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	An Advertising Comparison of Maybelline and Cover Girl (Site not responding. Last check: 2007-10-21)
		Maybelline also attempted to appeal to the consumer using the "you can do it with our product" approach, but by using the word expert instead of professional when talking about creating and achieving a look.
		Maybelline even went as far as to claim to "guarantee" they can make you an expert.
		I think Maybelline's line at the bottom of their ads sum up the whole feel of 1995 with "Maybe she's born with it.
	www.uiowa.edu /~commstud/adclass/fresh_faces/Fresh_Faces.html (1738 words)

	Maybelline, Inc.
		The firm and brand name MAYBELLINE was adopted in honor of his oldest sister, Mabel, from whom he originally received the idea of producing an easy-to-use product to darken the eyelashes which could be sold commercially.
		MAYBELLINE now operates as a separate division within L'Oréal USA, Inc. Cake mascara was originally advertised and sold exclusively by mail.
		MAYBELLINE - a leading mass-market retailer with a strong heritage and bright future - is clearly one to watch.
	www.antiqnet.com /detail,maybelline,340762.html (536 words)

	Maybelline Awards Catalyst WMS Project
		Maybelline is a leading supplier of make-up to the mass-retail market place.
		Maybelline distributes finished good cosmetic and make-up products to mass retailers throughout the US from their North Little Rock facility.
		Maybelline selected Catalyst because of the depth of functionality available in the standard package of WMS Release 8 to support their operational requirements.
	www.prnewswire.com /cgi-bin/stories.pl?ACCT=104&STORY=/www/story/01-19-2000/0001118169&EDATE= (271 words)

	Maybelline Makeup Products (Site not responding. Last check: 2007-10-21)
		In 1998, Maybelline was launched in the UK with the same sassy and trendy products as in the US but with a brand new name: Maybelline New York, a name chosen to reflect the spirit of the brand's urban and trendy home town.
		The MAYBELLINE Company founded by T.L. Williams in the early 1900's remained a family owned company until 1967, when it was sold by its founder to Plough, Inc. (which became Schering-Plough Corp. in 1971).
		Maybelline NY has its finger firmly on the pulse of contemporary colour cosmetics.
	www.maybelline-products.co.uk /Maybelline_Makeup_Products.html (427 words)

	MAYBELLINE - HISTORY
		Maybelline Mascara was created by a chemist, T.L. Williams, for his sister (whose boyfriend, Chet, was in love with another woman).
		Maybelline celebrated the 1960s with its own mini-revolution - the introduction of Ultra Lash, a waterproof formula in a tube dispenser - the first mass-market automatic mascara.
		Maybe It’s Maybelline” tagline - a philosophy which expresses the belief that the natural beauty inherent in all women should be enhanced, not masked.
	www.maybelline.co.uk /about_us/l282l283.htm (355 words)

	Maybelline - Wikipedia, the free encyclopedia
		For the Chuck Berry song, see Maybelline (song).
		Maybelline is a popular makeup brand sold world-wide and owned by L'Oréal.
		It is a top seller and has been one of the top make up manufacturers for years, their slogan being Maybe She's Born With It.
	en.wikipedia.org /wiki/Maybelline (79 words)

	Drug Store News: Ads to support Maybelline's drive as color authority - Maybelline Great Finish nail polish renamed ... (Site not responding. Last check: 2007-10-21)
		Maybelline has major launches in just about every color segment coming out this year, and the company will be putting a much stronger emphasis on color promotions, the new shade collections that buyers say drive sales and create incremental impulse purchasing opportunities for color.
		To help attract more shoppers to the Maybelline wall, the company is also changing the signage on its merchandising units, making the copy shorter and simpler and using more beauty visuals to help women understand how to use the Maybelline products to achieve different looks.
		Maybelline will also be distributing new point-of-purchase color brochures that illustrate four different looks that can be fashioned using the colors in the new Maybelline spring promotion, Miami Chill.
	www.findarticles.com /p/articles/mi_m3374/is_n3_v19/ai_19104150 (776 words)

