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Topic: Media theory

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	Media theory aspects
		When reading media criticism and trying to relate it to the net, it often seems the case that, like many political commentators, they are fighting the last war.
		Similarly, Horkheimer and Adorno's enormous rant about modern media being, first and foremost, an instrument of deception and control seems to assume that all media are mass media, e.g., one-to-many, noninteractive, broadcast-oriented, and that any media that are not are nonetheless completely co-opted by those that are.
		It's not clear whether reader-response theory [1 2 3 4 5] is a help or a hindrance to analyzing networked forms of communication.
	lcs.www.media.mit.edu /people/foner/Essays/Media-Theory-and-the-Net/media-theory.html (1319 words)

	Media and Semiotic Theory: Key Terms and Concepts
		Media is thus ideologically encoded to maximize the willing consent of the consumer and "have-nots" to "keep with the program" and perpetuate the status quo of power and wealth distribution.
		The most fundamental macro-question in communication, media theory, and cultural theory is the nature of mediation: we are always already in language, in symbolic systems, and we know our lived-in world by language, discourse, and signs, not by immediate access to "things in themselves" (Kant).
		Wittgenstein at first held a "picture theory" of logical and scientific propositions that represent, in the way that language can, a world of facts, or, in his terms, "whatever is the case," in the world.
	www.georgetown.edu /faculty/irvinem/theory/Theory-KeyTerms.html (3018 words)

	Media Theory and Criticism
		Media criticism is in an undeveloped state, today, largely because the mainstream media allows virtually no open discussion of the subject.
		In an era when the media have grown to be one of the most dominant forms of culture in North American -- so dominant, in fact, that the they can now be seen as the pinnacle of commercial culture -- an explanatory theory of the media becomes paramount.
		Yet considering the intimate relationship between culture and media and that, for many, the media have become their culture, a theory that views the media outside the context of culture will be afflicted with myopia.
	www.criticism.com /md (988 words)

	navigation
		The Keywords of Media Theory began life as an assignment in the course Theories of Media, taught by W. Mitchell at the University of Chicago.
		In methodology, the course drew from media studies, cinema and film, art history, and literature, but its goal was to establish connections between these fields that would allow for a theory-driven, comparative approach to the study of media and their history.
		In relation to our subject, media theory, it has prompted us to think about the interface as a mediating element, whether it is the tiled interface presented here for the Keywords Glossary, or the form of books themselves as in the case of our printed forbears.
	csmt.uchicago.edu /glossary2004/navigation.htm (712 words)

	navigation (Site not responding. Last check: 2007-10-29)
		The Keywords of Media Theory began life as an assignment in the course Theories of Media, taught by W. Mitchell at the University of Chicago.
		In methodology, the course drew from media studies, cinema and film, art history, and literature, but its goal was to establish connections between these fields that would allow for a theory-driven, comparative approach to the study of media and their history.
		In relation to our subject, media theory, it has prompted us to think about the interface as a mediating element, whether it is the tiled interface presented here for the Keywords Glossary, or the form of books themselves as in the case of our printed forbears.
	www.chicagoschoolmediatheory.net /glossary2004/navigation.htm (713 words)

	Marxist Media Theory
		Media organizations are seen as bounded organizational systems, enjoying an important degree of autonomy from the state, political parties and institutionalized pressure groups.
		Control of the media is said to be in the hands of an autonomous managerial elite who allow a considerable degree of flexibility to media professionals.
		Marxist theory emphasizes the importance of social class in relation to both media ownership and audience interpretation of media texts: this remains an important factor in media analysis.
	www.findthelinks.com /irfanerdogan/marxism.htm (4184 words)

