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	NPR : The Marlboro Man, Present at the Creation
		In the 1920s, Marlboro was first advertised as a premium cigarette for women, a milder version of the smokes well dressed men might puff on after dinner.
		Instead of focusing on the mysterious tattooed Marlboro Man, it turned the camera to sultry singer Julie London, who would share a smoke with her lucky male companion in between verses of the dreamy new "Settle Back With a Marlboro" theme.
		Marlboro's television advertisements in the '60s reflected the idea of freedom in wide-open spaces, especially once the theme from the movie The Magnificent Seven was added to the scenes of cowboys leading their herds through dusty canyons of "Marlboro Country" or charging off to rein in a stray colt.
	www.npr.org /programs/morning/features/patc/marlboroman (1165 words)

	Motorcycle Jackets from Fan Fashion: Harley Davidson And The Marlboro Man Jackets
		It is also proclaim her village with pen holders davidson man and marlboro jackets the harley on the most historical and jewelry and wearing turban and social status.
		Man marlboro davidson and harley jackets the Leather jackets proved to catch in stage THE DAVIDSON MAN HARLEY MARLBORO AND JACKETS magic and man and davidson jackets marlboro harley the G-1.
		Many developed countries harley jackets man marlboro the davidson and mandate the form of flying jackets worn and are kept close to be laundered and dry cleaning dissolving dirt in bloomers, male davidson and the man jackets harley marlboro artists and the ankle and helmet with epaulets and cool.
	motorcycle-jackets.fanfashion.org /harley-davidson-and-the-marlboro-man-jackets.html (1664 words)

	TV ACRES: Advertising Mascots - Marlboro Man/Cowboy (Marlboro Cigarettes)
		Wayne McLaren, one of these Marlboro cigarette cowboys died of cancer in 1992 at the age of 51.
		The widow of Marlboro Man David McLean, who died of lung cancer, sued the company for damages.
		Other tobacco spokesmen such as David Goerlitz, the Winston Man from 1981 to 1987, was disabled by a stroke in his mid-30s.
	www.tvacres.com /admascots_marlboro_man.htm (604 words)

	Ad Age Advertising Century: Icons: The Marlboro Man
		Today, even a mention of the Marlboro Man as an effective ad icon brings protests from healthcare workers who see first-hand the devastation wrought by decades of cigarette smoking.
		By the time the Marlboro Man went national in 1955, sales were at $5 billion, a 3,241% jump over 1954 and light years ahead of pre-cowboy sales, when the brand's U.S. share stood at less than 1%.
		As the anti-smoking movement has spread, the Marlboro Man has come under particular attack for his role in luring new customers to a cancer-causing habit.
	www.adage.com /century/icon01.html (416 words)

	Marlboro Man
		This "beauty tip" line extension was advertised with the slogan: "to match your lips and fingertips." Men thought Marlboro a brand for women or sissies, and in 1954 sales were less than one quarter of one percent--a brand with a dim future.
		Leo Burnett was the head of the advertising agency that was awarded the Marlboro account in November 1954, and he thought that the red and white stripes looked pink, and that the pack had an effete look.
		The tattoo supposedly signifying an adventurous past, became the Marlboro Man's signature until replaced by a "Marlboro Country" cowboy in 1962.
	www.wclynx.com /burntofferings/adsmarlboro.html (447 words)

	NYAMA - Marketing Hall of Fame
		During the early 1900s, non-filter brands dominated the industry and Marlboro was positioned as a woman's cigarette.
		What emerged in the succeeding years, culminating in 1962, was the first Marlboro Man. The following year, he was given a home: Marlboro Country - a place of mythical dimensions, heroic in scope, breathtakingly beautiful and endlessly rich in variety.
		Today, about one out of every three cigarettes sold in the United States is a Marlboro and the brand's steadily growing worldwide sales now exceed 421 billion, testimony to one of the most successful and recognizable campaigns in marketing history.
	www.nyama.org /initiatives/mhof_marlboro.cfm (227 words)

	Marlboro Man - Wikipedia, the free encyclopedia
		The Marlboro Man is part of a tobacco advertising campaign for Marlboro cigarettes.
		The Marlboro ad campaign, created by Leo Burnett Worldwide, is said to be one of the most brilliant ad campaigns of all time.
		Actor and author William Thourlby is said to have been the first Marlboro Man. The models who portrayed the Marlboro Man were New York Giants Quarterback Charley Conerly, Darrell Winfield, Dick Hammer, Brad Johnson, Bill Dutra, Dean Myers, Robert Norris, Wayne McLaren, David McLean and Tom Mattox.
	en.wikipedia.org /wiki/Marlboro_Man (442 words)

	Marlboro Man duped, widow says (Site not responding. Last check: 2007-11-06)
		The Marlboro Man image was invented by the Leo Burnett advertising agency of Chicago in 1955.
		The Marlboro Man, originally called the "Tattooed Man" because of a faded tattoo visible on his hand, was a rotating group of actors at first, all dressed in various rough-and-ready blue-collar costumes.
		Careful market study showed the cowboy image to be the most effective of all the Marlboro Men and it went on to become one of the most effective campaigns in advertising history.
	www.chron.com /content/chronicle/page1/96/09/14/marlboro-man.html (842 words)

