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| | Wired News: Former McAfee CEO Takes on P2P |
 | | In November, a startup called Mercora plans to launch a service that will attempt to answer that question. |
 | | Challenging popular wisdom, Mercora Chief Executive Srivats Sampath, former CEO of McAfee.com, is betting that users will jump at the opportunity to trade news, song clips and information about each other's buying and listening habits -- while paying for copyright material. |
 | | Mercora, a derivation of a Latin word meaning "to trade," is designing a site that will allow users to voluntarily open up their hard drives to millions of users. |
| www.wired.com /news/digiwood/0,1412,60660,00.html (794 words) |
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