	Computer Games - Violence - Media Effects Theory - M/Cyclopedia of New Media (Site not responding. Last check: 2007-10-29)
		The birth of effects theories such as that of the â€˜hypodermic needle modelâ€™ (also known as the silver bullet approach) in the 1920s and 1930s positioned the communication process as being linear and one-way directional.
		In contrast to earlier theories, the limited effects model suggested that people were not directly affected by what was contained within the media, but were actually influenced more by the actions of opinion leaders or prominent people in their society.
		Later research conducted in the 1960s and 1980s suggested that media texts were â€˜readâ€™ by viewers and were given meaning in accordance with their own background, personality and cultural context
	wiki.media-culture.org.au /index.php/Computer_Games_-_Violence_-_Media_Effects_Theory (970 words)

	COM 443: Media Theory and Social Change
		Media theory are never completely innovative and are always the products of the particular era in which they are constructed.
		Explain why new media industries are often less socially responsible as they begin to compete against established media for a place in the communications marketplace?
		It is said that Karl Marx's theories form the foundation of some of the critical theories.
	homepages.wmich.edu /~kayany/masschange/review.htm (1132 words)

	[No title]
		This paper builds on the respected and well-known theories of media richness, social presence, and social influence, extending them to the library reference center setting where communication between librarians and information seekers can be observed.
		The next section of this paper extends these theories to the reference answering function in the setting of the library as well as other settings where knowledge workers are in communication with others providing information and answers to questions.
		This paper builds on theories of media richness, social presence, and social influence, connecting them to reference interviews conducted by librarians with information seekers, sometimes taking place in the library and sometimes using new communication technologies.
	www.gslis.utexas.edu /~ssoy/newtechnologies/soypaper1.htm (2497 words)

	iMedia Connection: BT Puts Theory into Practice Online
		After dismissing the Magic Bullet concept, media theorists saw that audience members are more selective in their exposure to information and the influence it holds over them.
		The fundamental problem with this idea (in media theory as well as advertising) is that it maintains a linear, cause-and-effect pattern that fails to take into account forces such as a person's engagement with a topic over time, and where they are in the decision-making process.
		This theory is based on the idea that people are active media users who are goal-directed in their behavior and their consumption of media is particular to them as an individual.
	www.imediaconnection.com /content/9829.asp (1117 words)

	Marxist Media Theory
		Tony Bennett notes that since he represents all ideological forms as contributing to the reproduction of the existing system, Althusser comes 'dangerously close to functionalism', representing capitalist society as monolithic, and failing to allow for internal conflict (Bennett 1982: 53).
		Stuart Hall adds that in Althusser's theory it is difficult 'to discern how anything but the "dominant ideology" could ever be reproduced in discourse' (Hall 1982: 78).
		In Althusserian theory mass media texts 'interpellate the subject' whereas many current media theorists argue that the the subject projects meaning onto the media texts.
	www.aber.ac.uk /media/Documents/marxism/marxism09.html (339 words)

	Media Theory Syllabus
		Introduction of new media has spurred the development of new ways to understand the effect of those media on American life, including commerce, politics, family life, criminal justice, religion, and education.
		After reviewing the nature of theory in the first week, attention will turn to a review of theories organized more or less chronologically, not only to emphasize the evolution of theory but to connect developments in media theory to technical developments in the media.
		Students should choose one theory discussed in the first seven weeks of class and in their paper discuss whether that theory has anything valuable to offer those seeking to apply that theory to understanding the Internet.
	www.home.earthlink.net /~logesw/MediaTheorySyllabus.htm (1063 words)

	Grand Text Auto » New Media: Theory and Practice (Site not responding. Last check: 2007-10-29)
		Jay is a media non-essentialist and theoretical pluralist – he immediately distrusts arguments that start with “The essence of new media is…”.
		Theory is sometimes useful on its own, by providing explanatory force, before, after, during, and beside the creative process.
		I just don’t want a formal theory based on narratology to have to refer to these aspects, since these aspects aren’t what such a theory is dealing with.
	grandtextauto.gatech.edu /2003/07/24/new-media-theory-and-practice (1929 words)