	ACS :: Marlboro Man's New Image
		The Marlboro man, whose image of virility and independence helped make Marlboro one of the leading brands of cigarettes, is gone now.
		The Marlboro man is yielding to a new image in Iowa, as well.
		While parodies of the Marlboro man and similar icons may be funny, Dr. Glantz warns they can play into the hands of the tobacco industry by reinforcing an image of the industry already buried deep in America’s consciousness.
	cancer.org /docroot/NWS/content/NWS_1_1x_Marlboro_Man_s_New_Image.asp (619 words)

	The Marlboro Man Meets the Surgeon General
		Marlboro was first introduced to the public in the 1920s behind the theme "Mild as May".
		Ross B. Millhiser, president of Philip Morris in 1968, looked back on Marlboro's window of opportunity and explained that "the filter revolution caused more switching than all the cigarette manufacturers with all their money could have induced."(White 121) Unfortunately for Marlboro, formerly known to be "Mild as May", the new filters were considered effiminate.
		Thus, the first time the public met the Marlboro cowboy he was not the silent image of advertisements today; he had to explain himself and his product.
	xroads.virginia.edu /~CLASS/AM483_95/projects/marlboro/mman3.html (1426 words)

	Marlboro Man as skeleton? Mar. 2001
		The Marlboro Man stands for the rugged individual, a man who longs for simpler times, a man searching for the chance to escape to the wide-open spaces of Marlboro Country.
		Unquestionably, since the Marlboro Man first came on the scene, Philip Morris' own research showed the cowboy appealed to younger smokers who were looking for ways to show independence.
		How morally ironic that the same agency who created the Marlboro Man, Leo Burnett, is responsible for the work we now see the Philip Morris Co. currently running advocating the dangers of smoking to minors.
	www.abenovick.com /marlboroman.html (627 words)

	Marlboro
		My interest in the Marlboro advertising campaign stems from its identification with being one of the first and most successful advertising and marketing strategies to reach across cultures.
		Marlboro is associated with event promotion and sponsorship, with athlete support, and with providing press information related to sporting internationally.
		The association made with this statement is one of Marlboro and cigarettes as well as the international nature of the brand, as well as its sense of success and the exclusive world of the international traveler.
	www.courses.rochester.edu /foster/ANT226/Spring01/papers/voltz_beyond.html (728 words)

	The Making of the Marlboro Man, 2004The Making of the Marlboro Man
		Yet it is the cheerleader who is seen by many as the “real man.” A remarkably similar gender change was performed on Marlboro cigarettes a half century ago; the same marketing techniques have fooled millions of Americans about their president.
		The line is, of course, a reference to the once ubiquitous advertisements for Marlboro cigarettes that featured the “Marlboro Man” and clearly implied that smoking that brand would make someone a “real man.” A real dead man, as it turned out, but that’s another story.
		John Wayne’s image was the epitome of a man’s man: a war hero, a cowboy.
	www.opednews.com /mcelvaine_102104_marlboro.htm (788 words)

	'Marlboro Man' Marine files for divorce - Boston.com
		A Marine who was dubbed the "Marlboro Man" after appearing in an iconic photograph from the Iraq War has filed for divorce less than a month after dozens of Americans contributed to a dream wedding for him and his bride.
		PIKEVILLE, Ky. --A Marine who was dubbed the "Marlboro Man" after appearing in an iconic photograph from the Iraq War has filed for divorce less than a month after dozens of Americans contributed to a dream wedding for him and his bride.
		Millions became intrigued with James Blake Miller, 21, after seeing a 2004 Los Angeles Times photo in which the grubby, exhausted Marine lance corporal is pictured taking a break from combat in Fallujah with a cigarette dangling from his lips.
	www.boston.com /news/nation/articles/2006/06/26/marlboro_man_marine_files_for_divorce (413 words)

	Man Dies (Site not responding. Last check: 2007-11-06)
		COSTA MESA, Calif.- Wayne McLaren, who portrayed the rugged "Marlboro Man" in cigarette ads but became an anti-smoking crusader after developing lung cancer, has died.
		Last spring, he appeared before a meeting of stockholders of Phillip Morris Inc., maker of Marlboro, and asked them to limit their advertising.
		McLaren, a rodeo rider, actor and Hollywood stuntman, was hired in 1975 to appear in Marlboro magazine and billboard ads, evoking a tough and handsome smoker's image for the brand.
	www.worldsfastestclown.com /man_dies.html (232 words)

	Marlboro (cigarette) - Wikipedia, the free encyclopedia
		By 1924 they were advertising Marlboro as a woman's cigarette based on the slogan "Mild As May".
		Marlboro is also well known for its sponsorship of motor racing.
		Marlboro are generally credited as being among the most important of sponsors to the world of Formula-1 (and motor racing in general), having provided financial backing to countless young racers who may not have otherwise been given the opportunity to compete.
	en.wikipedia.org /wiki/Marlboro_(cigarette) (1443 words)

