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	NationMaster - Encyclopedia: MooLatte
		MooLatte is a new (introduced in July, 2004) blended coffee drink from Dairy Queen.
		The drink's name has been criticized because of its resemblance to the racial term 'mulatto', which refers to a person who is half-white and half-fl and is sometimes used as a pejorative.
		She forcefully refuses and in a state of panic invoked by the horror she might lose her delicious new drink, she runs away, still blindfolded, and crashes into a door falling to the floor.
	www.nationmaster.com /encyclopedia/MooLatte (259 words)

	Snark Hunting \| Moove on: the MooLatte naming flap
		A friend recently alerted Chatterbox that Dairy Queen is marketing a new frozen drink called the MooLatte.
		What he meant was that “MooLatte” sounds a lot like “mulatto,”; which is a word, not in much use nowadays, that describes a person whose father is white and mother is fl or (less common in bygone days) the other way around.
		Of course MooLatte is not just an entirely made-up word: (at least subconsciously) it is a direct play-on-words.
	www.snarkhunting.com /2004/07/moolatte-product-name-context (737 words)

	The New
		She takes a sip from unmarked cup number one then a sip from the labeled Dairy Queen cup, then saying, “MMM, this one is fantastic (sluurrrrrrp).” The researchers conclude that she chose “the new DQ MooLatte” and attempt to take the cup away from her saying that the test is over.
		She forcefully refuses and in a state of panic invoked by the horror she might lose her delicious new drink, she runs away, still blindfolded, and crashes into a door falling to the floor.
		The scene is then cut away to a new montage of three tasty looking MooLatte’s as a voice over talks about the new MooLatte and its three delicious flavors.
	astro.temple.edu /~tua03704/paperpage2.htm (371 words)

	MooLatte - Wikipedia, the free encyclopedia
		Caramel MooLatte- A MooLatte introduced in May 2005.
		Hazelnut MooLatte- A MooLatte introduced in Spring 2006.
		Mint Mocha MooLatte (II)- MooLatte to be introduced in November 2006.
	en.wikipedia.org /wiki/MooLatte (516 words)

	IceCreamZone.com - The Daily Scoop
		The new Caramel MooLatte is blended with sweet caramel, Columbian coffee and ice, and crowned with whipped topping.
		Since the MooLatte beverage line debuted on the menu last June, sales have exceeded all expectations as the drink has quickly become a favorite among loyal DQ(R) customers.
		In addition to MooLatte news, Dairy Queen also is celebrating a milestone this year with its most iconic brand, the Blizzard(R).
	www.icecreamzone.com /dailyscoop.asp?ArticleID=1242&NAV=2 (348 words)

	crispy waffle
		An African-American woman is crying at a picnic table, with a Moolatte in front of her.
		As he's comforting her, the boyfriend is trying to sip the drink's straw, obviously distracted by the deliciousness of the Moolatte.
		It's a given that the name Moolatte is suspect (especially since it blends brown coffee with white ice cream!), but to feature an African-American couple in the ad is so beyond clueless.
	www.crispywaffle.com /2005_06_01_archive.html (1102 words)

	Go&do.net --Dairy Queen introduces MooLatte made with soft serve 06/10/04
		The MooLatt will be served in a 16-ounce size and sell for an average retail price of $2.99.
		MooLatt samples will be available at Dairy Queen and DQ Grill & Chill locations from Sunday through Saturday, June 19, and at Dairy Queen Treat Center locations in malls every weekend in June.
		With MooLatt, the company is joining the multi-billion dollar coffee club.
	www.goanddo.net /stories/061004/din_0610040002.shtml (466 words)

	eG Forums -> The Tragic MooLatte
		I had my first Moolatte a couple of weeks ago at a DQ in New Jersey and thought it was quite good.
		It wasn't until last week, still unaware of any controversy, that a couple of us were reliving the glory of the Moolatte and it dawned on us: the thing is just about halfway between cream and brown in color and it sounds really close to mulatto any way you pronounce it.
		Had Moolatte been the name of a tuna sandwich that just happens to sound a little bit like the term mulatto, then opposing the use of that term would be an example of political correctness.
	forums.egullet.com /index.php?showtopic=47040 (2049 words)

