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Encyclopedia :: encyclopedia : Nielsen ratings (Site not responding. Last check: 2007-10-31) |
 | | Nielsen Television Ratings statistics are gathered in two ways: one is by extensive use of surveys, where viewers in various demographics are asked to keep a written record (called a diary) of what shows they watch at what times. |
| | In 2004, the Nielsen introduced a new system to measure local ratings in the largest market areas using its People Meters instead of the traditional paper diaries, which was criticized by News Corporation and other cultural advocates as resulting in a bias toward misreporting minority viewing. |
| | Another criticism of the Nielsen ratings system is its failure to have a realistic system for measurement of television audience in environments outside the home, such as college dormitories, transport terminals, bars, and other public places where television is frequently viewed, often by large numbers of people in a common setting. |
| www.hallencyclopedia.com /Nielsen_ratings (1113 words) |
