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| | Films for the Humanities and Sciences - Marketplace of Ideas, Volume 2 |
 | | In this program, thirteen judges from the 2000 Clio Executive Juries speak on topics such as the teamwork involved in making an ad, how a campaign sometimes shocks peoples ideas of advertising, and the motivation for being in the advertising business. |
 | | A good focus group can reveal to a company who its real customers are, what they think, and-most important of all-whether they will buy its product or its competitor's in... |
 | | Films Media Group, Films for the Humanities and Sciences, Cambridge Educational, Meridian Education, Shopware and their respective logos are trademarks of Films Media Group, a PRIMEDIA company. |
| www.films.com /id/1232/Marketplace_of_Ideas_Volume_2.htm (368 words) |
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