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Topic: Michelob

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	McQuade Distributing Co., Inc. \|\| Anheuser-Busch Beers
		Michelob - Super-premium Michelob was developed in 1896 as a "draught beer for connoisseurs." Michelob is brewed with a superior ingredient blend for fuller body with a clean finish, using all imported hops and a high percentage of
		Michelob Ultra - Michelob ULTRA is a smooth, refreshing lager with 95 caleries, 4.2 percent alcohol by volume and 2.6 grams of carbohydrates per 12-oz.
		Michelob ULTRA is brewed using the finest pale two-row and Munich six-row barley, select grains, all-imported hops and a pure cultured yeast strain.
	www.mcquades.com /html/anbusch.html (1300 words)

	Compare Prices and Read Reviews on Michelob Light at Epinions.com (Site not responding. Last check: 2007-10-16)
		Michelob Light is an acceptable light beer; better than most other light beers, but not as good as the regular variety.
		Michelob Light was introduced to the public in 1978 and it’s often promoted as a “premium” light beer, just like the other Michelob products.
		Michelob Light is a social beer, and most people who consume it do so in a social setting, without any food.
	www.epinions.com /content_42125856388 (791 words)

	Michelob ULTRA
		Michelob ULTRA is a smooth, light lager that delivers premium flavor and only 2.6 grams of carbohydrates and 95 calories.
		Michelob ULTRA's outstanding test market results have led Anheuser-Busch to expand it further.
		Michelob ULTRA has achieved an impressive market share.
	www.ntcsites.com /southwest/budweiserswb (170 words)

	The Wire: Michelob Light Open At Kingsmill Announces Dates, Purse For 2003
		In addition to the Michelob Championship and the Michelob Light Open, highlights from the brands' golf programs include supporting a majority of PGA TOUR, SENIOR PGA TOUR and LPGA Tour events through sponsorships and hospitality, and serving as "official sponsor" of the World Golf Championships and "founding sponsor" of the PGA TOUR's official website, www.pgatour.com.
		Michelob Light serves as the "official beer sponsor," and O'Doul's serves as the "official non-alcohol brew," of the LPGA Tour, PGA TOUR and SENIOR PGA TOUR.
		Michelob, Michelob Light and O'Doul's are brewed by Anheuser-Busch, Inc., the world's largest brewer.
	www.golftransactions.com /tournaments/micheloblight041002.html (456 words)

	The Observer - Michelob Ultra deemed the ultimate beverage for CWRU athletes, replaces PowerAde as official sport drink ...
		Michelob Ultra uses only the finest pale two-row and Munich six-row barley and all imported hops.
		Michelob Ultra spokespeople say to consume at least three to four servings before competition and one or two per hour after that.
		Michelob is also developing new technology to further the science of athlete performance.
	www.cwru.edu /orgs/observer/apr03/sports/Spor06.html (654 words)

	PGATOUR.COM - The Official Michelob Championship at Kingsmill Site (Site not responding. Last check: 2007-10-16)
		The 2001 Michelob Championship at Kingsmill has raised funds for 36 Virginia civic and charitable organizations as well as the PGA TOUR Disaster Relief Fund, aiding victims of the September 11 tragedy.
		The Michelob Championship at Kingsmill, member of the PGA TOUR Fall Finish presented by PricewaterhouseCoopers, is sponsored by Anheuser-Busch, Inc., the world's largest brewer.
		The 2002 Michelob Championship is scheduled for Sept. 30-Oct. 6.
	www.pgatour.com /tournaments/r031/news.html (569 words)

	USATODAY.com - Makeover planned on Michelob image (Site not responding. Last check: 2007-10-16)
		Anheuser-Busch is working to position Michelob brand as a brew that 21- to 27-year-old drinkers may choose.
		But the Michelob brand has lost more than half its market share in the last two decades, dropping to a 2.4% slice in 2001 from a 5.8% share in its peak year of 1981, says Eric Shepard, executive editor of Beer Marketer's Insights.
		Michelob and Michelob Light are losing the tear-shape bottle, first introduced in 1961, for a sloped-shoulder, long-neck bottle that young hipsters won't be embarrassed to hold.
	www.usatoday.com /money/advertising/2002-08-28-michelob_x.htm (512 words)

	Lowcarb Beer -- Michelob Ultra / Miller Lite : Low-Carb Products : Active Low-Carber Forums
		Michelob Ultra has 96 calories--about average for a light beer--but only 2.9 grams of carbohydrates per 12-ounce serving, roughly half of what normal light beers carry.
		Michelob Ultra is also coming out at a time of new product activity in the light beer category.
		Michelob Ultra is being test-marketed in Denver; Tucson, Ariz.; and Fort Myers, Fla. It has 2.9 grams of carbohydrates in a 12-ounce bottle, compared with 11.7 grams for regular Michelob beer.
	forum.lowcarber.org /t48190.html (5205 words)

