| | Mass Customization: On-line Consumer Involvement in Product Design (Site not responding. Last check: 2007-10-09) |
 | | Mass customization, the involvement of the customer in the design, production, or delivery process before the actual sales transactions, using technology to limit the cost, is another strategy with which businesses are experimenting. |
 | | Responses varied from 6.58 for the advanced customization group to 7.08 for the control group for an overall 6.81 response on a 9-point Likert scale where 9 was strongly agree, 5 neutral, and 1 strongly disagree. |
 | | Satisfaction with the customization process was measured with eleven items (see Table 2), seven that were adapted from Fiore et al.'s (2001) survey used with participants who had not actually participated in a mass customization process. |
| jcmc.indiana.edu /vol7/issue4/loker.html (6173 words) |