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Topic: Movie marketing

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	Posts from the Movie Marketing Category at Cinematical
		It was back in May when Patrick had first reported that "family-man" Tim Allen had joined the cast of Mamet's "martial arts drama." Unlikely casting aside, the thought of a Mamet film set in the world of ultimate fighting is a little strange to begin with.
		The movie's equivalent of the evil queen is Sara Paxton, pretty much recycling her role from Sleepover (both that film and this were directed by Joe Nussbaum) as a prissy sorority diva who makes enemies with Byne's S. White.
		As for the movie's Prince, a guy appropriately named Tyler Prince, the role belongs to Matt Long, who was last seen as a young Nicolas Cage in Ghost Rider.
	www.cinematical.com /category/movie-marketing (5352 words)

	Movie marketing - Wikipedia, the free encyclopedia
		In order to make a profit on movies they release, movie studios usually engage in a sometimes expensive marketing campaign to ensure that people will actually attend the movie.
		More questionable practices include movie junkets, reliance on so-called quote whores and (allegedly) fake movie fan websites.
		As of the year 2000, the movie industry spent around $2 billion yearly in movie marketing.
	www.wikipedia.org /wiki/Movie_marketing (114 words)

	Encyclopedia: Movie marketing (Site not responding. Last check: 2007-11-04)
		Film refers to the celluloid media on which movies are printed Film is a term that encompasses motion pictures as individual projects, as well as the field in general.
		A movie studio is a company which develops, equips and maintains a controlled environment for the making of a film.
		The movie junket commonly occurs in movie marketing.
	www.nationmaster.com /encyclopedia/Movie-marketing (333 words)

	Movie marketing - Wikipedia
		In order to make a profit on a movie they're releasing, movie studios usually engage in a sometimes expensive marketing campaign to ensure that people will actually attend the movie.
		Trailers are assemblies of excerpts from the movie that are shown prior to other movie showings.
		Among the more questionable practices are movie junkets, reliance on so-called quote whores and (allegedly) fake movie fan websites.
	nostalgia.wikipedia.org /wiki/Movie_marketing (142 words)

	So where do all those movie marketing dollars go? (Site not responding. Last check: 2007-11-04)
		Marketing money: In an overcrowded movie marketplace with media costs rising as cable fragments the broadcast networks' audience and TiVo users are zapping through 30 second spots, Hollywood marketers have their work cut out for them.
		I was happy to have an opportunity recently to ask Crane where all those movie marketing dollars go and to get some insights from her about the thinking behind all that spending.
		The mid-range and targeted movies have actually been flat or even down a little bit while the big budget movies continue to spend a little bit more (and are) more in line with inflationary pressures than anything else.
	www.hollywoodreporter.com /thr/columns/grove_display.jsp?vnu_content_id=1000781684 (2525 words)

	Vanguard Online Edition : HOME VIDEO:A-Z of Movie marketing in Nigeria (II)
		Since most of the movies are based on our heritage, values and entire culture as a people, it will definitely expose us in good light to the outside world and also help in the process of global acculturisation.
		Government should bring in a policy that would give movie makers easy access to governemnt facilities (Military and Civil) so long as the security of the country shall not be prejudiced by such an exposure.
		Thus far, it is settled that the Nigerian Movie Industry is still at its teething stage; this is when the attention and nurture of every stakeholder is needed most.
	www.vanguardngr.com /articles/2002/features/fe428082004.html (1094 words)

	JS Online: Movie marketing may be left in the dark
		Movie marketing may be left in the dark
		The office was created in 1987 to match the producers of movies and commercials with Wisconsin scenes, local film-industry workers, video production companies and businesses that provide goods and services to that industry.
		Holperin said fewer movies are being made in Wisconsin because other government entities - such as Illinois and Canada - hand out tax credits to that industry.
	www.jsonline.com /onwisconsin/movies/nov04/279152.asp (774 words)

	Good time to reassess movie marketing basics (Site not responding. Last check: 2007-11-04)
		Movie marketing: Movie marketers typically describe the film business as being product driven and until recently that was clearly the case.
		With today's movie marketplace more competitive than ever and with new technology able to spread anyone's word of mouth instantaneously, this seems a good time to reassess some movie marketing basics of the past.
		Marketing concepts that used to be very valid as great ways to sell high profile movies are now in question.
	www.hollywoodreporter.com /thr/columns/grove_display.jsp?vnu_content_id=1958439 (1678 words)

	TheGantelope: Misleading Movie Marketing
		The new trend in Hollywood is to market movies as up-beat mass market entertainment whether they are or not.
		The movie was promoted as though it were a jolly buddy flick, following the light-hearted hijinks of two friends as they drive through California's wine country.
		I don't happen to have strong personal feelings on the movie's message, but I still would have liked to know what I was going to be seeing before I bought my ticket.
	www.thegantelope.com /archives/000394.html (300 words)

	Strategic Partnership Enables Entertainment and Movie Marketing Execs to Reach Coveted Young Male Influentials ... (Site not responding. Last check: 2007-11-04)
		Movie and TV marketers can spotlight their properties in original segments, feature extended trailers/program previews/branded entertainment or sponsor a separate DVD menu for their property.
		For entertainment marketers that are proud of their product, sampling is the best way to launch a strong campaign.
		Marketing executives can activate, amplify and extend any existing marketing initiative with a custom DVD marketing program that’s innovative, integrated and interactive.
	www.prweb.com /releases/2005/2/prwebxml200415.php (644 words)