	Buy Cheap Cigarettes Online - Discount Tax Free
		A Freehold Township man, who police say offered a ride to a teenager, gave her alcohol and cigarettes, and then touched her inappropriately, has been arrested.
		Edward Waake, 44, of Griffith Street, was charged with endangering the welfare of a child, attempting to lure or entice a child into a motor vehicle, and criminal sexual contact.
		A man says he was unjustly fired after spurning the advances of his boss - who bared her breasts to him repeatedly, tried to touch his genitals and offered to help him quit smoking by substituting "real" kisses for cigarettes, according to a...
	www.online-smoke.com (803 words)

	Marlboro Man Still Riding High - AdPulp
		Despite the sharp advertising restrictions agreed to by cigarette marketers in 1998 and a dramatic rise in state excise taxes since 2002, Marlboro is galloping ahead of the competition.
		Marlboro became one of the world's most valuable brands the old-fashioned way -- traditional mass marketing.
		But by forcing Marlboro to go viral, be aggressive in retail stores, and be more creative in its media plan, it put the company on a successful path now being followed by every marketer from General Motors and Audi to AXE deodorant.
	www.adpulp.com /archives/2005/10/marlboro_man_st.php (445 words)

	MARLBORO MAN'S WIDOW SUES PHILIP MORRIS [10/03]
		The widow of David McLean, one of the models for the Marlboro Man commercials, has now sued Philip Morris, alleging that her husband died from smoking -- and especially from having to smoke as many as five packs a day when commercials or print ads were being made.
		In the early 1960s, Philip Morris, Inc., came up with perhaps the most famous advertising image ever created--the Marlboro Man. The portrait of a rugged, adventurous cowboy smoking a cigarette atop a horse against a scenic mountainous backdrop is used effectively to this day, making Marlboro the best selling cigarette in the world.
		But while the prominent image of the Marlboro Man lives on, David McLean, the actor who originally portrayed the Marlboro Man, has died of lung cancer.
	ash.org /marlboroman.html (7665 words)

	The Seattle Times: Nation & World: A smoke break creates icon of the war; now groupies seek out the weary Marine
		FALLUJAH, Iraq — The Marlboro man was angry: He has a war to fight, and he's running out of smokes.
		Those are the unfettered sentiments of Marine Lance Cpl. James Blake Miller, 20, a country boy from Kentucky who has been thrust unwittingly and somewhat unwillingly into the role of poster boy for a war on the other side of the world from his home on the farm.
		Miller is the young man whose gritty, war-hardened portrait, shot by Luis Sinco, a Los Angeles Times photographer, appeared Wednesday in more than 100 U.S. newspapers, including The Seattle Times.
	seattletimes.nwsource.com /html/nationworld/2002089907_marlboro13.html (1341 words)

	SR.com: 'Marlboro Man' struggles with aftermath of war
		Maybe that’s a good omen for a young man back home after surviving the meat grinder of Iraq but still struggling to cope with the psychological shocks of all he’s seen and done, shocks that ultimately cut short his career in the U.S. Marine Corps.
		And the young man whose image became a symbol of the war now grapples with his own feelings on the conflict and questions the continued U.S. presence in Iraq.
		He still smokes a little over a pack of Marlboros per day but has cut down from the five packs or more he was burning through every day at the height of the Fallujah battle.
	www.spokesmanreview.com /breaking/story.asp?id=5823 (1356 words)

	The Seattle Times: Nation & World: Former Marine is "Marlboro Man" no more
		Former Marine Lance Cpl. Blake Miller, 21, shows part of an Iraqi flag he brought back on his return to Pikeville, Ky. He is remembered as the "Marlboro Man," the exhausted Marine with a cigarette in a 2004 photograph from the battle for Fallujah.
		Millions of Americans remember him only as the "Marlboro Man": the grubby, exhausted Marine lance corporal with a cigarette dangling from his lips in a famous 2004 photograph from the battle for Fallujah.
		He still smokes a little more than a pack of Marlboros a day but has cut down from the five packs he was burning through every day at the height of the Fallujah battle.
	seattletimes.nwsource.com /html/nationworld/2002754628_marlboro22.html (1602 words)

	Urban Legends Reference Pages: Television (Marlboro Manslaughter) (Site not responding. Last check: 2007-11-06)
		appearance in the "Marlboro Country" series of advertisements was instrumental in establishing Philip Morris' Marlboro brand as the world's best-selling cigarette, died of lung cancer.
		Any claims about "the" Marlboro Man are a bit misleading, however, since many different men have portrayed the rugged-looking cowboys featured in Marlboro cigarette advertisements since 1954.
		In the last months of his life McLaren appeared before the Massachusetts legislature when they were considering a bill to add taxes to cigarettes to pay for health education and also spoke at the annual Philip Morris stockholders' meeting to support a resolution that the company limit its advertising.
	www.snopes.com /radiotv/tv/marlboro.htm (609 words)

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