	Drug Store News: Maybelline soars to the top with new products and innovations - Brief Article (Site not responding. Last check: 2007-10-21)
		Maybelline's Full N' Soft mascara is a perfect example of the company's commitment to bringing cutting-edge technology to the market.
		Another first that attracted votes for Maybelline in the REX competition was Express Makeup 3-in-1, an extension of the already strong Express family of products.
		These three products helped Maybelline expand its sales and market share at a time when many major beauty players' volume was flat.
	www.findarticles.com /p/articles/mi_m3374/is_18_22/ai_68536296 (455 words)

	THE POST: Maybelline to air lives of five women on web
		The contest, sponsored by Maybelline, runs through tomorrow and is open to girls ages 16 to 24.
		Maybelline will edit any personal information and will not use the girls' real names or anything that could identify them.
		Maybelline begins their year in the spotlight with a paid trip for two to New York City.
	thepost.baker.ohiou.edu /archives2/100799/1001.html (592 words)

	Drug Store News: Sun care marks Maybelline's entrance in toiletries (Site not responding. Last check: 2007-10-21)
		Wendt, who noted that Maybelline also has the strategic responsibility of developing new products not just for the U.S. market, but for elsewhere in the world, revealed that currently there are 'at least two other categories' that Maybelline is looking at entering in the near future.
		In 1997, it was closer to $70 million, and, in 1998, Wendt and Patel say Maybelline will spend $80 million, with the intent of being 'the No. 1 advertiser in the color category,' as well as the brand with the highest consumer reach and the highest frequency of ad repetitions.
		Maybelline's goal, at this point, is to reach $1 billion in global sales by the year 2000.
	www.findarticles.com /p/articles/mi_m3374/is_1998_April_27/ai_50158035 (902 words)

	Compare Prices and Read Reviews on Maybelline EverFresh Makeup at Epinions.com
		Maybelline's EverFresh Makeup was one the piqued my interest as soon as I saw ads for it.
		Maybelline's EverFresh Makeup is available in 12 shades so you're likely to find one that at least somewhat matches your skin tone.
		Phooey to Maybelline for their fabulous claims which they don't even come close to living up to.
	www.epinions.com /content_80810184324 (879 words)

	L'Oréal - Maybelline New York
		Although it has a 70-year history, Maybelline New York is in the here and now, totally in tune with today's trends.
		Available today in more than 90 countries, Maybelline New York is a dynamic and exciting brand that offers a selection of nearly 200 products for women who want to look their best.
		Maybelline New York's Forever Metallics charge lips with a luminous new electrifying reflection...
	www.en.loreal.ca /_en/_ca/market/prodpub_may.aspx (542 words)

	FictionPress.Com Story : Maybelline, the favorite (Site not responding. Last check: 2007-10-21)
		Maybelline had always been the favorite; all her life she was favored over me. She even stole my first beau!
		That's all she ever did was talk she talked about her new dress, or the new hair ribbon that the merchant at the general store gave her.
		After a few glorious weeks of being the favorite, I noticed Maybelline sitting by herself, in my dark corner; 'how that darkness doesn't suit her' I said to myself, and I knew what I had to do.
	www.fictionpress.com /read.php?storyid=916783 (658 words)

	Maybelline New York - Company Profile - Computer Business Review
		Maybelline New York is a producer in the mass-market cosmetics industry.
		A Maybelline research and development team is provided by L'Oreal, the parent company.
		Maybelline New York is a producer of cosmetics.
	www.cbronline.com /companyprofile.asp?guid=88DA254D-4F46-4D4F-8BA9-070FCE49B55D (159 words)

	Maybelline Advertisements
		T.L. Williams founded The MAYBELLINE Company in 1915 and introduced MAYBELLINE Cake Mascara in 1917 as the first modern eye cosmetic to be produced for everyday use.
		MAYBELLINE eyebrow pencils came along a few years later.
		Eye shadows of various shades were added in the 1920's and have increased in popularity and general usage year after year.
	www.bwgreyscale.com /ads/maybelline.html (179 words)

