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Topic: Mobile phone content advertising

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	Mobile phone content advertising - Wikipedia, the free encyclopedia
		Advertising in newspapers and magazines has also become popular.
		On June 19, 2003, NASCAR prohibited advertising by any new mobile phone companies who were not in the sport at the time; mobile phone companies who were involved could stay with their current teams, but once they break from their current teams, they could not advertise in NASCAR's premier series.
		The first easily-customisable aspect of the mobile phone were the operator logos – small, monochrome images that show the logo of the mobile network operator (such as Vodafone) by default.
	en.wikipedia.org /wiki/Mobile_phone_content_advertising (615 words)

	Operator logo - Wikipedia, the free encyclopedia
		An operator logo is a logo which appears on the status screen of a mobile phone.
		Later phones have provided the facility to have animated screen savers, or colour logos.
		Several mobile phone companies provide services on their websites where users can design their own logos, and there is also software available which can be used to create them.
	en.wikipedia.org /wiki/Operator_logo (175 words)

	Adverblog: Mobile advertising Archives
		Mobile marketing could be phenomenally important, when you look at the penetration of handsets and the passion the audience has for mobile.
		Mobile video advertising clearly opens interesting opportunities for viral videos delivered mobile phones, althought pricing and/or the business model still remain a big question to be answered.
		Branded content, should be free, but when it comes to mobile phones, free is a word that almost doesn't exist, especially with carriers always wanting to share revenues.
	www.adverblog.com /archives/cat_mobile_advertising.htm (1122 words)

	Guardian Unlimited Technology \| Technology \| The mobile phone revolution
		Camera phones are displacing digital cameras for most uses, as the Pope's funeral confirmed, and will soon push conventional cameras to the sidelines for all but special occasions.
		Advertisers are salivating at the prospect of a switch in advertising from (declining) television to mobile phones used interactively with TV programmes.
		Phones are becoming casinos, radios, and even tracking devices, as well as having video-conferencing facilities, as manufacturers exploit the potential of the most versatile consumer device ever invented.
	technology.guardian.co.uk /online/story/0,3605,1458566,00.html (530 words)

	Mobile marketing/ SMS marketing \| Mobile content and mobile marketing news
		Mobile marketing, sometimes referred to as "mobile phone content advertising," is the promotion of mobile content (MoCo) usually through SMS (short message service - or "texting").
		Mobile marketing has recently taken off - 2005 was an incredible year of growth for mobile marketing, both in terms of industry and association growth.
		Cell phone texting and other mobile entertainment is a means of marketing to the under-20 consumer, a notoriously difficult segment to influence through traditional advertising.
	www.fiercemobilecontent.com /sms (449 words)

	You Make The Call: Free on the Web, Or Paid On The Mobile? at MobHappy
		But getting mobile advertising to the point where it could render the financial aspect of carrier deals pointless would certainly be a big help.
		While you may be far away from monetizing the mobile experience, the overall service or brand becomes more attractive and therefore can significantly increase the PC traffic (with it’s traditional ad revenue), which in turn may be able to pay for the mobile offering.
		Check out www.vcellvibes.com (still under construction) a mobile social network with myspace integration, cross carrier compatability, and a mobile advertisement channel smoothly integrated, and most importantly FREE to the end user with a low switching cost.
	mobhappy.com /blog1/2006/03/15/you-make-the-call-free-on-the-web-or-paid-on-the-mobile (2170 words)

	Mobile Phone Interstitial Advertising \| Mophap \| Market Opportunity (Site not responding. Last check: 2007-10-19)
		The latest ITU report stated that nearly one quarter of the world's population uses mobile phones, that is 1.5 billion people creating a 1.1 trillion dollar market segment.
		Since 2000 the number of mobile phone subscribers has doubled around the world which means that 25% of the world's population has a cell phone.
		In being able to now sell advertising on the mobile web, this should be the driver that inspires content providers and network operators to enhance the usability of the mobile web.
	www.mophap.com /market.html (380 words)

