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	Masterfoods - Celebrations, a Case Study, It's Worth Celebrating, 7th Edition
		Masterfoods, who make Celebrations, puts a lot of effort into ensuring that it has products that suit a range of people of different ages with differing tastes, aspirations and attitudes towards Christmas.
		Masterfoods is keen that its packaging conveys the idea that Celebrations is the first choice for both seasonal gifts and for all year round occasions, including the new consumer category of self gifting and informal sharing.
		Masterfoods, formerly known as Mars, was founded in 1922 by Frank Mars.
	www.business2000.ie /cases/cases_7th/case25.htm (1992 words)

	Masterfoods, a sponsor of Science's Next Wave (Site not responding. Last check: 2007-10-20)
		Masterfoods is one of the World's leading manufacturers of snack foods and as a company we are committed to developing healthy, low calorie density snacks which can be eaten and enjoyed without contributing significantly to increased body weight.
		Masterfoods is offering a fellowship for a postdoctoral researcher to investigate the carbonation processes associated with the manufacture of these products.
		In Masterfoods' wet pet food factories, which produce cans, pouches and alutrays, there is a need for a simple, harmonised way to define raw material shelf-life across company sites and to calculate how much shelf-life is left after elapse of time at various temperatures.
	nextwave.sciencemag.org /feature/masterfoods/mfFellowships.shtml (1574 words)

	Checkout Ireland - Market Profile on: Pet Food Market \| Voted PPA Business Magazine of the Year 2001
		Masterfoods Ireland is the market leader with nearly 60% market share based on a brand portfolio that includes leading names such as Pedigree, Whiskas, Pal, Kit E Kat as well as Cesar and Sheba.
		Masterfoods’ media expenditure for January to March 2004 accounted for 60% of the total spend in the market.
		Masterfoods continues to support all of its activities on shelf with a mix of TV advertising, sponsorships, in-store promotions and PR activities.
	www.checkout.ie /MarketProfile-print.asp?ID=117 (1598 words)

	Masterfoods - The Launch of the BISC& Brand of Biscuits, 6th edition
		In the case of biscuits, market research performed by Masterfoods has identified the key purchaser to be the modern mum with young children of school going age between the ages of 5-12.
		The market research conducted by Masterfoods in relation to biscuit purchasing and consumption, found that Irish consumers want quality products that appeal to children, are value for money and add something different to the normal routines of the day.
		As such, the competition for the attention of both mum and her children is intense and this has resulted in a supermarket biscuit aisle that is often cluttered with many different brands.
	www.business2000.ie /cases/cases_6th/case9.htm (2151 words)

	Press Releases \| BNP Paribas Bank (Site not responding. Last check: 2007-10-20)
		A second put/call option will allow Masterfoods to acquire the remaining shareholding of BNP Paribas in Royal Canin by 2003 on the basis of the same price of Euro 145 per share plus interest.
		Masterfoods intends that all cash generated by Royal Canin will be reinvested in the long-term development of Royal Canin's global business and will not be available for distribution as dividends to any shareholder remaining after the initial public offer.
		Masterfoods Holding is the French holding company for Mars, Incorporated, a privately held corporation.
	www.bnpparibas.com /en/news/press_releases_print.asp?Code=PSON-4YHEVG (989 words)

	MasterFoods - Waste Wise Program
		MasterFoods is not only searching for a suitable end user for these drums, but also investigating possible changes in the way this waste is captured to avoid landfill.
		MasterFoods is changing to a bulk form of the way these ingredients are supplied thus reducing the amount of waste packaging generated.
		MasterFoods had to look further afield to find a company that could remove the plastic for recycling.
	www.ballarat.edu.au /projects/ensus/case_studies/mars (1114 words)

	The Sunday Mail QLD: MasterFoods receives new threat [06jul05] (Site not responding. Last check: 2007-10-20)
		MasterFoods received the new letter on the same day tests confirmed a Snickers bar sent to the company's head office last month was contaminated with a pesticide-like substance.
		A scientific report on the chocolate bar was inconclusive in defining the contaminant but revealed the substance was similar in appearance to a number of commercially available pest poisons and could be harmful to children, NSW Police said.
		Masterfoods again warned the NSW public not to eat Snickers and Mars bars after today learning a 15-year-old boy had suffered "flu-like symptoms" after taking one bite of the Snickers bar he bought at Seven Hills railway station in Sydney's west.
	www.thesundaymail.news.com.au /common/story_page/0,5936,15848461%255E421,00.html (575 words)

