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Topic: Mind share


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In the News (Fri 22 Jun 18)

  
  Mind share - Wikipedia, the free encyclopedia
Mind share can be established to a greater or lesser degree depending on market segment.
At the extreme, mind share is the status a brand can achieve when it is applied to a whole category of products.
A legal risk of having dominant mind share is that the name can become so widely accepted that it becomes a generic term, and loses trademark protection (referred to as a genericized trademark).
en.wikipedia.org /wiki/Mind_share   (386 words)

  
 Mind share - TheBestLinks.com - Aspirin, Advertising, Brand, Coca-Cola, ...   (Site not responding. Last check: 2007-10-08)
At the extreme, mind share is the status a brand can achieve when it co-exists with deeper, more empirical categories of objects.
But, because it has gained significant mind share amongst consumers, it is frequently used as a term to identify any tissue, even if it is from an opposing brand.
Mind share can be established to a greater or lesser degree depending on product and market.
www.thebestlinks.com /Mind_share.html   (361 words)

  
 Purify Our Mind
Mind produces all kinds of thoughts, mind is the origin of events of The Good thoughts and The Bad thoughts.
For those who desire wealth and honor greatly, their mind are clouded by material desires, the covetous thoughts will lead them to fame and wealth, and they will be in the bondage of reputation and wealth forever.
Before we talk about this subject, maybe we should understand some evil ingredients in our mind, according to the experienced people's idea "Greedy for everything, Angry for everything, and Do not understand the real truth are the most popular evil ingredients in our mind".
www.purifymind.com   (2044 words)

  
 Division of Research Working Paper Abstract
These principles are today unknown to managers because they are ensconced in what I call the mind share model of branding.
Mind share abstracts from culture and history, leading to brands that have little relevance in the culture.
I use a case study of Snapples' rise to iconic stature in the early Nineties to demonstrate the fundamental culture share principles that are required to build icons.
www.hbs.edu /research/facpubs/workingpapers/abstracts/0203/03-200.html   (146 words)

  
 Mind Share Research to Beat the Competition
Mind share precedes market share because customers need to know that your product exists before they will buy it.
Moreover, tracking mind share shows a company how the company, product, service, or personality is perceived compared to its competitors.
Mind Share studies are most efficient when preceded by branding research to determine important attributes.
www.steinermarketing.com /mind_share.htm   (151 words)

  
 IDC: IT mind share confused | CNET News.com
Although Microsoft's mind share remains dominant at 24.2 percent, the percentage of corporate computing executives unsure about which vendor to rely on grew from 39.1 percent last year to 45.8 percent this year.
Meanwhile, IBM's mind share blossomed from 3.1 percent a year ago to 9.9 percent today, in part because it's marketing the "e-business" concept across its offerings.
Buyers' uncertainty about Netscape's long-term viability has cost that company dearly, as its mind share slipped from 9.6 percent in 1997 to 2.7 percent in the latest results, according to Gens.
news.com.com /2100-1001-210108.html?legacy=cnet&st.ne.fd.mdh   (750 words)

  
 Wired 11.06: Mind Share
We've lived so long under the notion of the Web as a space of connected documents, it seems almost unthinkable that it could be organized any other way.
Your mind becomes a part of the space as well.
The Web remains a space of functionally infinite data, but that space is increasingly mapped by human minds, linked in ways we're only beginning to imagine.
www.wired.com /wired/archive/11.06/blog_spc.html   (594 words)

  
 Where Have all the Gophers Gone? Why the Web beat Gopher in the Battle for Protocol Mind Share   (Site not responding. Last check: 2007-10-08)
In contrast to market share, which measures how many people are buying a firm's products or services, mind share represents how strong a presence those products or services have in the minds of consumers.
Mind share moved from Gopher to the Web, leaving only a handful of developers at the University of Minnesota and a few other places to tweak Gopher to meet a rapidly increasing demand and level of expectations.
I have found the concept of mind share to be a useful way of presenting the influences involved without the need to commit to a specific causal chain of events.
www-personal.si.umich.edu /~calz/gopherpaper.htm   (7619 words)