	Adverblog: Mobile content Archives
		As you know, content is expensive to produce and, when it comes to mobile phones, it also gets expensive to deliver.
		The mobile phone initially serves as a "private line" for girls 16-17 then evolves to an "always with me connected buddy" during college years, gradually becoming more functional and ultimately beginning to serve as a "command central" for working moms and women pursuing careers.
		MTV has partnered with Warner Music to allow mobile subscribers in most European countries to download or stream to their phones a unique short-form mobile package of WMG and other world-renowned artists appearing at the awards.
	www.adverblog.com /archives/cat_mobile_content.htm (1394 words)

	Genuine VC: Mobile Phone Advertising
		On the other hand, consumers are conscious of and willing to pay for their phones’ service and the content that goes with it.
		The hurdle promote on a mobile phone seems like a high one which deserves careful attention of those who are pursuing these avenues.
		On one hand we have the Opera's and the Skweezer's trying to fit the web on the phone while on the other hand are the wireless carriers that are limiting your access to some 20 odd content offerings.
	www.genuinevc.com /archives/2005/08/mobile_phone_ad.htm (651 words)

	Mobile Marketing Services \| MMS and SMS Marketing - Juice Wireless
		Juice Wireless is focused on creating and delivering the most innovative, consumer-friendly, useful and profitable mobile data services to market either as revenue generating consumer products or highly effective marketing services on behalf of the world's largest media companies and consumer brands.
		For brands and media companies, Juice Wireless’ innovative mobile applications represent a new way to touch the consumer, directly and personally, at or near the point of purchase.
		For consumers, Juice Wireless’ user-friendly, practical mobile applications are the best and most useful mobile data services on the market.
	www.juicewireless.com (98 words)

	Third Screen Media : The Mobile Media Network
		MADXPublisher is the world’s first comprehensive, Web-based mobile advertising solution and a key component of Third Screen Media’s MADX product suite that links advertisers, publishers, and mobile phone carriers together to increase the efficiency of the buying and selling of mobile advertising.
		The mobile press has run hot and cold in regards to mobile advertising.
		After a year of testing in 2005, brands are starting to commit serious money and creative energy to the platform this year, and they are likely to make mobile a line item in their budgets next year, he says.
	www.thirdscreenmedia.com (465 words)

	Mobile phone news :: Nokia's new media device opens up prospect of interactive visual radio
		The media device is also the first mobile phone that has the technical wherewithal to enable viewing of digital TV transmissions, when it is hooked up with the Nokia Streamer, a mobile IP Datacast receiver using the DVB-H standard.
		To the citizens of the mobile media world interactivity is practically a mantra or a creed.
		In many of the newest mobile phones, even at entry-level, there is a built-in FM radio receiver.
	www.phonecontent.com /bm/news/nokia/7700-1.shtml (1630 words)

	CableWorld
		The mobile content landscape today is fairly fragmented, with at least five major carriers pursuing different strategies and hundreds of handset devices in the marketplace, Jha says.
		As the market grows, the revenue opportunity for content providers will be good, Patel says, "given that their costs are low." That means any added revenue "is just cream on top for them." They're not going to give away their content for free, he adds.
		Mobile content is hot--so hot that ESPN is launching its own branded wireless service next year (enabled by Sprint).
	www.cableworld.com /cgi/cw/show_mag.cgi?pub=cw&mon=050205&file=500channelson.htm (2048 words)

	MocoNews.net
		Analysys has estimated that total mobile services revenue in Europe will grow at a compound average growth rate of 6.2%, from 138.4 billion euros in 2005 to 198.4 billion euros in 2011, largely due to the take-up of rich media services.
		Neopets is having another crack at mobile, releasing a game which allows people to look after their Neopets on their mobile phone.
		The content is user-generated and free, which may perhaps be a drawcard for people looking to personalize their phones on a budget.
	www.moconews.net (5219 words)