	The Advertiser: MasterFoods receives new threat [06jul05]
		SNICKERS and Mars Bar manufacturer MasterFoods has received a new extortion threat on the same day tests showed a chocolate bar posted to its head office was laced with a chemical similar to pesticide.
		MasterFoods said it had received a fourth threatening letter from the extortionist behind the chocolate contamination scare.
		MasterFoods would not outline the content of the new letter but said it did not require changes to the massive product recall, which affects only NSW.
	www.theadvertiser.news.com.au /common/story_page/0,5936,15848461%255E421,00.html (547 words)

	Datamonitor - Contamination fear surrounds Masterfoods chocolate bars - News
		Masterfoods initiated major recall of its Mars and Snickers chocolate bars after receiving a letter claiming that seven of its bars had been contaminated.
		A hotline set up by Masterfoods, after it released a warning not to eat its Mars and Snickers bars, has taken over 2,000 calls since the recall began at the end of last week.
		Masterfoods regional president Andy Weston-Webb said 19 people who had eaten the bars called complaining of illness, two of which sought hospital treatment.
	www.datamonitor.com /industries/news/article/?pid=5B6D986E-D448-4E75-B882-CA1E1ACBAF24&type=NewsWire (237 words)

	Masterfoods Holding acquiert la participation majoritaire de BNP Paribas dans Royal Canin - Actionnaires / ... (Site not responding. Last check: 2007-10-20)
		Masterfoods Holding ("Masterfoods"), filiale française à 100% de Mars Inc. ("Mars"), annonce avoir conclu un accord avec Paribas Affaires Industrielles ("PAI") pour l'acquisition par étapes de la participation de 56,4% de BNP Paribas dans Royal Canin, à un prix de 145 Euros par action payé en numéraire.
		Masterfoods Holding a des activités dans 3 secteurs : confiserie et glaces, produits pour animaux familiers et produits alimentaires classiques/boissons.
		Masterfoods Holding et Royal Canin ont également organisé une conférence téléphonique en langue anglaise qui aura lieu ce même jour mardi 10 juillet 2001 à 17 heures, heure de Paris.
	invest.bnpparibas.com /fr/actualites/communiques.asp?Code=PSON-4YHEVG (1187 words)

	Masterfoods - Uncle Ben's - Meeting Lifestyle Changes with nutritional Food, 6th edition
		By studying the lifestyles of the Irish consumer Masterfoods found a way of establishing a foothold in the Irish consumer market and ensuring that Uncle Ben's could be positioned as an alternative to the potato.
		Masterfoods concentrated on developing a 'Complete Meal Occasion' not only by providing the rice but the sauces as well.
		Masterfoods also realised that Uncle Ben's could continue to reflect the pace of today's lifestyle.
	www.business2000.ie /cases/cases_6th/case25.htm (2467 words)

	Netimperative - O2 wins mammoth Masterfoods campaign (Site not responding. Last check: 2007-10-20)
		Prizes on offer range from a bar of chocolate to weekends away, as Masterfoods is running the competition in conjunction with marketing partners such as lastminute.com, Samsung, Xbox and Argos, which are all providing prizes.
		Masterfoods expects 3m prizes to be despatched over the course of the next eight months.
		Masterfoods has made a huge leap by putting text messaging at the heart of its biggest marketing campaign this year.
	www.netimperative.com /2003/03/17/O2_wins_mammoth (451 words)

	Masterfoods USA Newsroom
		Available in August of this year, the Masterfoods charms will be sold in jewelry stores and fine gift and specialty stores nationwide.
		Masterfoods USA, the United States food, snack and petcare operations of Mars, Incorporated, is one of the world’s leading food manufacturers.
		Headquartered in Hackettstown, N.J., Masterfoods USA employs more than 7,000 associates in the United States, with 15 manufacturing facilities nationwide.
	www.masterfoodsnews.com /products_detail.asp?prodId=133&brandID=109 (293 words)

