| | Miller Redrafts Marketing |
 | | Miller Brewing Co. restructured its sales and marketing division in July and abruptly replaced its ad agencies two weeks later in an effort to regain momentum lost over the last two years. |
| | Miller's internal staff shuffle was the first major change under president John Bowlin, who took the helm in May with senior vp-marketing Bob Mikulay and senior vp-sales and distribution Jim Mortensen, a team credited with aligning branding with sales at parent Philip Morris. |
| | Miller reassigned brands, realigned marketing functions, and formed a market research and analysis group under the direction of corporate veteran Stuart Fuller, who spent 15 years handling brand management and market research at Philip Morris. |
| promomagazine.com /mag/marketing_miller_redrafts_marketing/index.html (923 words) |
