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Topic: Mastertronic

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	Mastertronic - Wikipedia, the free encyclopedia
		Mastertronic eventually won them over by showing that new games would regularly be produced to replace old stock and by producing games that sold well.
		Mastertronic sold all they could get that year and were then appointed as distributors in France and Germany as well, and thus was Sega Europe was born.
		Mastertronic also notably pioneered the 'colour coding' for games by having a coloured triangle on the top right hand corner of the front inlay and rectangles on the spine with the catalogue number and format, for example ZX Spectrum games were yellow, Commodore 64 were red and Amstrad were orange.
	en.wikipedia.org /wiki/Mastertronic (1732 words)

	Mastertronic History
		Mastertronic also notably pioneered the "colour coding" for games by having a coloured triangle on the top right hand corner of the front and rectangles on the inlay spine with the catalogue number and format:, Spectrum games were yellow, C64 were red and Amstrad were orange.
		Between April and June 1984 Mastertronic launched 32 titles: 13 on the C64, 7 on the Vic, 9 on the Spectrum, 2 on BBC and 1 on the Dragon.
		Mastertronic, aiming for large product runs, bought its tapes at 22 pence (some assistance was gained in the directors having part ownership of the tape duplicator).
	www.guter.org /mastertronic_history.htm (5205 words)

	Mastertronic
		At its peak in 1987 Mastertronic was the dominant computer games publisher in the UK, publishing most of the "budget market" (games retailing at £2.99 or less).
		Mastertronic was exclusive wholesaler of computer games to Woolworth's, Toys'R'Us and other leading retailers.
		Whilst in theory this is a breach of copyright, in practice not only have some of the authors publicly renounced their copyright, but nobody has any commercial interest in the titles.
	www.guter.org /mastertronic.htm (279 words)

	Mastertronic (Site not responding. Last check: 2007-10-01)
		Mastertronic sold everything they could get that year and were then appointed as distributors in France and Germany as well, and thus Sega Europe was born.
		Mastertronic's top selling game at 147000 units was Ghostbusters, but that was not an adventure.
		Mastertronic might not have been an official distributor of Infocom games, but they acted as a wholesaler of full price software to some major UK retailers like Toys'R'Us and Woolworths.
	www.if-legends.org /~adventure/Mastertronic.html (924 words)

	WORTHPLAYING - - All about games !
		Mastertronic will be re-launched by games software industry veterans Paul Patterson and Andy Payne and the company's mission will be true to the original, all be it updated to handle the demands of the modern software publishing industry.
		Mastertronic will be focusing on the re-publishing and value market and will be announcing a major ground breaking deal to the industry within the next few weeks.
		Mastertronic will be announcing their product line up for the fourth quarter well as key appointments during August.
	www.worthplaying.com /article.php?sid=12100 (593 words)

	C64hq (Site not responding. Last check: 2007-10-01)
		Mastertronic's founders gave up their other interests and committed themselves to succeeding as publishers by selling games as cheaply as possible.
		Mastertronic never employed programmers directly (unlike Virgin Games who at the time we merged had a programming staff of six).
		Between April and June 1984 Mastertronic launched 32 titles: 13 on the C64, seven on the Vic 20, nine on the Spectrum, two on BBC and one on the Dragon.
	www.c64hq.com /articles/mastertronic_history_guter.html (5049 words)

	Kikizo Games: Features: Interview: Andy Payne of Mastertronic & ELSPA
		Frank Herman, who is now the Chairman of Mastertronic, and was the Chairman of Sega Europe, sold the name to Sega in the first place - so he knew where it was, and negotiated to buy it back from Sega.
		Mastertronic Group owns Mastertronic Games and now The Producers, and the Group also launched Mad4Games, which is the mobile service, with Steve Cooke [games media guru], Fish [Mark Fisher, formerly technical director at Acclaim], and David Upchurch [veteran games journalist].
		Virgin bought Mastertronic and wanted to have that as part of their portfolio, and because Frank came with the Mastertronic name, they had good contacts with Sega, and Virgin Mastertronic became the vehicle for it.
	games.kikizo.com /features/andypayne_mastertronic_elspa_interview_p1.asp (881 words)

	The Mastertronic Group shows September wares… // GamesIndustry.biz
		The Mastertronic Group has announced four new titles for release in September across its incredibly successful PC Gamer Presents...
		Mastertronic is one of the best known electronic entertainment brands in Europe.
		The brand was subsequently relaunched as The Mastertronic Group Limited in 2003 by founder Frank Herman, together with Andy Payne and Garry Williams.
	www.gamesindustry.biz /press_release.php?aid=11107 (866 words)

