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| | BT Corporate: Food For Thought |
 | | The smell you should be sniffing for is the unmistakable fruity stench of molasses, and when it gets unbearable, you'll know that you have reached your destination: Mohan Nagar, the G'bad-suburb that hosts a throng of breweries and liquor-making units belonging to Mohan Meakin Limited (MML). |
 | | But Vinay Mohan, a director on the board of MML and the family's man in charge of the foods business, is confident that things will look up once the company broadens its product portfolio (right now the company's offerings comprise all of two variants, plain Cornflakes, and wheat porridge, and six SKUs). |
 | | Vinay Mohan plans to do that, and more: his branding strategy for Mohan includes the use of a brand-character, much like Kellogg's Tony the Tiger and Toucan Sam. |
| www.india-today.com /btoday/20010321/cf9.html (521 words) |
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