	New MediaTheory — McLuhan meets Raymond
		I do watch mainstream media reports pretty closely, and what I have noticed is that at the same time the situation in Iraq improved, mainstream news reports seemed to dwindle in a direct relationship to the improvement.
		Vietnam ran squarely into a media environment ruled by TV and neither the government nor the military dealt effectively with it because they were still operating in the earlier era.
		McLuhan was always the key figure in my own understanding of media based as it was on the study of English literature and psychology and I have never been able to acquire much enthusiasm for the Postmodern approach to media that has become so prevalent in the academy.
	newmediatheory.net (11149 words)

	CTQ Media LLC
		CTQ Media fills this glaring void by providing invaluable forums, best practices, and access to other business professionals.
		CTQ Media properties reach the most influential readers and business professionals through its integrated online, print, events, and research channels.
		CTQ Media provides specialized content for business professionals, from managers to senior-most corporate executives.
	www.ctqmedia.com (210 words)

	MEDIA DEPENDENCY THEROY- Mass Communications Context
		This theory states that the more dependent an individual is on the media for having his or her needs fulfilled, the more important the media will be to that person.
		This theory is based on the Uses and Gratifications Theory and ties into the Agenda Setting Theory.
		If someone is so dependent on the media for information, and the media is that person’s only source for information, then it is easy to set the agenda.
	www.uky.edu /~drlane/capstone/mass/dependency.htm (548 words)

	Parlor Press: New Media Theory
		Because this new context operates through evolving arrangements, theories of new media have yet to establish a rhetorical and theoretical paradigm that fully articulates this emerging digital life.
		Such works typically bring rhetorical and critical theories to bear on media and new media in a way that elaborates a burgeoning post-disciplinary "medial turn" as one further development of the rhetorical and visual turns that have already influenced scholarly work.
		Queries should be directed to Byron Hawk, Editor, New Media Theory, George Mason University, Department of English (MSN 3E4), 4400 University Drive, Fairfax, VA 22030.
	www.parlorpress.com /newmediatheory.html (326 words)

	navigation
		The Keywords of Media Theory began life as an assignment in the course Theories of Media, taught by W. Mitchell at the University of Chicago.
		In methodology, the course drew from media studies, cinema and film, art history, and literature, but its goal was to establish connections between these fields that would allow for a theory-driven, comparative approach to the study of media and their history.
		In relation to our subject, media theory, it has prompted us to think about the interface as a mediating element, whether it is the tiled interface presented here for the Keywords Glossary, or the form of books themselves as in the case of our printed forbears.
	humanities.uchicago.edu /faculty/mitchell/glossary2004/navigation.htm (713 words)

	Media Matters - Ann Coulter's "Flatulent Raccoon Theory"
		According to right-wing pundit Ann Coulter, "flatulent raccoon theory" is as valid as Darwinian evolution.
		But evolution is a scientific theory that has the support of the National Academy of Sciences; it has no relation to beliefs that cannot be tested, thus the suggestion that "liberals think evolution disproves God" is completely illogical.
		Coulter suggests that the discredited theories of Ernst Haeckel, a 19th-century proponent of the idea that evidence in embryology, his idea that "ontogeny recapitulates phylogeny," supported the theory of evolution, are still used by evolutionists.
	mediamatters.org /items/200607070010 (8055 words)

	Community, Interactivity, Anonymity, and Media Theory
		I examine here the intersection of traditional media theory, which concerns itself mostly with "fixed" or "published" expression such as films, poetry, novels, and broadcasting sources (radio, TV, etc) with more current media, as typified by the net.
		I take multiple slices through the contents of the net and contents of media theory, from different perspectives, to try to get a handle on the problem; the resulting nonlinearity of presentation is typical of either McLuhan's writing or of Minsky's Society of Mind.
		Some of these pages make citations into the course reading; the actual contents of the reader are available only to those who know the right magic word, for reasons I went into in class; those of you who were there will know the magic word.
	foner.www.media.mit.edu /people/foner/Essays/Media-Theory-and-the-Net (299 words)

