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| | Direct Mail & The Internet: Then & Now (Site not responding. Last check: 2007-11-04) |
 | | Ward had noted that farmers, during the 1800s, more often than not, bought on credit, and some didn't even pay (Hoge, 1988). |
 | | Ward understood how the railroads worked and that they could provide an efficient, low-cost means of distribution goods to large numbers, over wide spaces. |
 | | The way Ward saw it, mail order could sell the goods, and the railways near which the farmers lived, could deliver those goods to the farmers (Hoge, 1988). |
| ciadvertising.org /SA/fall_02/adv391k/balongnecker/DM/ward.html (492 words) |
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