	Welcome to MASTERFOODS
		If you’re not already a member of the MASTERFOODS Loyalty Club, it’s time to sign up.
		New MASTERFOODS Seasoning Sachets are a great way to try exciting new flavours and satisfy your curiosity.
		To prevent garlic from burning and tasting bitter, make it the last thing you add to the pan when cooking oil, garlic and onions.
	www.masterfoods.com.au (277 words)

	Elizabethtown Chronicle - News - 07/21/2005 - Masterfoods seeks expansion
		Fighting back tears, Martin asked borough officials and Masterfoods to find another option that doesn't involve removing her home at 236 W. Bainbridge St., two other homes and a commercial business.
		Masterfoods safety and technical manager Ray Misiewicz said the company, a division of Mars Inc., based in Hackettstown, N.J., is coming out with several new product lines in the next few years and the Elizabethtown facility must compete with plants throughout the country for that work.
		Masterfoods will provide the funding to purchase the three homes, and Elizabethtown will fund the business acquisition.
	www.zwire.com /site/news.cfm?newsid=14895968&BRD=2248&PAG=461&dept_id=451438& (539 words)

	Masterfoods Qualities (Site not responding. Last check: 2007-10-20)
		Masterfoods, part of the confectionary-to-pet food company Mars Incorporated, employs over a hundred scientists across Europe who work on everything from fashioning new flavors for Starburst candies to analyzing the structure of carbohydrates in long-life bread.
		The company has contacts with local universities near their factories in the Czech Republic, the U.K, Holland and France, and many young scientists with "fresh degrees are doing their Ph.D. research at our labs," he notes.
		In order to compete against other food companies as well as the pharmaceutical industry for the best young Ph.D.s, Masterfoods is offering ten new postdoctoral fellowships within the company.
	nextwave.sciencemag.org /feature/masterfoods/mfQualities.shtml?ck=nck (507 words)

	CBS News \| Snickers Gets Health Conscious \| June 26, 2003 07:03:11
		So Masterfoods USA, formerly M&M/Mars, is keeping an old name on a new product, Snickers Marathon, and is promising much of the same chocolate and gooey caramel flavor.
		The company is aiming the bar at active people, and points to San Francisco firefighter Joe Horton, a father of three children who often works 96-hour stretches, as one of eight “marathoners” recruited to help evaluate the bars.
		Masterfoods got its start in Tacoma, Wash., in 1911, when Frank Mars began making butter creams for his mother.
	www.cbsnews.com /stories/2003/06/24/health/main560217.shtml (966 words)

	Shelter: Masterfoods
		In 2003 Masterfoods, makers of world famous chocolate brands, teamed up with Shelter on Chocollect, a major Cause Related Marketing campaign across Mars, Snickers, Twix, Maltesers and Bounty.
		Masterfoods chose Shelter as its partner because of our exceptionally high profile with young adults, the target market of the promotion.
		Homelessness is a cause that really matters to this age group who are keen to support other young people facing the problems of homelessness and bad housing.
	england.shelter.org.uk /howtohelp/howtohelp-687.cfm (175 words)

	Kraft and Masterfoods Agree to Modify Children's Ads
		Last month, both Kraft Foods Global, Inc. and Masterfoods, Inc., agreed to changes in their marketing to children after their promotional materials were challenged by consumer advocacy groups.
		In the Masterfoods case, the company agreed to refrain from creating a sense of urgency by telling children that products are available "for a limited time" or similar phrases, CARU said.
		Officials at Masterfoods could not be reached for comment.
	promomagazine.com /premiums/kraft_masterfoods_modify (477 words)

	Business 2000 - Masterfoods
		This case covers some of the main obstacles faced, and the success enjoyed, by the management at Masterfoods in meeting changes in Irish consumer lifestyles with nutritional products.
		This case study highlights the efforts by Masterfoods to change its presence in the biscuit category with the launch of a new biscuit brand called BISCand®.
		To read more about Masterfoods why not look at the available case studies and/or click to the masterfoods web site at www.masterfoods.com
	www.business2000.ie /masterfoods (423 words)

	Win Stuff Forum > Masterfoods - Trip To Burgundy France (Site not responding. Last check: 2007-10-20)
		MASTERFOODS are giving you and a friend the chance to WIN a trip to Burgundy, France with $1000 spending money.
		When I looked in the pantry I had 15 Masterfood products but the competition terms say only some products are acceptable - not all (e.g.
		Win Stuff is New Zealand's most popular competition website with links to online competitions closing soon, shopping competitions and nz freebies plus nz lotto results and the latest daily keno results.
	www.kiwicompers.com /nz-competitions/win/t9411.html (691 words)