  
 The Jakarta Post - The Journal of Indonesia Today
If someone were to ask you what was the first thing that came to mind when posed the question, "what is the best cola beverage in the world?" more often than not the answer would be Coca-Cola.
It also proves, once too often, that brands penetrate the mind in ways that are as abstract as they are memorable.
Mind-share, arguably more important than market share, can be achieved through a consistently singular, holistic and continuous brand communications approach that is specifically aimed at consumers.
www.thejakartapost.com /yesterdaydetail.asp?fileid=20030826.P02   (852 words)

  
 The Mind Share is Busy - Metamend Article
It's only natural that the war captures our attention and why it takes a pretty good degree of our available brain power or mind share on a regular basis.
There is only so much mind share to go around.
I'm sorry, the mind share is presently busy, please try again later.
www.metamend.com /article-mind-share.html   (608 words)

  
 Understanding Radio - Using radio for dominant share of mind   (Site not responding. Last check: 2007-10-08)
Historically agencies have measured a campaign’s relative performance by calculating its "share of voice" - that is, what proportion of advertising in the sector was accounted for by their campaign.
There is a widely held belief in media circles that, to achieve a high share of mind, it is more valuable to dominate one or two key media rather than spread messages more thinly over several.
Good examples of brands which have used radio to secure a disproportionately high share of mind - the Carphone Warehouse, Diet Coke, Coldseal, PC World (see the Radio Advertising Case Study Database for details).
www.rab.co.uk /html/pages/understanding_radio/c8.htm   (367 words)

  
 Branding for Share of Mind
The company's position, of which the brand name is one part, is an important aspect of gaining the lion's share of the consumer's collective mind.
Aside from sensationalist tactics, innovative distribution channels also are a means of placing yourself at the top of consumers' minds.
Teaming Up Keeping in mind that the whole is often greater than the sum of its parts can be an advantage when approaching the share-of-mind issue.
wirelessreview.com /mag/wireless_branding_share_mind/index.html   (2239 words)

  
 [No title]   (Site not responding. Last check: 2007-10-08)
In this part of the Web site we invite teachers and others who are using the Habits of Mind to share their lesson designs.
We invite you to give a brief description of your lesson, including the selection of content, the thinking processes students will employ, and the Habit(s) of Mind they will practice, as well as any materials that will be needed.
If you would like to share a Habits of Mind lesson on this Web site, please send your contribution along with your name, address and contact information to Lisa Joseph at ccclj@aol.com.
www.habits-of-mind.net /lessons.htm   (168 words)

  
 Innovation Weblog - Mayomi.net - A new online mind mapping tool   (Site not responding. Last check: 2007-10-08)
The idea was born earlier this year in March, when I was trying to do a mind map for a Flash project.
I didn't have any mind mapping software at that point, so I got the idea to write a mind mapping program in Flash.
In the process of sharing them, users are also contributing to a growing web of word associations — very interesting.
www.innovationtools.com /Weblog/innovationblog-detail.asp?ArticleID=318   (468 words)

  
 Innovation Weblog - How to share mind maps   (Site not responding. Last check: 2007-10-08)
Nick Dufill has just added a marvelous post about the do's and don'ts of sharing mind maps to his Beyond Crayons Weblog.
In it, he explains how mind maps tend to be viewed by one's superiors and co-workers -- rightly or wrongly -- as a very personal expression of the nuances of a project, which others may find confusing or downright incomprehensible.
As a result, smart people in many organizations, who are utilizing mind maps to significantly enhance their personal effectiveness, are finding it hard to share their creations with others.
www.innovationtools.com /weblog/innovationblog-detail.asp?ArticleID=647   (322 words)

