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Topic: Merchandising


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In the News (Mon 18 Mar 19)

  
 Merchandising - Wikipedia, the free encyclopedia
One definition of merchandising is a marketing practice in which the brand or image from one product or service is used to sell another.
The first major example of this was the TV show "He-man and the Masters of the Universe," in the early 1980s, but this practice has been common in children's broadcasting ever since.
The most common adult-oriented merchandising, however, is that related to professional sports teams (and their players).
en.wikipedia.org /wiki/Merchandising   (663 words)

  
 SSRN-The Merchandising Right: Fragile Theory or Fait Accompli? by Stacey Dogan, Mark Lemley
Given these complexities, together with the economic interests at stake, one might expect that the law and practice of merchandising rights would be well-settled and reflect a considered balancing of the interests of trademark holders and their competitors.
Doctrinally, the most broad-reaching merchandising cases - which presumed infringement based on the public recognition of the mark as a trademark - were simply wrong in their analysis of trademark infringement and have been specifically rejected by subsequent decisions.
Philosophically, even a merchandising right that hinges on likelihood of confusion raises competition-related concerns that should affect courts' analysis of both the merits and appropriate remedies in merchandising cases.
papers.ssrn.com /sol3/papers.cfm?abstract_id=636872   (693 words)

  
 Savvy Marketing: Merchandising of Intellectual Property Rights   (Site not responding. Last check: 2007-10-17)
Merchandising of IP rights can be a flourishing business for many enterprises, either to enter new domains of use of their existing IP assets (through licensing out); or to market and/or advertise their products and services by exploiting the popularity of other’s IP (through licensing in).
Merchandising may also be an effective tool to attract sponsorship for special events, as it strengthens the association between the sponsor’s brand and the event.
Thus, for example, a fictional character used in merchandising may be barred from copyright protection when it is used as an industrial design or as a trademark, or in advertising.
www.wipo.int /sme/en/documents/merchandising.htm   (3084 words)

  
 The importance of retail merchandising by Melanie McIntosh: The Sideroad
Merchandising and display are an important part of the marketing plan, and should have a reasonable budget allocated - even for a retailer operating on a shoestring.
Merchandising is more than simply the arrangement of products on the shelf.
When you examine your merchandising, you examine what the customers' experience, from their first sight of your store front, until they leave store - hopefully with a purchase in hand.
www.sideroad.com /Retail_Services/retail_merchandising.html   (572 words)

  
 McKinsey & Company - Retail - Our Service Lines - Merchandising & Category Management
Merchandising performance is a key driver of retailing success.
In some ways, merchandising is an art: retailers use their experience and intuition to spot trends and select merchandise accordingly.
Leading retailers have shown that effective merchandising can drive dramatic top- and bottom-line improvements through increases in sales revenues, significant gains in gross margin, and hefty reductions in inventories.
www.mckinsey.com /practices/retail/servicelines/merchandising.asp   (270 words)

  
 NAHB: Merchandising
Merchandising is just one leg of the hunt, but when presented with “oomph,” it can make all the difference.
Powerful model home merchandising speaks to the heart and soul of the active adult buyer.
It’s about something we call the “emotional quotient” and the impact your product and its merchandising has on the heart and soul of your buyer.
www.nahb.org /generic.aspx?genericContentID=36754   (329 words)

  
 Gilbarco : SMART Merchandising
Gilbarco Veeder-Root introduces SMART Merchandising, a system that enables you to target customers during daily business cycles with interactive promotions on the pump.
With SMART Merchandising, you can send promotions to a single location, a specific grouping of stores, or all the stations across the chain.
SMART Merchandising provides a suite of tools gas station operators need to quickly deploy ads and coupons to a single location or an entire network of gas stations; and to capture and report critical data in real-time.
www.gilbarco.com /ind_product.cfm?ContentItemID=190   (418 words)

  
 Fashion Merchandising Training, Retail Merchandising Training
The Merchandising Management curriculum is designed to provide students with a broad knowledge of business in general, and how business principles relate to various fashion and merchandising fields.
The Fashion Merchandising concentration is designed for someone who wants to specialize in apparel and accessories, image consulting, fashion or accessories buyer or who may want to own a boutique.
The Retail Merchandising concentration is a more general business program with a focus on retail operations; general operations manager, retail property management, regional or district management or a position in a corporate headquarters.
www.iadtchicago.edu /p_merchandising.asp   (376 words)

  
 Merchandising at WSU
The merchandising option includes courses designed to allow students to develop competence in the planning, buying, and selling of merchandise in either manufacturing or retail organizations.
Merchandising is an option in the bachelor of arts in apparel, merchandising, design, and textiles.
Students in apparel, merchandising, and textiles are eligible for both corporate- and private-supported student scholarships and achievement awards offered within the program.
academics.wsu.edu /fields/study.asp?ID=MERCH   (491 words)

  
 Merchandising
Both concentrations explore principles of merchandising; theories and concepts in retailing; buying; management; and operations at the wholesale and retail level; and global economic issues.
To be admitted to the undergraduate program in merchandising, students must have a cumulative 2.5 grade point average and complete a minimum of 12 semester hours at ECU including AMID 1135 and MATH 1065.
Internship experience is invaluable, and the merchandising curriculum requires a period of on-the-job training.
www.ecu.edu /che/idmr/merch.htm   (581 words)