	Masterfoods und CAP im Fischmehl - Verdener Nachrichten 3 (Site not responding. Last check: 2007-10-20)
		Masterfoods und CAP im Fischmehl - Verdener Nachrichten 3
		Verseuchtes Fischmehl ist möglicherweise auch an den Verdener Tiernahrungsproduzenten Masterfoods geliefert worden.
		Der Cuxhavener Betrieb gehört allerdings zu den Futtermehl-Lieferanten von Masterfoods.
	www.bikonline.de /journa/vn3.html (265 words)

	Star Wars: Episode III \| M&M'S Dares to Go to the Dark (Chocolate) Side for Episode III
		Masterfoods USA is also working to create specialized Star Wars merchandise and novelty items in conjunction with Hasbro.
		Other collectible items will include M&M'S® Minis tubes with Star Wars character tops and lightsabers, and more--some of which was showcased at this year's National Association of Convenience Stores Show in Las Vegas.
		SKITTLES® packages will have a one-time use code that allows access to a "Hunt for Grievous" online video game at skittles.com and a chance to collect 48 original packages.
	www.starwars.com /episode-iii/release/promo/news20041213.html (458 words)

	THE GLOBAL SUPPLY CHAIN FORUM > Current Members - Masterfoods
		Masterfoods USA manufactures and markets Confectionery/Snackfood, Petcare and Food products.
		Masterfoods USA brands also include ETHEL M Chocolates and DOVE Chocolate.
		On the Petcare side, Masterfoods USA markets complete diets for cats and dogs, a variety of pet snacks and treats, and a complete line of prescription diets.
	fisher.osu.edu /Centers/SCM/Current-Members/Masterfoods (290 words)

	Masterfoods USA :: Who's Putting Words In Your Mouth This Holiday Season? (Site not responding. Last check: 2007-10-20)
		Masterfoods USA :: Who's Putting Words In Your Mouth This Holiday Season?
		In time for the holidays, Masterfoods USA, makers of MandM'S(R) Brand Candies, introduces MY MandM'S(TM), a "suite" of personalized MandM'S(R) including 21 vibrant colors and ability to print on 13 color candies.
		For additional information please visit the Masterfoods USA Online Newsroom at http://www.masterfoodsnews.com/.
	sev.prnewswire.com /food-beverages/20041208/NYW00508122004-1.html (566 words)

	Grocer : Criticism fails to dim the Delight.(Marketing; Masterfoods A/S introduces its most fattening candy bar: Mars ... (Site not responding. Last check: 2007-10-20)
		Start / G / Grocer / March 20, 2004 / Criticism fails to dim the Delight.(Marketing; Masterfoods A/S introduces its most fattening candy bar: Mars Delight)(Brief Article)
		Masterfoods is unwrapping a 15m [pounds sterling] first-year marketing spend for its new Mars Delight offering amid criticism over the product's fat content.
		Read 'Grocer: Criticism fails to dim the Delight.(Marketing; Masterfoods A/S introduces its most fattening candy bar: Mars Delight)(Brief Article)' with a FREE Trial for instant access »
	static.highbeam.com /g/grocer/march202004/criticismfailstodimthedelightmarketingmasterfoodsa/index.html (282 words)

	Masterfoods Moves Pedigree to TBWA
		NEW YORK Masterfoods is moving global creative duties for its Pedigree pet food brand to Omnicom Group's TBWA Worldwide, the agency said on Friday.
		Masterfoods spent $60 million on Pedigree ads in the U.S. through November 2003, per Nielsen Monitor-Plus.
		In December, the client shifted its Skittles candy brand from Omnicom's BBDO in New York to TBWA\C\D in New York without a review and said it would give two new brands to BBDO this year.
	www.adweek.com /aw/national/article_display.jsp?vnu_content_id=2076211 (185 words)

	Home
		Mars has been operating in Japan since 1976, under the name Masterfoods Japan.
		To discover what it is like to work for us, click here.
		If you would like to review current job opportunities at Masterfoods Japan, click here.
	pilot.mars.com /ContentML/JP/en/Home (159 words)

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