth and sales per employee, as well as a variety of market vitality measures.
Sales and market size metrics include three-year industry statistics for the market area you select, include Annual Market Volume, Average Annual Sales for all firms, small businesses and startups.
www.bizminer.com /marketing-research.asp   (334 words)

  
 J Marketing Research - American Marketing Association - www.marketingpower.com
Journal of Marketing Research concentrates on the subject of marketing research, from its philosophy, concepts, and theories to its methods, techniques, and applications.
JMR is written for those academics and practitioners of marketing research who need to be in the forefront of the profession and in possession of the industry's cutting-edge information.
In each issue, the articles pertain to new marketing research-related methods and techniques, clarifications of marketing research methodology and practice, and the state of the art in marketing research.
www.marketingpower.com /content1054.php   (506 words)

  
  Introduction to Marketing Research
Market research and marketing research are often confused.
"Marketing research is the function that links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Marketing research is a huge topic area and has many processes, procedures, and terminologies that build upon the points above.
www.marketingteacher.com /Lessons/lesson_marketing_research.htm   (414 words)

  
  Marketing Research
The goal of marketing research is to provide the facts and direction that managers need to make their more important marketing decisions.
To ensure that the true decision problem is addressed, it is useful for the researcher to outline possible scenarios of the research results and then for the decision maker to formulate plans of action under each scenario.
Marketing research by itself does not arrive at marketing decisions, nor does it guarantee that the organization will be successful in marketing its products.
www.quickmba.com /marketing/research   (4304 words)

  
 Mkt Research Ch. 1 - 6   (Site not responding. Last check: 2007-11-07)
All employees must practice the marketing concept in their everyday corporate behavior for a firm to be able to say that it is applying the marketing concept.
Research Objectives are basically a restatement of what management needs to know to make a decision, but stated in research terms.
It may alert the marketing researcher to potential problems or difficulties that may be encountered in the research process (such as sample selection difficulties, response biases experienced by other researchers in the same area, and respondent hostilities or lack of cooperation).
www.fgcu.edu /cob/mkt/langford/mrnote1.htm   (4326 words)

  
 Conducting International Marketing Research...
Marketing research agencies were also typically national organizations, with relatively few having the capability to conduct research on a multi-country basis.
Researchers need to be wary of interpreting results in terms of their own culture and experience, and in particular, of generalizing from experience in industrialized markets to emerging markets.
Qualitative research provides insights and understanding of the consumption and purchase context and the underlying determinants of behavior, as well as a means of interpreting the results of quantitative research and predicting future trends.
pages.stern.nyu.edu /~sdouglas/rpubs/imr.html   (4345 words)

  
 Online marketing research
Marketing decisions are typically made on the basis of research conducted using direct mailings, mall intercepts, telephone interviews, focused group discussion, and the like.
Given the complexity of marketing and merchandizing decisions in modern businesses and the limitations of space that are necessarily enforced by the paper format, we have chosen to focus on some fundamental aspects of OMR.
A marketing variable can thus be changed between the groups, and the effect of the change can be measured directly from the difference in responses of the groups (the groups are similar to each other, with the single exception that they are exposed to a different marketing variable).
www.research.ibm.com /journal/rd/485/basak.html   (4052 words)

  
 NYPL, SBRC Business Owner's Manual
Market research is simply the systematic process of collecting and analyzing data to find answers to questions you may have regarding your customers, your competitors, and your industry.
The Internet has become an important tool for gathering marketing information, and a number of free market research sources are available to small business owners.
Market research reports published by marketing firms are available for many industries, products, and services.
www.nypl.org /research/sibl/smallbiz/business/marketing/marketing_research.html   (1864 words)

  
 Marketing Research Guide | Research | Promotions
The jury is in on stem cell research...
Comprehensive market research identifies the wants and needs of your potential target market, but also provides information that creates strategic and informative business decisions...
Research on massage therapy, and its benefits, continues to show that it reduces heart rate, lowers blood pressure, increases endorphins, and the circulation of blood and lymph fluids...
marketingresearch.info   (866 words)

  
 Marketing Research
Information might include recurring market and accounting data from market analysis and accounting activities; intelligence relevant to the future strategy of the firm; market research studies not of a recurring nature; and a broad range of data from both internal and external sources.
Marketers use datamining (the extraction of hidden predictive information from large databases) to “drill down” into the data to any level of detail needed to identify common characteristics of high-volume users.
Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications.
ollie.dcccd.edu /MRKT2370/Chapters/ch3/3mtstart.html   (2864 words)

  
 ETHICS IN MARKETING RESEARCH | MarketingProfs
Marketing research is a service function that gathers and analyzes data and makes recommendations for the future direction of the organization being served.
For instance, exploratory research may indicate who the key decision makers are in a particular market thus enabling a more structured descriptive study to be targeted to this group.
Marketers use this approach to test marketing scenarios such as what might happen to product sales if changes are made to a product’s design.
www.marketingprofs.com /ea/qst_question.asp?qstID=12192   (1908 words)

  
 Research - Marketing - Stanford GSB
Marketing drugs to medical opinion leaders such as specialists can boost revenues by 18 percent over the return on marketing to a broad group of physicians, according to recent research coauthored by Assistant Professor Harikesh Nair.
Researchers say culture-based differences are more likely to show up when we react quickly and spontaneously to messages such as billboards or banners than when we have time to think about the ads.
Researchers have created a model they say can help marketers decide who is most likely to upgrade to the latest version.
www.gsb.stanford.edu /news/research/marketing.shtml   (1419 words)

