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| | Tella: # 178, media education |
 | | Media education was regarded as a normative domain of knowledge, whose task was to give guidelines and instructions of how to deal with the information the mass media provided to the general public. |
 | | Media literacy is generally defined as the ability to read, analyse, assess and produce communication in a variety of media forms (television, print, radio, computers, etc.) Mass communication research was, on the other hand, one of the key terms used when research issues were being talked about. |
 | | Another fundamental distinction between traditional media education and the modern one is that the former leant heavily on trying to understand the messages of mass media, some of which had to be seen through various "gatekeepers", i.e., those in control of the flow of free information. |
| www.helsinki.fi /~tella/178mediaedu.html (3083 words) |
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