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| | VARs Get Marketing Boost from Big Brother (Site not responding. Last check: 2007-10-21) |
 | | After several years away from the U.S. market, the company sought to return this year and had to rebuild its market presence from scratch, said Mike Scunziano, the company's vice president of North American alliances. |
 | | Scunziano initiated a marketing and advertising campaign that he hoped to string along on $40,000 in quarter-page ads in a handful of trade magazines, but through an alliance with IBM's PartnerWorld, he was able to turn a piecemeal operation into a powerful, targeted campaign. |
 | | HP offers its program as a sales incentive, said Glenn Rossman, a company spokesperson, providing partners funding credits to use toward the marketing campaigns based on their sales of HP hardware and service. |
| www.channelinsider.com /article2/0,1895,1854696,00.asp (1009 words) |
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