	Technology News: Wireless : Cell Phones Emerge as New Advertising Medium
		The group supporting cell phone advertising seemed open to letting advertisers subsidize the cost of premium services, such as directory assistance, ringtones and messaging.
		"Cell phone screen size is certainly not optimal but it does provide companies with room to advertise their wares," said David Chamberlain, senior analyst at market research firm In-Stat.
		The high response rate coupled with the significant research required because cell phone advertising is so new has resulted in expensive rates, at least initially.
	www.technewsworld.com /story/46630.html (1092 words)

	Guardian Unlimited \| Special reports \| Special report: mobile phones
		June 26, leader: Last week a new mobile phone service was inaugurated in a village in Gashora, Rwanda, giving villagers, hitherto deprived of a fixed link, the opportunity to look for jobs or find out what prices crops are fetching in distant markets without having to go there.
		With Britain stuffed full of more mobile phones than people, connected members of the public are developing an increasing number of ways to fret about their handsets.
		A study from mobile phone company Motorola identified several profiles of mobile users and classified them as types of birds.
	www.guardian.co.uk /mobile (1124 words)

	Mobile Advertising 2.0
		Mobile devices -- mobile phones and PDAs -- are one of the last great frontiers.
		According to an In-Stat report, roughly 20 percent of mobile users surveyed said they'd be receptive to some form of advertising on their mobile devices.
		It's launched TiVoToGo, a service that allows subscribers to move TV content to their PCs or their mobile devices, such as iPods and Sony PSPs.
	www.clickz.com /experts/brand/cmo/article.php/3590541 (927 words)

	RussellBeattie.com - Mobile Advertising
		If you consider that Nokia's talking about 1 billion more mobile users on top of the current 1 billion users, we're going to see hundreds of millions of users online wirelessly in the next few years.
		The fact is that I first thought about mobile advertising in terms of interupting the user and taking over their display for a minute - almost like pop-ups, but actually are just interstitials that go away after a few seconds, like Salon's annoying ads.
		On a mobile phone with a shaky connection (even with the best of current networks) a small text link above or below your mobile content might actually be the best route.
	www.russellbeattie.com /notebook/1004009.html (583 words)

	Heavy.com Launches Mobile Content Division
		Heavy.com has set its sights on the mobile phone market, launching a new mobile division to beef up its content distribution and advertising capabilities.
		Much of the content is irreverent, aimed to be distributed virally by an audience that skews toward young males.
		Many of Heavy.com's existing advertisers have expressed a desire to extend their ads to a mobile medium, he added.
	www.clickz.com /news/article.php/3575486 (469 words)

	Speed dial for content: Mobile-phone technology aims to provide instant access to location-based services and ...
		The idea is to offer content related to your immediate environment, whether you’re browsing in your favorite store, taking a self-guided tour of a historic site, or standing before a poster advertising a concert you’d like to attend.
		And, because such phones are quickly becoming ubiquitous, they make more sense for ubiquitous computing — that is, computing wherever you happen to be.
		When users point the camera phone at a visual symbol — that is, the bar code — the software immediately shows it has recognized the code with pop-up text describing what the code links to.
	www.hp.com /hpinfo/newsroom/feature_stories/2006/06phone.html (1160 words)

	Podcasting \| AME Info (Site not responding. Last check: 2007-10-19)
		Using a portable player, such as the iPod or a cell phone, podcasts are instantly available and can be listened to progressively while tending to other matters, therefore educating a busy listener at no time expense.
		However, podcasting allows individuals to easily transmit content worldwide without the need for expensive equipment or licenses, and is frequently used together with an online interactive bulletin board or blog.
		Podcasting differs from autocasting in terms of content; podcasts are generally voice broadcasts while autocasting is a speech-synthesized version of regular text blogs.
	www.ameinfo.com /podcasting (910 words)

