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| | Metaxa |
 | | METAXA is the fulfilling experience of savoring time with others, as epitomised in Greek life. |
 | | Metaxa, a high-quality Greek cognac, with distinct product attributes (smell, taste etc)was interested in creating a common positioning across diverse markets (Greece, Romania, Czech Republic, Russia, Poland, Germany, Hungary) and developing the executional prerequisites for consistent communication. |
 | | Metaxa was relaunched in key markets with a TV commercial and on-trade promotional activities resulting in a sales growth of 30%. |
| www.added-value.com /AV/WORKWEVEDONE/Metaxa/tabid/88/Default.aspx (125 words) |
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