	Herman's M.A.D plans for Mastertronic - News at GameSpot
		Frank Herman assumes the role of chairman at Mastertronic as the UK publisher prepares to launch its new M.A.D label.
		Mastertronic claims that a number of products and long-term deals have already been secured for the M.A.D label, but no specific titles have been confirmed at the time of writing.
		Mastertronic has announced that games in the series will sell for just 9.99 pounds ($18.33).
	www.gamespot.com /news/2004/03/31/news_6092582.html (344 words)

	Magic Knight - Wikipedia, the free encyclopedia
		Magic Knight is a computer game character created by freelance programmer David Jones in his 1985 game Finders Keepers for the Mastertronic budget label.
		The game spawned three more ambitious sequels (also starring Magic Knight) on the Mastertronic Added Dimension budget label: Spellbound (1985), Knight Tyme (1986) and Stormbringer (1987).
		The three sequels are far less action-orientated, being effectively graphic adventure games that use a basic menu system (dubbed "Windimation") to interact with characters and items instead of typed commands.
	en.wikipedia.org /wiki/Magic_Knight (765 words)

	CRASH 64 - Mastertronic
		When Mastertronic started off in 1984 they weren't the first to promote budget soft ware, CCS had already tried that, but they were certainly the first with the marketing muscle and sheer quantity to make a success of it.
		With a new programmer Mastertronic will usually ask that the copyright be sold to them forever, more established programmers may set a limit of a couple of years after which they get the copyright back.
		Mastertronic offer good opportunities to authors over US publication since they directly publish in the US, so the author gets his royalty cut direct.
	www.crashonline.org.uk /64/mtronic.htm (1947 words)

	MobyGames - Mastertronic Group Ltd.
		Mastertronic was bought up by Virgin and became Virgin Mastertronic before getting completely sucked into Virgin Interactive Entertainment, Ltd.
		Mastertronic was attractive because of its extensive connections (including directly owned distributors in several European countries as well as Mastertronic Inc in the USA) and because of our direct access to many retailers.
		We obtained the franchise for one year and sold everything we could get and were then appointed as distributors in France and Germany as well for a further year, and thus was Sega Europe born.
	www.mobygames.com /company/mastertronic-group-ltd (1216 words)

	News - Budget bargains from Mastertronic and Sold Out // PC /// Eurogamer
		Mastertronic has announced the addition of several new titles to its "PC Gamer Presents..." range of budget games.
		As you may recall, these titles all retail for £9.99 and all received 80 per cent or more in PC Gamer UK, putting them in the top tier of titles in Future's main PC magazine.
		Aaaaand not content with letting Mastertronic swipe all the headlines for its efforts, Sold Out was also in touch today with news of four more additions to its range of £4.99 budget titles, also due out in March.
	www.eurogamer.net /article.php?article_id=54804 (303 words)

	Neowin.net - Mastertronic dominates UK budget sector with Sold Out acquis
		Budget software publisher Mastertronic has announced the acquisition of rival label Sold Out, creating the largest publisher in the PC budget sector in the UK, with a move into the console market planned in the near future.
		Mastertronic currently sells PC software at a UKP 9.99 price point, using two major brands, PC Gamer Presents and MAD, and this new deal will add Sold Out's extensive UKP 4.99 range to the firm's portfolio.
		This is the second major acquisition for Mastertronic since the famous 1980s software publisher was resurrected as a value software specialist last year; it also purchased fulfilment specialists The Producers earlier this year, giving the firm a full range of manufacturing, distribution, customer relationship management and e-commerce services.
	www.neowin.net /index.php?act=view&id=26229 (752 words)

	Investor's Business Daily: Breaking News
		The Mastertronic Group, operating across Europe, sold four million value software units in their last financial year, and is the first value software publisher to commit to applying copy protection to all their titles.
		"Mastertronics decision to select Macrovision as their official content-protection partner is a valued endorsement of our SafeDiscAdvanced solution by the leading player in the European value publishing market," says Martin Brooker, Director of Sales, Macrovision EMEA.
		"Mastertronics commitment to the games industry requires us to source content protection that is transparent to the consumer yet highly effective at preventing illegal copying," adds Andy Payne, Managing Director of Mastertronic Group.
	www.investors.com /breakingnews.asp?journalid=26528048 (1041 words)

	Media Kite - Press Releases - 208190 - GamersHell.com
		Mastertronic today announced a number of key new titles for release in February 2005, giving the PC budget publisher a strong start to the year, and further consolidating its reputation for releasing the best possible games across its two labels.
		Mastertronic will seek to engender the values of its enviable heritage and become the leading value re-publisher of computer and video games working with publishers, retailers and consumers alike to continually innovate at all stages in the publishing value chain.
		The name Mastertronic all but disappeared from the industry in 1991 when it was acquired by Sega.
	www.gamershell.com /companies/media_kite/208190.html (860 words)