	Kip offers multimedia advertising on mobile phone
		Kip Content Development is Europe's first company that offers MMS advertising on a European base.
		Now it is possible to send a multimedia message to a mobile device by means of Kip's application.
		Such an advertisement comprises a movie, text and a sound clip.
	www.kip.info /read/multimedia_advertising (77 words)

	Mobile Marketing: 2006-01-15 (Site not responding. Last check: 2007-10-19)
		Mobile phone marketing is here, and not as bad as you might think.
		Advertisers are continually seeking alternative and more effective means to reach and connect directly with their target audiences.
		Mobile media and mobile marketing is not about re-purposing existing content or ads for a mobile device.
	www.websitepromotion.ws /mobile-marketing/2006_01_15_archive.html (4005 words)

	One Guy Has An ESPN Phone (And It Doesn't Even Work) - Deadspin (Site not responding. Last check: 2007-10-19)
		We don’t mean to pile on — really — but Friday, we asked our vast network of Deadspin readers to let us know if they, or anyone they knew even, owned one of the much-hyped ESPN Mobile phones.
		The thing about cell phone services is this: when people are going to carry one thing around with them wherever they go, it has to be able to do EVERYTHING, not one thing very well.
		As the niche phone it is...it certainly works for me. I find myself in the same position that they dude in the commercial is in...staring at his phone.
	www.deadspin.com /sports/espn/one-guy-has-an-espn-phone-and-it-doesnt-even-work-157169.php (1079 words)

	MIT Advertising Lab: future of advertising and advertising technology: Disney, WB Develop Mobile Content for Toddlers (Site not responding. Last check: 2007-10-19)
		The future of advertising technology, future of advertising, technology and advertising future, advertising, ads, adverlab, adverblog, billboards, signage.
		This blog by advertising lab is about advertising, advertising and branding, commercials, branding, marketing, ads, branding.
		Bridging the gap between geekdom and advertising since 2004.
	adverlab.blogspot.com /2005/04/disney-wb-develop-mobile-content-for.html (166 words)

	Free phone tunes - Mobile Phones - "mobile phones" - Motorola - Find, Compare, and (Site not responding. Last check: 2007-10-19)
		Pix n' Tunes is the perfect tool to transfer ring tones, wallpapers, and pictures to your cell phone FREE via the data cable.
		Still, a Softbank-Apple phone would have to be easier to use than what's already being Sign Up to receive a free weekly e-mail newsletter on the latest
		Ring-o-phone - tunes and graphics from $0.59 each; Free Ringtones - from were the first mobile phone web site in the UK and have grown to be Number One.
	free-phone.bigindexes.com /pbgid/free-phone-free-phone-tunes.htm (523 words)

	free ringtones for and phone mobile ringtone the tones ring your download site polyphonic sprint nokia music cell ... (Site not responding. Last check: 2007-10-19)
		The best ringtones and operator logos, and now you can send them to your mobile phone pletely free of charge, as long as you are in the UK.
		This site will be a popular resource for cell phone users who are looking for ring tones of songs performed by their favorite artists, free of charge.
		All the content can be used by webmasters free of charge for their websites,...
	new-ringtones.info /free/of/charge/ringtones (2626 words)

	Digital Music News
		Mobile phones capable of receiving the Digital Audio Broadcast signal are also planned for market-entry sometime later in the year, highlighting the increasing level of convergence between mobile phones and portable MP3 players.
		And on the mobile end, Epic is now launching a street-level texting campaign that will allow fans to hear the new single, grab ringtones, and stay up-to-date with text-based messages.
		Streamed content would subsequently be stored in a telematics unit, designed to interface with the satellite transmission system.
	www.digitalmusicnews.com (4231 words)

	Content Providers (Site not responding. Last check: 2007-10-19)
		Since caution- is the word when it comes to employing content providers or copy writers for your site or productions.
		In the web it would be good to know about web content providers.
		News recently told us that mobile phone content providers service can become the central part for your company nowadays.
	contentproviders.org /.../mobile-phone-content-providers-service.html (150 words)

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