  
 Archway Merchandising Services - Important News
Storecast and Archway Merchandising will continue to be managed by their respective executive teams, under the leadership of Vince Willis, chief executive officer of Storecast Holdings.
“Together, Archway Merchandising and Storecast have the expertise and reach to offer current and prospective clients expanded retail solutions for all of their in-store merchandising needs on a national basis across all channels of distribution.
Archway Merchandising and its former parent company, AHL Services Inc., have entered into a joint service agreement to ensure that their joint customers continue to receive uninterrupted and exceptional service.
www.archwaymerchandising.com /news6.shtml   (632 words)

  
 NDSU: ADFHM: Retail Merchandising
Retail merchandising is such a part of everyday life people often take it for granted.
Graduates of the retail merchandising program hold positions such as buyers, store managers, visual merchandising directors, regional managers, storeowners, interior merchandising, and fashion coordinators with such companies as Eddie Bauer, Herbergers, Vanity, Dayton's, Neiman Marcus, GAP,Laurie's, The Limited Express, Sears, and J.C. Penney's, to name a few.
A merchandising advisory board composed of owners and managers of retail stores in the Fargo-Moorhead community provides the department with anumber of services.
www.ndsu.nodak.edu /adfhm/rm/index.htm   (909 words)

  
 Apparel and Textiles/Retail Merchandising Fact Sheet
Retail merchandising is such a part of everyday life people often take it for granted, but it is one of the fastest changing, most dynamic industries in the world today.
The course of study includes classes on buying and merchandising, global retailing, retail market management, merchandise promotion, financial management and control, fashion economics, human behavior related to apparel selection decisions and the analysis of textile and apparel products using textile testing equipment.
The interior merchandising focus includes courses such as history of interiors, design process and interior graphics; knowledge needed to enter retail interior careers.
www.ndsu.nodak.edu /ndsu/academic/factsheets/hde/atmerch.shtml   (874 words)

  
 TeX Merchandising Project
This was due in part to the unavailability of merchandising: Till 1998 there were no t-shirts, mugs, pencils etc. easily available; they didn't even exist (if you don't go to a TeX conference you might never see a TeX t-shirt).
Of all items sold a obulus goes to the TeX Merchandising Fund (administered by DANTE), which will be used to provide further merchandising items and to support TeX projects.
The user groups are welcome to participate (and maybe needed to finance and distribute the merchandise), but the idea of TeX merchandising should not be associated with one user group.
www.tm.oneiros.de   (325 words)

  
 Fashion Merchandising Training
The Fashion Merchandising concentration is designed for students wanting to specialize in apparel and accessories, image consulting and more.
The Bachelor of Arts Degree in Merchandising Management is designed to provide students with the technical and business knowledge needed in the retail management field.
Students are also given the opportunity to improve their understanding of and ability to make use of critical analysis and aesthetic principles, and their foundational knowledge can be further enhanced with a full complement of General Education classes.
www.iadtchicago.edu /p_fashionmerch.asp   (371 words)

  
 VISUAL MERCHANDISING – FSHN 1342
Visual Merchandising by  Open Campus (PRN) is offered to those students who are looking for an innovative,  independent method to complete a course but at the same time cannot attend a class on a regular basis.
Learn basic visual merchandising concepts and theory essential in the effective presentation of a store image, its merchandise, and displays.
Explore the use of color, color psychology, and texture in visual presentations, various light sources, and the effective use of light in visual merchandising.
www.austincc.edu /janf/fshn1342.htm   (3371 words)

  
 BS in Fashion Merchandising
You'll work hard in our programs and you'll be working shoulder to shoulder with the faculty that have years of proven experience in the fashion industry.
A co-op program of work-study is available to Fashion Merchandising students, and Study-Abroad affiliations are maintained with the London College of Fashion, The University of Florence, Italy and several Australian Universities.
Fashion Merchandising and Retailing is also available to B.A. and B.S. majors as a minor course of study.
www.bridgeport.edu /pages/2987.asp   (625 words)

  
 Merchandising - Wikipedia, la enciclopedia libre
El merchandising es la parte del marketing que tiene por objeto aumentar la rentabilidad en el punto de venta.
Otra acepción del merchandising es la de objetos promocionales.
Con el fin de promocionar el lanzamiento de un producto o de un evento cultural (película, simposio, feria, etc.) los fabricantes o productores ponen a la venta pequeños objetos relacionados con el mismo: muñecos, camisetas, llaveros, juguetes, etc. Esta técnica tiene especial gancho con el público infantil y juvenil.
es.wikipedia.org /wiki/Merchandising   (560 words)