	Media Determinism and Media Theory
		Many forms of this thesis: from high theory to histories of media to Sunday Supplement articles to vernacular theory: McLuhan's liked to compare changes in media to changes in the global living environment: both require adaptation by those who would survive.
		a) the self-interested delusions of grandeur harbored by media industries(e.g.
		Paradox: McLuhan's media theory seeks to use electronic media to return original place of self-presence, identity, community—the global village, but this appears to be (in its Romantic appeal to nature) beyond mediation
	www.english.ucsb.edu /faculty/warner/courses/w00/engl30/MediaDeterm.html (851 words)

	CCTP-748-Irvine-Media Theory and Visual Culture
		Communication theory from the 1960s-80s provides some major common assumptions that are assumed or critiqued in current media and information theory.
		Media theory has been influenced by Foucault's approach to discourse and the discursive objectification of objects of knowledge and interpretation.
		One view of the transition from the modern to post-modern era is about the problem of representation, the status of images, the cultural, ideological, and technical function of media, the new role of photography and film, and the mass mediation of life in general.
	www.georgetown.edu /faculty/irvinem/CCTP748/CCTP748-syllabus.html (2486 words)

	String Theory Media
		What We Do String Theory Media develops documentary and feature content about music and music-making for traditional and new media.
		STM was honored to be asked to direct and edit the video promo piece for the upcoming duo album by Alison Krauss and Robert Plant, titled Raising Sand.
		Not only an era-defining drummer, composer and bandleader, Art Blakey was a talent scout, coach, conductor and mentor to many future masters.
	stringtheorymedia.typepad.com (976 words)

	VoS: Media Studies
		Media Ecology Association (The Media Ecology Association (MEA) is a not-for-profit organization dedicated to promoting the study, research, criticism, and application of media ecology in educational, industry, political, civic, social, cultural, and artistic contexts, and the open exchange of ideas, information, and research among the Association’s members and the larger community.)
		Media Education Foundation ("produces and distributes video documentaries to encourage critical thinking and debate about the relationship between media ownership, commercial media content, and the democratic demand for free flows of information, diverse representations of ideas and people, and informed citizen participation.")
		Media in Transition 3: Television in Transition (archive of 2003 MIT conference, including links to many of the papers given and recordings of keynotes) (Mass.
	vos.ucsb.edu /browse.asp?id=2720 (3102 words)

	Cultivation Theory
		Essentially, the theory states that heavy exposure to mass media, namely television, creates and cultivates attitudes more consistent with a media conjured version of reality than with what actual reality is. The cultivation theory asserts that heavy viewers' attitudes are cultivated primarily by what they watch on television.
		Another twist at the theory occurs when the viewers' everyday experiences parallel and are consistent with theose they view on television.
		Gerbner's theory asserts that most often, heavy viewers tend to be men and those of lower income brackets.
	www.colostate.edu /Depts/Speech/rccs/theory06.htm (1625 words)

	Image and Narrative Issue 6. Medium Theory
		Genre differs from medium in that it is a form that is purposefully chosen with its limitations in order to evoke expectations and streamline signification, and medium is a form that is chosen for its affordances (strengths) while its limitations are obstacles to be worked around.
		Finally Ryan proposes a typology of 'narrative media' in which parameters like sign type and number of channels are used to tackle the multitude of possible material forms narrative can take.
		It is an attempt to construct a medium theory that remains true to George Spencer-Brown’s logical calculus on the one hand, and that gives full “credit” to Niklas Luhmann’s considerations on the medium/form distinction on the other hand.
	www.imageandnarrative.be /mediumtheory/mediumtheory.htm (2176 words)

	The New School \| Undergraduate and Graduate Programs in Media Studies
		The New School's Media Studies master's degree is one of the few in the country that allows you to integrate coursework in media theory, media production, and media management.
		As a Media Studies student, you have access to state-of-the-art Knowledge Union facilities in video, audio, and multimedia, as well as access to our recently remodeled film production facility, not to mention all the resources of the media capital of New York City.
		The online program of study allows you to satisfy all the requirements for the MA in Media Studies anywhere you have access to the internet.
	www.mediastudies.newschool.edu (401 words)

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