	Brian's Belly - The Beer Belly: Michelob Ultra
		The marketing campaign for Michelob Ultra is aimed at fit, in-shape, athletic-type 20-somethings of both sexes (or all three sexes if you count the homo-sexes).
		Michelob, along with several other of "my father's beers" have never struck a chord with me (none of the Michelob beers did well in our Winter Sampler review) and the Ultra is no exception.
		Michelob Ultra has 96 calories, is 4.1 percent alcohol by volume and has a scant 2.9 grams of carbohydrates per 12-oz.
	www.briansbelly.com /beerbelly/michelobultra.shtml (1202 words)

	Rocky Mountain Beer Notes \| Michelob Specialty Beer Line Now Totals Six Brews
		Anheuser-Busch celebrates the first anniversary of the Michelob Specialty Ales & Lagers by introducing a new member to the family - Michelob Black & Tan.
		The Michelob Specialty Ales & Lagers debuted on February 17, 1997, and after just one year on the market, the brands have become the second best-selling micro/specialty brand family in the nation.
		Michelob Black & Tan combines a full-bodied, robust porter (dark ale) with a lighter-bodied, crisp lager, resulting in a unique, well-balanced beer.
	www.beernotes.com /rockymtn/articles/000297.html (237 words)

	Live from Pilot Pen: Michelob and VERB Mobilize
		Presenting tournament sponsor Michelob ULTRA is making the rounds with its beer truck.
		Michelob ULTRA's team is also handing out literature with fitness facts and a chart that compares the calories and carbs of its drink to other beers and alcoholic beverages.
		The VERB Anytour hit the tennis tournament, called Pilot Pen Tennis presented by Michelob ULTRA, a U.S. Open Series Event, Sunday with a message that kids can turn any object into something that can be used for an impromptu physical activity.
	promomagazine.com /news/breakingnews/pilot_pen_deals/index.html (334 words)

	Michelob Ultra Golf Tour (Site not responding. Last check: 2007-10-16)
		TAMPA (October 4, 2004) – The 2004 Michelob ULTRA Golf Tour Championship Week, consisting of the Sir Elford Cup team event and the stroke play National Championship, came to a close this past Sunday in Palm Springs, CA.
		Taylor was randomly chosen for a spot to represent the Michelob ULTRA Golf Tour in the PGA TOUR’s Tour Championship Pro-Am in November at East Lake Golf Club in Atlanta.
		The Michelob ULTRA Golf Tour, headquartered in Tampa, FL, is a nationwide tour for amateur golfers with nearly 4,000 members competing in over 400 events in 50 cities each year.
	www.ultragolftour.com /tournews (821 words)

	Post-Crescent - Michelob Ultra (Site not responding. Last check: 2007-10-16)
		Michelob Ultra smells exactly like an expulsion of intestinal gas.
		Anheuser-Busch is attempting to cash in on the low-carbohydrate diet fad with its introduction of Michelob Ultra, a beer with 96 calories and 2.9 grams of carbohydrates.
		Miller Lite was previously the lowest carbohydrate beer, weighing in at 3.2 grams, while Bud Light has 6.6 grams and your average American lager has somewhere about 12 grams.
	www.wisinfo.com /postcrescent/news/beerman/beer_7920909.shtml (288 words)

	Anheuser-Busch to Launch Michelob Ultra Nationwide \| Beer News - Beer Advocate
		Michelob Ultra is a smooth, refreshing lager with 96 calories, 4.1 percent alcohol by volume and 2.9 grams of carbohydrates per 12-oz.
		Michelob Ultra is available in six-pack and 12-pack "sloped shoulder" bottles and is supported by radio, outdoor, print and point-of-sale advertising.
		The Michelob family of beers is brewed by Anheuser-Busch, Inc., the world's largest brewer.
	beeradvocate.com /news/pr_arch_read/205 (306 words)

	Opinionated Beer Page - Michelob Ultra
		If I was at a party, and Budweiser or Michelob Ultra was on ice, I'd probably head for the Ultra.
		I'm convinced that this is low-carb because they pour out 2/3 of a regular Michelob and replace it with water.
		Of course, once could argue that with Michelob Ultra, you don't have that problem (dinking beer, that is).
	www.tobp.com /review/beer.asp?t=557 (306 words)

