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| | Advertising Age - CELLPHONE ADVERTISING OFF TO SLOW START (Site not responding. Last check: 2007-11-03) |
 | | Despite marketers' obvious interest in mobile ad options, and a host of smaller players in the space making bold pronouncements for the future of cellphone marketing, the advertisers are nowhere in sight. |
 | | Nevertheless, a survey by Airwide Solutions, a mobile software company, suggests that there's a huge appetite among marketers to get connected to cellphones, given their very personal nature. |
 | | The survey, published Feb. 27, claims that 89% of major brands are planning to market via mobile phones by 2008, and more than half of brands plan to spend between 5% and 25% of their marketing budget in the medium in the next five years. |
| www.adage.com /news.cms?newsId=48174 (658 words) |
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