	Maybelline Make-up
		Maybelline make-up offers a wide range of dazzling products to create that spectacular image.
		Maybelline make-up water shine liquid diamonds is the new high shine glossy liquid colour with molten diamond shine.
		Maybelline make-up also offers the new lash expansion mascara for thickening, lengthening and defining seriously sexy lashes.
	www.offersuk.co.uk /maybelline-make-up.html (187 words)

	maybelline : Style (Site not responding. Last check: 2007-10-21)
		Maybelline New York Great Lash Mascara - the legendary mascara beloved of make-up artists, models and A-listers everywhere — has become hotter than ever with its New Blackest Black Mascara.
		On July 1, 1990, MAYBELLINE was acquired by the investor group Wasserstein Perella and Co., and on December 11, 1992 successfully completed an initial public stock offering.
		In February, 1996, MAYBELLINE was acquired by L'Oréal USA, Inc., a leader in the mass-market color cosmetics business manufacturing and marketing eye, face, lip and nail cosmetics as well as other personal care products for sale.
	www.maybelline-products.co.uk (147 words)

	Maybelline Models Discovered to Be "Born With It" (Site not responding. Last check: 2007-10-21)
		KILLDEER, NORTH DAKOTA-After a comprehensive scientific study, researchers at East Dakota University have arrived at a definitive answer to the eternal question posed by the Maybelline cosmetic company, "Maybe she's born with it, maybe it's Maybelline": She's born with it.
		While this does not discredit the quality nor the value of Maybelline cosmetic products, it does end the mystery created by the alliterative jingle included in countless commercials featuring such ridiculously attractive models as Sarah Michelle Geller, Tyra Banks and Christie Turlington.
		Maybelline representatives have responded to the study with skepticism.
	www.umich.edu /~uac/threeweeks/storya99e.html (245 words)

	PC Helps Support, Inc. - Client Announcement - Maybelline (Site not responding. Last check: 2007-10-21)
		Founded in 1915, Maybelline introduced its first mascara just two years later and has been a household name ever since, recognized in more than 70 countries worldwide.
		This innovative business style is what led Maybelline to select PC Helps (www.pchelps.com) to provide support for its New York and Arkansas employees on Palm Pilot, Microsoft Word, PowerPoint, Excel, Project, and more.
		By calling a dedicated toll-free number, Maybelline’s PC users will receive expert-level support within two rings of the phone from a Certified Computer Consultant, who will walk the user through to a step-by-step solution, allowing them to continue on with their daily activities.
	www.pchelps.com /announcements/clients/maybelline.asp (263 words)

	Maybelline (Site not responding. Last check: 2007-10-21)
		Maybe it’s Maybelline.” heading across the top, pastel color scheme, as well as the faces walking by on the slide show and bold, simple text.
		Maybe it’s Maybelline.” automatically strikes the viewers mind as it does when seen as a commercial, sending the song echoing through their mind and refreshing them of the company’s popularity.
		I believe the purpose of this scene was to capture the attention of women who wish to be a bit daring or dangerous.
	www.public.iastate.edu /~dwhittle/Maybelline.htm (1029 words)

	Compare Prices and Read Reviews on Maybelline Great Lash Mascara at Epinions.com
		Maybelline claims that this washable mascara conditions as it thickens.
		Maybelline uses a lash-doubling formula and a lash-building brush that is supposed to make this mascara go on smoothly and easily.
		Maybelline claims that this mascara removes easily with soap and water.
	www.epinions.com /content_133020814980 (803 words)

	MAYBELLINE - MNY FACES - ZI YI ZHANG (Site not responding. Last check: 2007-10-21)
		As a stunning young international star and Maybelline spokesmodel, Ziyi is not only sexy and intriguing.
		She embodies the fine qualities that are foremost in the Maybelline mystique, unveiling a new lease of beautiful life for all women in Asia.
		Ziyi was born in Beijing, China in 1979.
	www.maybelline.com.sg /about_us/l282l291l434.htm (190 words)