	USA Rugby - Press Release - USA Rugby (Site not responding. Last check: 2007-10-16)
		In addition, Michelob will sponsor the USA Rugby National Championships, USA Rugby’s national team, the Eagles, and serve as presenting sponsor of the Michelob Rugby Super League.
		As part of the Rugby Super League sponsorship, Michelob will also have logo rights to all 16 local teams, serve as the “official beer sponsor” and receive on-site signage.
		Michelob is brewed with all-imported hops by Anheuser-Busch, Inc., the world’s largest brewer.
	www.usarugby.org /cgi-bin/02/press/display.pl?releaseId=602 (278 words)

	Anheuser-Busch Rolls Out Michelob ULTRA Nationwide
		Michelob ULTRA is a smooth, refreshing lager with 95 calories, 4.2 percent alcohol by volume and 2.6 grams of carbohydrates per 12-oz.
		Michelob ULTRA is available in six-pack and 12-pack "sloped shoulder" bottles, six-pack 10-oz.
		Michelob ULTRA will be brewed at Anheuser-Busch breweries in Houston, Ft. Collins, Colo. and Cartersville, Ga.
	www.industrypages.com /artman/publish/Industry_News_1756.stm (360 words)

	American Darters Assn. [ADA] : Michelob Amerbock Sponsors ADA & APA
		As part of the sponsorships, Michelob AmberBock will gain exposure through 200,000 members of the APA and 8,500 members of the ADA, and will have signage in a combined 9,600 retail accounts nationwide.
		Michelob AmberBock is an American-style bock beer brewed using a high percentage of imported hops and two-row barley malt for a rich, smooth taste that’s full-bodied but finishes cleanly.
		In addition to Michelob AmberBock (introduced in 1995), the Michelob Specialty Ales and Lagers include Michelob Hefeweizen (introduced in 1995), Michelob Honey Lager (introduced in 1997), Michelob Black and Tan (introduced in 1998), Michelob Marzen (seasonal, introduced in 2001) and Michelob Seasonal All-Malt (seasonal, introduced in 2002).
	www.bullseyenews.com /ada2302-01.html (528 words)

	Michelob ULTRA Golf Tour of Atlanta (Site not responding. Last check: 2007-10-16)
		Players are placed in a flight based on a verifiable USGA handicap index and compete for prizes and the chance at qualifying for the Atlanta Tour Championship and the National Tour Championship.
		Michelob ULTRA, the official beer of the PGA Tour, is now the proud sponsor of the nation's largest amateur golf tour.
		Formerly known as the American Amateur Golf Tour, the Michelob ULTRA Golf Tour offers great competition and prizes, and allows players to maintain their amateur status.
	www.atlantaamateurgolf.com (495 words)

	Michelob ULTRA Golf Tour of Birmingham FAQ (Site not responding. Last check: 2007-10-16)
		We expect the Michelob ULTRA Golf Tour to be considered the top Amateur circuit in Birmingham and the country.
		This will help those that may be traveling or have to miss a tournament for one reason or another to make up their tournament and not lose points.
		A player can continue to play in Michelob ULTRA Golf Tour tournaments to keep their game sharp for the post season and they can also win prizes and skins, they just cannot earn any more order of merit points.
	www.alabamagolftour.com /faq/faq.htm (956 words)

	Live from Pilot Pen: Michelob Cross Promotes Local Venues
		The beer, both the presenting sponsor of the tennis tournament and the official beer of the PGA, put together a ticket package and a sweepstakes to draw sports fans to both events to protect its investments.
		Anyone purchasing tickets to the finals of both tournaments was automatically entered for a chance to win the Michelob ULTRA Sports Experience: an afternoon of tennis on the Stadium Court at the Connecticut Tennis Center and a round of golf at the TPC at River Highlands in Cromwell.
		The contest was promoted with P-O-P at more than 400 package and grocery stores that sell Michelob ULTRA in Connecticut, Massachusetts and Rhode Island.
	promomagazine.com /news/breakingnews/pilot_pen_michelob (306 words)

	Michelob Light Amateur Golf Tour Announces New Markets for 2003
		Launched in 2002, the Michelob Light Amateur Golf Tour is a league for amateur golfers, operated by Elite Golf Events of Sarasota, Fla. As one of the largest amateur golfing tours in Florida, it provides amateurs a series of professionally organized tournaments at exclusive local courses.
		The Michelob Light Amateur Golf Tour is open to men and women age 21 and older who have a USGA handicap index of 20 or better, and the field for each tournament is flighted to ensure fair competition.
		Michelob Light also serves as "official beer" of the PGA TOUR, Champions Tour and LPGA Tour.
	www.industrypages.com /artman/publish/Industry_News_2300.stm (603 words)