	PGNx Media: News: Mastertronic Group Acquires Sold Out News Article (Site not responding. Last check: 2007-10-01)
		In a move which sees the two value publishers become one, Mastertronic are confident that this will be great news for publishers and retailers alike.
		Chairman of the group, Frank Herman stated, 'more than 20 years ago, Mastertronic invented the value sector, with this acquisition of the clear market leader, it is our goal to be the sector!
		Mastertronic expects to announce entry into the console market in the near future.
	www.pgnx.net /news.php?page=full&id=7475 (271 words)

	Mastertronic Launching New PS2 Value Label » BytePress \| robot dog bitten newspaper (Site not responding. Last check: 2007-10-01)
		All products will be fully licensed and many of the key releases will be using child centric properties from the major Hollywood film studios, as well as licensed properties from more local sources.
		Our partnership with Mastertronic Games in this venture is a significant factor in the development of our organisation and we are secure in the knowledge that we are working with the leading publisher of quality value games”.
		Mastertronic have a great team and this is a great opportunity for me personally to help grow a business that can be a market leader in its field.
	www.bytepress.com /mastertronic-launch-new-ps2-value-label-29042006.html (794 words)

	Mastertronic's Colony - AtariAge Forums
		Mastertronics specialized in low cost (not necessarily bad or poor), low retail price, software.
		I've seen ST Mastertronics originals with the source code in the back side of the disk (not complete, because the front side was overwritten with the game).
		I was pleasantly surprised to hear that mastertronic are still with us today (they did the PC re release of tomb raider, angel of darkness), i beleive they are now owned by sold out sales/marketing, previously owned by virgin (mr branson's crowd) and that mastertronic were the first euro/uk importers of sega master system...
	www.atariage.com /forums/index.php?showtopic=71245 (2031 words)

	Gamasutra - Mastertronic And PC Gamer Join Forces
		Representatives from the recently reformed Mastertronic have announced a deal with the UK’s Future Publishing to launch a ‘PC Gamer Presents’ range of budget re-releases.
		The games are scheduled to retail at £9.99 ($16) and will only include titles which have scored a 80% rating or better in the magazine.
		The Mastertronic name will be familiar to millions of UK gamers as the most prominent publisher of budget titles in the 1980s.
	www.gamasutra.com /php-bin/news_index.php?story=1954 (359 words)

	GrrlGamer Lounge :: View topic - Mastertronic E3 line-up
		Mastertronic will once again be exhibiting at E3 and will be taking their place in the UK pavilion — Booth 2228, in the West Hall.
		The Mastertronic Group owns leading European value publisher Mastertronic Games which incorporates key retail brands M.A.D. (Mastertronic Added Dimension), Sold Out (the UK's largest-selling budget operation) and PC Gamer Presents (a unique quality-assured brand in association with the leading games magazine publisher Future Publishing).
		Steve Cooke and Nick Garnell of mobile channel operator Mad4Games will be demonstrating the Company's B2C technology, acclaimed as “By far the best online purchasing experience" for mobile games (Darren Parker, COO, BT agilemedia) and chosen by, amongst others, leading high-street games retailer GAME Stores Group to power their mobile offering at www.game.net/mobile.
	www.grrlgamer.com /forum/viewtopic.php?t=4420 (522 words)

	DMN Forum - View Article
		Macrovision Corporation, the world’s leading supplier of content protection and software management solutions, today announced that it has been selected by the recently expanded Mastertronic Group to be their official content protection partner.
		“Mastertronic’s decision to select Macrovision as their official content-protection partner is a valued endorsement of our SafeDisc Advanced solution by the leading player in the European value publishing market,” says Martin Brooker, Learn high-end directing technique with Hollywood Camera Work 6 DVD set');" onMouseOut="setTimeout('hideLayer()',500);" class=hotlink2>Director of Sales, Macrovision EMEA.
		“Mastertronic’s commitment to the Click for the lowest price on dmnobieblankgames');" onMouseOut="setTimeout('hideLayer()',500);" class=hotlink2>games industry requires us to source content protection that is transparent to the consumer yet highly effective at preventing illegal copying,” adds Andy Payne, Managing Learn high-end directing technique with Hollywood Camera Work 6 DVD set');" onMouseOut="setTimeout('hideLayer()',500);" class=hotlink2>Director of Mastertronic Group.
	www.dmnforums.com /cgi-bin/viewarticle.cgi?id=31350 (885 words)

	Mastertronic and Take 2 Join Forces - Softpedia
		Mastertronic are delighted to announce their new publishing partner; Take 2 Interactive.
		Mastertronic will be adding various Take 2 titles to their MAD, PC Gamer and Sold Out labels including Railroad Tycoon 3, part of a long-running hugely popular series, the legendary Civilization III Complete and the first Vietnam-set game Vietcong Purple Haze.
		Peter Ball, Sales Director, Mastertronic commented “Take 2 join a long line of publishers who have chosen to partner with Mastertronic.
	news.softpedia.com /news/Mastertronic-and-Take-2-Join-Forces-28437.shtml (375 words)

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