  
 Nuro Marketing - MIND-SHARE MARKETING   (Site not responding. Last check: 2007-10-08)
An open mind will eventually close on something - and in today's attention economy, that's a battle you can't afford to lose.
Nuro exists to open the mind of your target market so it can 'close' on your offering.
If your mind's open to that, we're open to hearing from you.
www.nuromarketing.com.au /form.asp   (85 words)

  
 neilvandyke.org - MindShare
MindShare is a new way of sharing knowledge within an organization or community of interest.
MindShare uses each person's personal information-organizing scheme as a basis for navigating and presenting new information, and it leverages each person's everyday Web information-finding and -organizing activities for the benefit of the whole.
If two agents — be they human or software — are to communicate and share knowledge effectively with each other, they must have a common conceptual model of the domain of their discourse, and common terms for concepts in that model.
www.neilvandyke.org /mindshare   (665 words)

  
 ITworld.com - Don't Lose Your Mind Share
Graham has spent the past year putting together hK.net, a secure extranet that enables employees to share knowledge with their counterparts all over the world.
They've established several motivational mechanisms -- rewarding managers for their units' sharing behaviors, trying to confer reputational benefits and giving away the cutely named "beenz" for knowledge accesses.
Though this reputational motivation is largely theoretical at this point, H&K is institutionalizing it by making knowledge sharing a part of performance reviews this fall.
www.itworld.com /App/236/CIO100100_mindshare_content   (2370 words)

  
 AskOxford: mind   (Site not responding. Last check: 2007-10-08)
be in (or of) two minds be unable to decide between alternatives.
be of one mind share the same opinion.
mind one’s Ps & Qs be careful to be polite and avoid giving offence.
www.askoxford.com /concise_oed/mind?view=uk   (225 words)

  
 Winning Mind Share : FUJITSU Malaysia
Fujitsu Malaysia aims to win mind share first in the printer and scanner business before winning market share.
While the enterprise scanner market is a steadily growing one, the case is not the same in the mature market of printers – namely the dot matrix printer segment.
The answer is gaining market share through winning some mind share, says Desmond Chan Tong Yap, President and CEO of Fujitsu (Malaysia) Sdn Bhd.
www.fujitsu.com /my/news/articles/200503-01.html   (187 words)

  
 BEA WebLogic Server Ranked Top in Market and Mind Share for J2EE Application Server Offerings by End-User Survey
According to the survey results, BEA WebLogic Server(TM) is the leading J2EE application server on the market today, with the highest installed base in both the development and production phases of enterprise application implementation, and the highest developer mind share.
In the study, BEA WebLogic Server is ranked top in the J2EE application server market in both mind share and market share.
BEA WebLogic Server leads IBM WebSphere by 13 percent in the mind share of respondents with hands on experience, by 9 percent in the market share for those in development, and by 10 percent in the market share for those in production.
www.prnewswire.com /cgi-bin/stories.pl?ACCT=104&STORY=/www/story/09-09-2004/0002246913&EDATE=   (500 words)

  
 Re: [Boston.pm] mind share
He made it clear that the previous developers had already made great progress in PHP and they had no reason or desire (understandable to a point) to change technologies since what they had so far worked well.
I certainly wouldn't mind this as a discussion topic for part of the meeting.
Re: [Boston.pm] mind share Grant M. Re: [Boston.pm] mind share David Cantrell
www.mail-archive.com /boston-pm@mail.pm.org/msg02403.html   (355 words)

  
 Modern Brewery Age: NBWA to present "share of mind" panel at Sept. convention
Modern Brewery Age: NBWA to present "share of mind" panel at Sept. convention
The National Beer Wholesalers Association reports that it will present a panel discussion titled, "Share of Mind," featuring beer, wine, distilled spirits and market experts at the upcoming NBWA convention.
"What are the factors competing for beer's historical share of mind?" he asks.
www.findarticles.com /p/articles/mi_m3469/is_35_55/ai_n6203004   (327 words)

  
 yvibe - online study group - share your mind   (Site not responding. Last check: 2007-10-08)
Here we provide a quick and easy way for people to come together and share their knowledge.
Using Yvibe's Question/Answer point system people are able to get answers to their questions much faster then traditional message boards, chat programs, or search engines.
Asking questions in a precise and honest manner while sharing their areas of knowledge in return is the common rule that lets everyone benefit.
www.yvibe.com   (117 words)