  
 Marketing Research Syllabus, Dr. Wolfinbarger, CSULB
Marketing research is a pervasive function of modern organizations.
It is now a virtual certainty that every marketing manager (and many managers in other functional areas and in general management) will come in close contact with marketing research frequently through his or her career in business.
The objective of the research project is to provide you with some experience in applying the concepts and methods of marketing research to a real marketing problem.
www.csulb.edu /~mwolfin/Marketing_Research_Syllabus.htm   (1317 words)

  
 Marketing Research
If you are interested in having a project completed as part of the marketing research class, please contact the Institute of Marketing at 422-2707, or complete the online Project Request and Information Form.
The general objective of this course is to examine marketing research as a tool for providing information for marketing decision making.
Identify the marketing research process, the kinds of information it can provide, and how it is used by marketing management.
marketing.byu.edu /htmlpages/courses/MR/index.html   (305 words)

  
 Marketing Research Company
Marketing research allows premium placement in a magazine or on television to be an important ingredient in the success of your advertising campaign.
Marketing Research as well as online marketing research can involve a number of different research strategies.
Each market research strategy is different you may need only one type of research or you may require local, state and national market research.
www.greendotonline.net /research.html   (464 words)

  
 Research Guide: Marketing & Advertising - Boston College
The focus of the reports is on market size and trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts.
Forrester provides in-depth full text market research reports which focus on emerging technologies and their impact on business.
Links to international sites that are of interest to marketing academics including: academic marketing journals, marketing departments and business schools, and professional associations and institutes.
www.bc.edu /libraries/research/guides/s-marketing   (2629 words)

  
 Marketing - Stephen M. Ross School of Business
The Marketing Area at the Stephen M. Ross School of Business at the University of Michigan is ranked among the top in the world in terms of the caliber of the students we train and the research we conduct.
Marketing Area faculty engage in impactful, multi-disciplinary, problem oriented research for the benefit of academics, managers, and society at large.
This research is published in leading academic journals and in books, and is brought into the classroom, where it is used to frame, understand, and contribute to better business practices.
www.bus.umich.edu /Academics/Departments/Marketing   (412 words)

  
 BUBL LINK: Marketing research
It aims to provide direct benefits to marketing professionals in business and education and serves marketing practitioners, educators, and students.
Large marketing association which works closely with the marketing profession, government, industry, and commerce to develop greater awareness and understanding of what marketing can contribute to UK and international business.
Research, analysis, and inquiry into issues of theoretical and practical importance to the business community.
www.bubl.ac.uk /link/m/marketingresearch.htm   (333 words)

  
 CALL FOR RESEARCH PARTNERS   (Site not responding. Last check: 2007-11-07)
MEC conducts primary research and while many projects are developed internally, we have found that conducting experiments with working companies provides relevant, practical insights.
Then a senior research analyst will review your information and contact you to answer your questions and to determine if there is a possible "fit" between our research calendar and your research needs.
The nature of our research is quite demanding, our research staff is relatively small, and so we are limited in how many companies we can accept into the program.
www.marketingexperiments.com /call-for-research-partners/call-for-research-partners.html   (934 words)

  
 KnowThis: For Marketing, Market Research, Internet Marketing, Advertising and more
The exercise of segmenting markets is not always easy, and grows in difficulty as organizations serve greater numbers of customers.
Preferably an extensive market research study is undertaken to identify segments.
Highlighted topics include: marketing strategy behind the growth of Webkinz; how to create a strong market position; research on what customers view when they look at webpages; how eBay is appealing to its seller target market; new legal restrictions on sales promotions; and why gaining distribution in large retailers can pose major problems.
www.knowthis.com   (616 words)

  
 Economists
Industrial economists or organizational economists study the market structure of particular industries in terms of the number of competitors within those industries and examine the market decisions of competitive firms and monopolies.
Whether working in government, industry, research organizations, or consulting firms, economists with a bachelor’s degree usually qualify for most entry-level positions as a research assistant, for administrative or management trainee positions, or for various sales jobs.
Other occupations involved in market research and data collection are management analysts and market and survey researchers.
stats.bls.gov /oco/ocos055.htm   (2269 words)

  
 Marketing - Research
The program is designed for individuals within the member companies who have responsibility for their companyÕs advertising and marketing research projects and activities.
In addition to gathering information about member companiesÕ advertising and market research activities, the survey also includes several questions that have been designed to identify areas and opportunities for member companies to work together on future advertising and market research activities.
The report is designed to present the marketing activities of SGA member distribution companies.
www.southerngas.org /MARKETING/residential-research.html   (636 words)

  
 Search Marketing Market Analysis - JupiterResearch
The search market has continued its strong growth during the past year, but marketers are still struggling to maximize return on investment (ROI) as the landscape matures and competing search marketers increase in sophistication.
Marketers' adoption of local search marketing, driven primarily by national marketers with a strong search marketing presence, has been slow.
Marketers are beginning to move beyond direct response, and use search for branding goals.
www.jupiterresearch.com /bin/item.pl/research:service/1091   (485 words)

  
 Claritas > Marketing Research, Marketing Software, Target Market Research
Identifying the right market research solutions for customer acquisition, customer retention, market analysis and site location strategies can be challenging.
For more than 35 years, Claritas has provided companies with the most accurate and reliable market research, demographic data, marketing software and market segmentation services to make the smartest business decisions.
Claritas' marketing software, demographic targeting, target marketing research and market analysis services are aimed at reducing your cost of customer acquisition and growing customer value.
www.claritas.com   (482 words)

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