  
 Merchandising Inventives - Your P.O.P. product and solution provider since 1946!
Since 1946, Merchandising Inventives, Inc. has grown to become a leading supplier of P.O.P. merchandising systems and accessories to retailers, brand marketers, ad agencies, display companies and printers.
With over 50 years in the P.O.P. industry, Merchandising Inventives can offer you our quality products, superior customer service, design, and on-time delivery.
The information contained in this site is copyrighted and may not be distributed, modified, reproduced in whole or in part without the prior written permission of Merchandising Inventives, Inc. The images from this site may not be reproduced in any form without the prior advanced written consent of Merchandising Inventives, Inc.
www.merchinv.com   (289 words)

  
 Interior Design, Merchandising, and Textiles   (Site not responding. Last check: 2007-10-17)
Internships are a required component of the program and often lead to permanent professional placement.
Faculty encourage student participation in industry sponsored research projects related to merchandising and product analysis.
Call the Merchandising program at (859) 257-4917 or the Student Services Office at (859) 257-2855.
www.uky.edu /HES/mat/merchandising.htm   (82 words)

  
 Visual Merchandising Displays for all your retail needs are on sale at Displays2go!
To see more of our visual merchandising displays or for our complete product line click here.
These visual merchandising displays are great for retail establishments and trade shows.
These visual merchandising displays allow you to show off a lot of your products in a single location.
www.displays2go.com /visual_merchandising.htm   (644 words)

  
 Merchandising Mania
Whether it was Davy Crockett's coonskin hats or Robin Hood's bow and arrow, by and large the toys were usually (a) already available under another name and the packaging was altered to take advantage of the TV connection, and (b) cheap.
A typical sixties TV production organisation's reaction to merchandising can be seen in the case of the BBC's Dr Who, in the 1960s.
Who was one of the pioneer programmes of character merchandising.
www.suite101.com /article.cfm/broadcasting/38097/1   (436 words)

  
 Volition® Merchandising and Demo Companies   (Site not responding. Last check: 2007-10-17)
Accent Merchandising International (AMI) · Merchandisers are cross trained in Fixture Installation and Store Merchandising for new or existing stores.
Cheney Retail Services · Full-range of merchandising activities, including store inline and department setups and resets, display installation/setup, and POP and IRC placement.
Merchandising Corporation of America (MCA) · Various in-store retail merchandising services.
www.volition.com /merchandise.html   (1350 words)

  
 Fashion and Merchandising and Home Furnishing Merchandising   (Site not responding. Last check: 2007-10-17)
Students selecting a specialty area in Fashion Merchandising will develop skills and expertise to pursue careers in the textile, manufacturing, wholesale and retail industries.
Students selecting a specialty area in Home Furnishings Merchandising will provide services and expertise for all facets of housing and home furnishings.
This includes the selection of housing, space planning and room arrangement, selection of appropriate colors and textiles, residential kitchen planning, marketing aspect as related to any area in residential planning, and entrepreneurship.
www.uc.memphis.edu /fashion.htm   (439 words)

  
 Merchandising Careers
Our curriculum is specific to the field of merchandising and requires a minor in business administration so that graduates are prepared to work in almost any aspect of merchandising.
There are many more careers in merchandising, and as the industry continues to grow globally, new opportunities develop with every company, all over the world.
In merchandising courses you will learn that the way products are marketed is crucial to sales success.
www.ecu.edu /che/idmr/merchcareer.htm   (484 words)

  
 Mosaic | Merchandising - Merchandising In Store Display Planogram Compliance
We’ve taken the old notion of merchandising, with its quaint connotations of stocking and straightening and dusting, and created something new.
Mosaic merchandising specialists work not just with your product but also with the retail sales person, the supervisor, the whole store.
We provide street-level insights that bring you close to your consumers and help you understand their needs and motivations.
www.mosaic.com /merchandising.html   (151 words)

  
 Visual Merchandising   (Site not responding. Last check: 2007-10-17)
There also is the opportunity to visit showrooms where suppliers will be showcasing their latest merchandising and design products, all based in Manhattan, New York City.
This book offers the reader a Do it yourself approach to visual merchandising, containing basic merchandising principles and practices that can be picked up and implemented in any retail setting.
This book is a VM beginner's guide predominantly written for small business retailers, visual merchandising students and anyone else who has a keen interest in visual merchandising.
www.ausvm.com /news.php   (366 words)

  
 Miller Merchandising Textile and Product Consulting   (Site not responding. Last check: 2007-10-17)
Miller Merchandising is a consulting firm specializing in the design, sourcing, development, marketing, merchandising and analysis of home and interior fashion products and fabrics and materials.
Karin Miller has been designing and developing products and the programs that support them for companies that target upscale, middle and mass market customers for 20 years and has held senior management positions with several successful companies.
Contact Miller Merchandising to discuss your product development, marketing or design project.
www.karinmiller.com   (110 words)

  
 Sales and Merchandising - Weber State University   (Site not responding. Last check: 2007-10-17)
Outstanding faculty specializing in the area of Fashion Merchandising.
As a sales and merchandising graduate, you will qualify for a variety of positions in business and industry -- particularly in selling at all levels of distribution and for supervisory positions in retailing.
You will learn about all aspects of sales and merchandising, including basic and advanced selling techniques, customer service, retail merchandising, visual merchandising, fashion merchandising, buying methods, and advertising.
weber.edu /coast/salesmerchandising.html   (214 words)

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