  
 DVA buys Mind Share, changes name - 2003-11-19   (Site not responding. Last check: 2007-10-08)
The acquisition, finalized in October, gives DVA Marketing access to Mind Share clients such as American Century Cos.
Mind Share owner and operator Chris Watkins now is a DVA employee.
Watkins, who previously worked as a communications specialist for Sprint North Supply, formed Mind Share as a management and communications consulting firm in 2000.
www.bizjournals.com /kansascity/stories/2003/11/17/daily26.html   (572 words)

  
 Internet Telephony Mind Share   (Site not responding. Last check: 2007-10-08)
Maybe it was because it was a bright, earlymorning, before the show floor opened to the general public, and they hadn't hadtheir coffee yet.
OK, I'm not complaining, mind you, because I really wanted toknow about their interoperability demos (or lack thereof), and wanted the scoop,plain and simple.
Marc Robins is vice president ofpublications, associate group publisher, and group editorial director.
www.tmcnet.com /scripts/print-page.aspx?PagePrint=http://www.tmcnet.com/it/1200/1200ms.htm   (769 words)

  
 idDream.com   (Site not responding. Last check: 2007-10-08)
Share our - MIND, speak our - MIND
First thing we gon’ do is make up our - MIND
And even if they did, it wouldn’t be new to they mind
www.iddream.com /index.php/weblog/the_mind   (508 words)

  
 Hands On Bay Area   (Site not responding. Last check: 2007-10-08)
SHARE YOUR MIND at the Hamilton Family Center
SHARE YOUR MIND at the Hamilton Transitional Center
SHARE YOUR MIND at Henry Robinson Multi-Service Center
www.communityimpact.org /projects/viewProject.php?_clearFlag=course,specialevent&PHPSESSID=5f305fc11631aae6061b554308a6621c   (530 words)

  
 Tech companies race for `mind share' - 1998-05-18 - Silicon Valley/San Jose Business Journal
Advanced Micro Devices Inc., Hewlett-Packard Co., Microsoft Corp., Netscape Communications Corp. and Vantive Corp. are stepping up their involvement in the fast-growing sport of auto racing in an effort to broaden brand equity and compete for "mind share."
This year, for the first time, AMD is sponsoring an Indy racing team.
He cited a study by Providence, R.I.-based Performance Research that showed 72 percent of Nascar fans buy with sponsors in mind.
www.bizjournals.com /sanjose/stories/1998/05/18/story5.html?t=printable   (1060 words)

  
 Mind Share Systems - US SPARC reseller - profile SPARC Product Directory
Mind Share Systems - US SPARC reseller - profile SPARC Product Directory
Mind Share Systems has been successfully designing and implementing cutting edge IT solutions for large companies including Oracle Financials, High Availability, Security designs, and Disaster Recovery planning and implementation since 1997.
Mind Share Systems, a privately held Atlanta-based company, is a Value Added Reseller of most major brands of hardware and software.
www.sparcproductdirectory.com /mindsharesys.html   (135 words)

  
 Security Software Gets Mind Share, but Not Sales
The only area of security software that may have really benefited, however, is intrusion detection, because of increased worries about a cyberterrorist threat, he said.
That's an area dominated by Internet Security Systems, whose shares are up about 43% from their post-Sept. 11 low.
Rather than a heightened awareness of security triggered by a tragedy like Sept. 11, Symantec needs an improvement in the economy and IT spending in order to gain a larger share of the enterprise market.
www.thestreet.com /_tscs/tech/ronnaabramson/10041089.html   (1238 words)

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