	Maybelline Model Fined
		Maybelline model Erin Wasson had to pay a $25 fine recently for holding beer in the street of NYC, reports the New York Post.
		The police handed her a fine, after spotting that she had a can of beer in a brown paper bag.
		Erin is a popular model who has a contract with Maybelline and has also worked for top fashion houses such as Gucci, Valentino, Dolce and Gabbana and Donna Karan.
	www.fashiongates.com /magazine/maybelline-model-fined-11-07-05-05002.html (233 words)

	maybelline discontinued lipsticks (Site not responding. Last check: 2007-10-21)
		When you are on the lookout for better info about maybelline discontinued lipsticks, you'll find it difficult seperating value packed information from unadvised maybelline discontinued lipsticks suggestions or help so it's best to know ways of moderating the info offered to you.
		Hold in mind the help we present is only appropriate to internet info about maybelline discontinued lipsticks.
		Any reputable site providing information on maybelline discontinued lipsticks, will almost certainly provide an about webpage which will provide you with the owners details The details should divulge some indication on the owners credentials.
	www.cosmetics-perfume-skincare.com /maybelline_discontinued_lipsticks.htm (155 words)

	Maybelline Cosmetics (Site not responding. Last check: 2007-10-21)
		It is a top seller and has been one of the top make up manufacturers for years,their slogan being Maybe She's Born With It.
		Originally entitled "Ida Mae" it was rewritten at the suggestion of Leonard Chess.
		Cosmetics or makeup are substances to enhance the beauty of the human body, apart from simple cleaning.
	www.cabaret-54.com /dust34060-maybelline%20cosmetics.html (356 words)

	Kids.net.au - Encyclopedia Maybelline -
		Maybelline is a popular makeup trade mark sold world-wide.
		It is a top seller and has been one of the top make up manufacturers for years, their slogan being Maybe It's Maybelline!
		It is also the title of Chuck Berry's [Charles Edward Anderson Berry] first released single, 1955.
	www.kids.net.au /encyclopedia-wiki/ma/Maybelline (93 words)

	Maybelline - Reviews on RateItAll (Site not responding. Last check: 2007-10-21)
		Maybelline lipstick in my opinion is not worth it to buy.
		The particular lipstick by Maybelline that is great is the moisture whip series.
		For the money, the quality of Maybelline lipstick is good but I don't usually buy it because I can't try it on and see what it looks like.
	www.rateitall.com /i-11334-maybelline.aspx (395 words)

	Compare Prices and Read Reviews on Maybelline Purestay Powder and Foundation at Epinions.com (Site not responding. Last check: 2007-10-21)
		I happened to spy Maybelline Purestay in the Maybelline section and liked the price—which was identical to Cover Girl Simply Powder at this particular location.
		Maybelline Purestay does a fantastic job off keeping my nose shine-free without over drying the rest of my face.
		Maybelline Purestay is available in eight shade selections, ranging from the ultra-light colored Ivory to the very dark Tan.
	www.epinions.com /content_97454886532 (1018 words)

	WWD : MAYBELLINE PUTS CURL IN ITS LASH. @ HighBeam Research (Site not responding. Last check: 2007-10-21)
		Now Maybelline, the nation's top-selling mass market mascara company, with nearly one-third of the market, is launching Wonder Curl in November.
		Wonder Curl, with a suggested retail price of $5.75 a tube, is being backed with a $6 million advertising campaign for the fourth quarter alone, with heavy promotional support to continue through 1999, said Ketan Patel, vice president of marketing at Maybelline.
		Maybelline predicts Wonder Curl will become its second-best-selling mascara, following its Great Lash brand, the overall market leader.
	static.highbeam.com /w/wwd/september041998/maybellineputscurlinitslash/index.html (210 words)

	Boston.com / A&E / Celebrity news / 'Sex's' Davis Maybelline spokeswoman (Site not responding. Last check: 2007-10-21)
		NEW YORK -- "Sex and the City" fans who miss seeing Kristin Davis' pretty face each week won't have to wait long to see her again: She's Maybelline New York's new celebrity spokeswoman and will appear in the cosmetics brand's TV and print ads that will debut at the end of the year.
		"Kristin is the perfect personification of the Maybelline New York spirit -- fun, flirty, sophisticated and sassy," said Cheryl Vitali, senior vice president of marketing for Maybelline New York-Garnier, in a statement.
		"Maybelline is such an icon in the beauty industry.
	www.boston.com /ae/celebrity/articles/2004/07/30/sexs_davis_maybelline_spokeswoman (205 words)

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