	NASCAR.com - Cure Your Gift Searching Woes With the Michelob Sampler Collection and Budweiser Clydesdale Holiday Steins ...
		This season, the 2004 Michelob Sampler Collection and Budweiser's 25th Anniversary Clydesdale Holiday and Signature Edition Steins are available, so put your list away and get into the holiday spirit.
		The 18-pack features three super-premium beers that are exclusive to this collection including the rich, malty and full-bodied Michelob Marzen, the Bohemian-style golden Michelob Seasonal All Malt Lager and the robust, hop- spiced Michelob Pale Ale.
		The company also is one of the largest theme park operators in the United States, is a major manufacturer of aluminum cans and is the world's largest recycler of aluminum beverage containers.
	www.nascar.com /2004/news/business/press/12/08/3394733 (427 words)

	Michelob Ultra Golf Tour powered by GolfAction.com - The National Golf Tour For The Rest Of Us! (Site not responding. Last check: 2007-10-16)
		Michelob Ultra, the official beer of the PGA Tour is excited about being associated with the largest amateur golf tour in the United States.
		This relationship further solidifies Michelob Ultra as the official beer of golf.
		Michelob Ultra is the New Sponsor of the American Amateur Golf Tour
	www.golfaction.com /aagt_pr_mugt.asp?ID=&source=aagt (285 words)

	A-B Adds TBWA\C\D for Michelob, Bud Select (Site not responding. Last check: 2007-10-16)
		CHICAGO Anheuser-Busch has enlisted Omnicom's TBWA\Chiat\Day to work on its Michelob and Michelob Light brands, in addition to the launch of Budweiser Select, the brewery confirmed.
		Spending on Michelob and Michelob Light has lagged in the past year as A-B has focused on low-carb Michelob Ultra and Michelob Amber Bock, which are handled by DDB.
		Of the $65 million spent through September on its combined Michelob brands, only $5 million backed Michelob and Michelob Light, per Nielsen Monitor-Plus.
	www.adweek.com /aw/icopyright_display.jsp?vnu_content_id=1000709571 (238 words)

	Anheuser-Busch Companies, Inc. (Site not responding. Last check: 2007-10-16)
		Michelob AmberBock - An American-style bock beer with a rich, malty and smooth taste that is hearty and full-bodied, yet finishes cleanly.
		Michelob Golden Draft - Introduced in 1991 and distributed in select U.S. markets.
		Michelob Golden Draft Light - Also made its debut in 1991 and was
	www.anheuser-busch.com /overview/abi.html (1100 words)

	FabulousFoods.com Reviews Michelob Ultra Low Carb Beer
		Well, the day is here with new Michelob Ultra.
		So even thought the beer is very light (can you say featherweight?), the flavor is reminiscent of the real thing.
		In comparision, we like Michelob Ultra far better than any of the alcohol free beers we've tried (although to be fair, Michelob Ultra is not alcohol free).
	www.fabulousfoods.com /school/reviews/Food/michultra.html (331 words)

	Michelob ID check
		Michelob is brewed to be responsibly enjoyed by adults.
		To view this site, you must have the Macromedia Flash Player version 6 or higher.
		Michelob® Amber Bock™ Dark Lager (Ale in TX) and Michelob® ULTRA™ Light Beer, St. Louis, MO
	www.michelob.com /id_michelob.html (50 words)

	Welcome to the Michelob Ultra Golf Tour - Kansas City
		Players are placed in a flight based on handicap or scoring average, and compete for prizes and the chance at qualifying for local, regional and national championships.
		Kansas City boasts one of the largest memberships in the country, and looks to continue our growth and success.
		This event will be a 2-person event, to include a silent auction to benefit The Stroke Association.
	www.aptkansascity.com (204 words)

	Michelob Light Ski Cans 1996 (Site not responding. Last check: 2007-10-16)
		MICHELOB LIGHT SKI COPPER MOUNTAIN, CO, ANDY'S ENCORE
		MICHELOB LIGHT SKI JACKSON HOLE, WY, THE HOBACKS
		MICHELOB LIGHT SKI WINTER PARK,CO, MARY JANE TRAIL
	www.angelfire.com /wi/beercans/michltski96a.html (33 words)

	Michelob ULTRA Golf Tour of Arizona (Site not responding. Last check: 2007-10-16)
		We are part of the largest, fastest growing and BEST amateur golf tours in the country.
		Join today to play on a REAL amateur golf tour, where you can test your skills in local events and Regional Majors while attempting to qualify for the National Championship Tournament.
		As you can see, the Michelob ULTRA Golf Tour of Arizona offers many benefits over our competitors.
	www.ultragolftouraz.com (725 words)

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