	International Dairy Queen, Inc. :: Mega Moo Hits Dairy Queen(R) (Site not responding. Last check: )
		The new Caramel MooLatte is blended with sweet caramel, Columbian coffee and ice, and crowned with whipped topping.
		Since the MooLatte beverage line debuted on the menu last June, sales have exceeded all expectations as the drink has quickly become a favorite among loyal DQ(R) customers.
		In addition to MooLatte news, Dairy Queen also is celebrating a milestone this year with its most iconic brand, the Blizzard(R).
	sev.prnewswire.com /restaurants/20050222/FLTU01822022005-1.html (457 words)

	Fafblog! the whole worlds only source for Fafblog.
		Yknow a couple months or so ago DairyQueen's new coffee-esque dessert beverage drink "The MooLatte" was greeted by scorn an anger an such from various people who condemned it as racist an insensitive.
		What the MooLatte™ deslivers is the unique giant sloshin-together of ice cream an stuff that is sorta-like-ice-cream-but-possibly-not ice cream in one cool-whippy package.
		Fafblog is proud to give the the MooLatte™ two racially delicious thumbs up, an looks forward to the day when all ethnically-dubious desserts are judged by the tastiness of their character an not by the way they seem to judge the color of people's skin.
	fafblog.blogspot.com /2004/08/fafblog-reviews-dairyqueen-moolatte.html (337 words)

	Vancouver Marketing Consultant Blog by Andrea Coutu
		Dairy Queen's latest creation, the Moolatte, is creating a stir.
		Now, I must admit that, upon first hearing "Moolatte", my in-brain Napster engine turned on a Dean Martin rendition..."Moolatte, whoa-oh, Moolatte...oh, oh, oh, oh!" However, after seeing a couple of ads for the 600-calorie (moo, indeed) caffeine shake, I started thinking the word sounded a lot like "mulatto".
		I thought that, perhaps, Dairy Queen hoped to gain media attention for its efforts, but, as of my press time, Google shows just 35 results for "moolatte + mulatto" -- mostly blogs -- and zero results in news stories.
	www.andreacoutu.com /page/blogone/30 (218 words)

	Igor \| Extra botch: Dairy Queen MooLatte revisited
		(See “The Tragic MooLatte,” July 14.) That the Minneapolis-based company would deliberately allude to the hoary stock character of the “tragic mulatto”; in naming a drink of light brown hue is too ghastly a possibility to consider.
		We were also thinking — the MooLatte has three separate flavors, but if you took eight flavors and combined them, you could call it the Octoroonie.
		It’s possible that Dairy Queen has belatedly figured out that MooLatte is a name likely to cause racial offense and has decided that its best public-relations strategy is to play dumb whenever it gets razzed about it.
	www.igorinternational.com /blog/2004/08/extra-botch-dairy-queen-moolatte-revisited (584 words)

	[No title]
		Each glass is different, not exact measurements are used when I am discussing this topic.
		Also the amount depends with the persons liking, but I’m giving the standard moolatte as if you walked into any DQ and purchased one.
		First you would choose the size of glass or cup you want the moolatte to be in.
	www.seedwiki.com /wiki/english_15/10-02-2005.cfm?wpid=214030 (217 words)

	Competitive Intelligence: Dairy Queen’s "MooLatte" Product Moniker Controversy
		That the Minneapolis-based company would deliberately allude to the hoary stock character of the "tragic mulatto" in naming a drink of light brown hue is too ghastly a possibility to consider.
		In searching around the DQ site this week, the MooLatte product line appears to have pretty much disappeared from view, as the company tries to figure out how to handle this, I’d reckon.
		For me, having tried the Mocha MooLatte (more than once), I thought it rivaled the Starbucks Mocha Frap (Venti only for me, thanks) but it wasn't until later that, I learned both drinks have somewhere around 700 calories, and all of ‘em of the bad-for-you variety.
	www.aurorawdc.com /ci/000185.html (689 words)

	CollegeClub.com (Site not responding. Last check: )
		You read right: the freaking Moolatte, which is both etymologically and frighteningly similar to the 18th-century term mulatto, which referred to someone of mixed (usually half-fl, half-white) parentage.
		The author should be so lucky to even be able to try the moolatte, we don’t even have DQ in Alaska.
		I never really paid any close attention to the similarities of "Moolatte" and "mulatto." From the name, I gather that's a drink, possible a latte, made with milk.
	navisite.collegeclub.com /servlet/channels.ChannelArticleServlet?areaid=32&articleid=7115 (1447 words)

	QSR Magazine (Site not responding. Last check: )
		Dairy Queen will introduce a "MooLatté" frozen blended coffee drink line made with coffee, ice, and DQ soft-serve ice cream.
		Though the MooLatté is currently slated as a limited time offering, Keller added that "As a permanent beverage choice, the MooLatté has the potential to be the next Blizzard-type brand for Dairy Queen."
		According to National Coffee Drinking Trends, a report published by the National Coffee Association of U.S.A, Inc., the number of daily iced and blended coffee drinkers increased from 750,000 to nearly 3 million between 1997 and 1999.
	www.qsrmagazine.com /shells/printer.phtml?id=4243 (177 words)

	HowardForums: Your Mobile Phone Community & Resource - DQ Moolatte vs Timmy Ice Cap
		In theory, the Moolatte should be better because they make it for you right there on the spot, real ice cream and everything.
		you'd teh the DQ moolattes are better but they're way to thick and sweet, there's so much sugar in it and it has this weird aftertaste.
		Never tried the Moolatte, so I'll have to say the Ice Cap.
	www.howardforums.com /printthread.php?t=417840 (301 words)

	Dairy Queen
		Misty slush treats in 1961 (later renamed Misty Slush, then again to Arctic Rush), and a range of hamburgers and other cooked foods under the Brazier banner in 1958.
		A very popular Dairy Queen treat today is the Blizzard, which is ice cream with candy bits blended in; it has been a staple on the menu since 1985.
		MooLatte is a blended coffee drink produced by the company, introduced in May 2004.
	www.danceage.com /biography/sdmc_MooLatte (1631 words)

	Amazing new Moolatté commercial.
		James, you've probably caught this if you've been listening to The Score lately, although I only heard it for the first time today.
		So this psuedo-chorus of women start going "Moolattés!" over some sweet jingle...
		This thread should not have been moved to The Bitchin' Kitchen, as THIS THREAD IS NOT ABOUT MOOLATTéS (even though they are delicious).
	www.lightblueextra.com /forums2/showthread.php?t=4834 (259 words)

	MooLatte : Apropos of Something
		Is it just me, or does the name of Dairy Queen’s new frozen blended coffee drink — the MooLatte — cause the word “mulatto”; to spring to anyone else’s mind?
		While you people aren’t alone in seeing this correlation of words, I think it says something about how your minds work when you see a commercial for a Dairy Queen coffee drink and ethnic slurs come to mind.
		The name MooLatte’ is about cows, coffee, and having fun at Dairy Queen.
	wiw.org /~jess/archives/2004/07/03/moolatte (395 words)

	Dairy Queen Practices Racism!!! - @forums
		Posted Wednesday, Aug. 18, 2004, at 3:33 AM PT The Houston Press, an alternative weekly in the New Times chain, agrees that the name of Dairy Queen's new frozen drink, the MooLatte, sounds so much like "mulatto" as to call into question the mental competence of Dairy Queen's corporate leadership.
		But could DQ really be so dim as not to notice the similarities between "MooLatte" and "mulatto"?
		Starbucks had some sort of promo poster with their new drinks and they were sitting in grass.
	www.atforumz.com /showthread.php?p=3603052 (503 words)

	Stacey the cow visits Staunton Dairy Queen
		It was reported that Stacey then proceeded to place an order for one of the Moolattes at the drive up.
		When she reached the drive up window, Stacey received her treat from Katrice Dever, DQ employee.
		Shortly after receiving the Moolatte, Stacey headed back to the farm to produce more milk in order to make the delicious treat.
	www.kwikkonnection.com /stacey_the_cow_visits_staunton_dairy_queen.htm (177 words)

	(GCNDAE) We Want A Moolatte And A Cache! by cpnowak (Chris, Penny, Logan and Liahm) (Site not responding. Last check: )
		Every time we drive by here it occurs to us that this would be a great spot for a cache.
		In order to find this cache you will need to solve the simple equations with information that can be obtained off the internet.
		So after solving the puzzle, if you still want to enjoy a moolatte...then your pleasure/treasure is not too far away.
	www.geocaching.com /seek/cache_details.aspx?ID=227308 (407 words)

	The Houston Press quizzes Dairy Queen. - By Timothy Noah - Slate Magazine
		The Houston Press, an alternative weekly in the New Times chain, agrees that the name of Dairy Queen's new frozen drink, the MooLatte, sounds so much like "mulatto" as to call into question the mental competence of Dairy Queen's corporate leadership.
		(See "The Tragic MooLatte," July 14.) That the Minneapolis-based company would deliberately allude to the hoary stock character of the "tragic mulatto" in naming a drink of light brown hue is too ghastly a possibility to consider.
		We were also thinking—the MooLatte has three separate flavors, but if you took eight flavors and combined them, you could call it the Octoroonie.
	www.slate.com /id/2105310 (508 words)

	DQ Adds Mint Mocha to MooLatte Line - QSR magazine
		This is a blend of chocolate, peppermint, Colombian coffee, and soft serve ice cream, with a whipped topping crown.
		"Adding the refreshing, cool taste of mint was a logical next step in flavor choices for the MooLatte, especially during the hot summer months," said Michael Keller, chief brand officer for International Dairy Queen.
		In other DQ news, on August 10 Dairy Queen hosts the first-ever North American "Miracle Treat Day" to benefit Children’s Miracle Network.
	www.qsrmagazine.com /shells/full.phtml?id=5081 (386 words)

	CalorieKing - Calorie Counter - Calories in Dairy Queen - Brazier, Beverages: MooLatte Frozen Blended Coffee, Mint ...
		CalorieKing - Calorie Counter - Calories in Dairy Queen - Brazier, Beverages: MooLatte Frozen Blended Coffee, Mint Mocha, large
		Beverages: MooLatte Frozen Blended Coffee, Mint Mocha, large
		Note: A dash indicates no data is available.
	www.calorieking.com /foods/calories-in-beverages-moolatte-mint-mocha_f-Y2lkPTIwMDM3JmJpZD0yNjAmZmlkPTEzNDQ2MCZwYXI9.html (1306 words)

	A Cow for a Cup at Dairy Queen
		Dairy Queen's latest promotion is nothing to moo about—the QSR encouraged customers to bring a cow to any participating location for a free MooLatte, DQ's new frozen blended coffee beverage.
		The promotion, designed to kick off the state fair season, took place Aug. 24 and there was no bending of the rules.
		The promotion created much buzz for Dairy Queen and was covered by over 200 local and national news outlets from across the country.
	promomagazine.com /news/moo_at_dq/index.html (604 words)

	coffee reviews, original recipes, coffee news, coffee blog/s by coffeesage
		MooLatté is made with creamy DQ soft serve, coffee, ice and crowned with whipped topping.
		It is somewhat humorous yet at the same time showing a lack of imagination.
		Mocha Moolatte is made with vanilla ice cream, cocoa fudge, coffee (concentrate) and then blended with topping (whipped cream) added on top… of course, for caramel, you add caramel.
	www.coffeesage.com /archives/2005/06/dairy-queens-molatte (470 words)

	USATODAY.com - Dairy Queen's ads go for 'crave-ability'
		The newest ad shows a taste test in which a blindfolded woman compares a MooLatte to a coffee drink from a national coffee chain.
		She loves the MooLatte so much that she tries to run out of the room with it.
		But, forgetting she's blindfolded, she runs smack into the glass wall.
	www.usatoday.com /money/advertising/adtrack/2004-07-18-dairy-queen_x.htm (608 words)

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