	The Chet Holmes Movie Marketing Services
		The kiss of death is a movie that is marketed in such a way that the average consumer thinks to themselves “that's a rental” (I can wait for that to come out on DVD).
		Great marketing can make a movie seem far sexier and exciting than it actually is and bad marketing can kill a perfectly good and highly viable film.
		If you've already made your movie or TV show and want to assure that your marketing will give you every single opportunity to maximize audience attendance, we'll give you a “SPIN PLAN,” a virtual marketing plan for making a hit (or at least how to maximize the product you've already made).
	www.chetholmes.com /movieMarketing.htm (718 words)

	Zap2it: War Forces Studios to Review Movie Marketing (Site not responding. Last check: 2007-11-04)
		Movie marketing, like most advertising these days, requires increased sensitivity and a near-constant readiness to adapt to changing events, according a panel of film executives, speaking in New York City on Thursday.
		Warner Bros. recently airbrushed ads for the teen movie "What a Girl Wants" removing the peace sign that star Amanda Bynes was flashing and placing her hand in her pocket instead.
		Jason Cassidy, Miramax's executive vice president of marketing, said the studio considers world events but he also believes "people want to be entertained" and they look to movies for relief, reports Variety.
	www.zap2it.com /movies/news/pstory/0,3382,16348,00.html (268 words)

	Movie Marketing Blog - Movie Marketing Update
		Warner ran the spots in 18 markets where the film was playing, and tagged each commercial with the names of the actual theaters where the film could be seen.
		With the burgeoning growth on India’s online population, Bollywood movie marketers are ramping up their online marketing efforts, according to The Hindu Business Line.
		In recognition of that fact, Movie Marketing Update is starting a new feature called "Movie Ads in the Wild." Several times a month we're going to show you what marketers are doing on the street, in theater lobbies, on billboards, and in the local newspapers.
	www.indiescene.net (2636 words)

	Movie Marketing (Site not responding. Last check: 2007-11-04)
		In the West, Movies/serial have been long looked upon as products which have to be marketed and as an occasion offering a fantastic opportunity to cut through communication clutter, create excitement in the market place and reach the consumer.
		Selling the movie/serial to the marketer thus using it as a vehicle to tie in the movie/serial equity and thereby promoting the brand in the market place.
		The stars can be invited to attend the premiere of the movies/serial and the tickets for which can be sold at a higher cost or given free along with the sponsor’s product.
	www.asianadage.com /mov_mark.htm (283 words)

	Compare Prices and Read Reviews on Diary of a Mad Black Woman at Epinions.com (Site not responding. Last check: 2007-11-04)
		This movie was written by a committee; the demographic appeal checklist is followed RELIGIOUSLY.
		it's a movie made by manipulative marketers targeting african american communities with a syrupy hallmark approach -- the good guys are shown through a vaseline filtered lens; the bad guys are shown in darkness.
		for the first half of the movie, the leading lady is singularly doe-eyed, captured like a deer in the headlights, without a human touch.
	www.epinions.com /content_173104991876 (362 words)

	Search Marketing Gurus \| Search Marketing Tips, Advice, Strategies & Tactics From Internet Marketing Professionals
		Well I'm sure most of the popularity of the movie came from the fact that it is the longest running sitcom of all time and it has a rather large fan base.
		The producers of the Simpsons Movie have said their very successful marketing campaign for the movie, comprised mostly of Viral Marketing stunts had a lot to do with the weekend success of the movie.
		Marketers for this movie, did a paid marketing piece for their site within Google Adwords to promote the movie with both a paid ad aligned with a video in You Tube that all tie to a special site "The Ultimate Search for Bourne".
	www.searchmarketinggurus.com (1702 words)

	Movie marketing (Site not responding. Last check: 2007-11-04)
		And a movie trailer is no longer viewed only in a theater; it is frequently viewed on the Internet, or on cable.
		Schwartz, like most marketing executives, says a key challenge for the studios lies in getting away from the standard structure of a trailer, which has become as formulaic as the standard three-act structure of a Hollywood movie.
		As advertising and marketing costs spiral, no one has found a way to go beyond the traditional staples of commercials, key art and trailers.
	www.hollywoodreporter.com /thr/icopyright_display.jsp?vnu_content_id=1000725873 (1427 words)

	E-Commerce News: News: AOL Movie Marketing is Effective, Study Says (Site not responding. Last check: 2007-11-04)
		before choosing their movie destination say buying tickets online would be the logical next step in their online excursions.
		Young movie-goers, ages 18 to 24, are also more likely to get their movie information online, with 52 percent checking the Internet and 45 percent picking up the paper.
		AOL did note that the movie was also heavily promoted on television and in print media at the same time.
	www.ecommercetimes.com /story/1136.html (730 words)

	Movie Marketing Madness
		It used to just be The Dark Is Rising, which is the actual title of the book the movie is based on as well as the umbrella title for the series that followed.
		The movie, based on the trailer, tells the story of the voyage mostly as it relates to him and how trying to compete drove him seemingly over the edge mentally.
		It was literally the only movie I saw advertised on billboards between home and O’Hare in the Chicago area or between the office and Newark airport in New Jersey.
	www.moviemarketingmadness.com /blog (1761 words)

	Thinking by Peter Davidson: A Movie Marketing Experiment
		A little over two weeks later, the movie will air once on cable television network TNT, which Convex hopes will only spur greater ticket sales and higher revenues from the DVDs, which become unplayable 48 hours after their air-tight package is opened.
		The movie and music industries are scrambling to adapt from a controlled scarcity model to an uncontrolled digital world of abundance.
		Movie producers need to understand that they are telling a story across multiple formats and distribution channels.
	peterthink.blogs.com /thinking/2004/10/a_movie_marketi.html (1021 words)

	Ziggy's Video Realm: Movie Marketing Miscues (Site not responding. Last check: 2007-11-04)
		I think that both the filmmakers and audiences would have been better served had the movie been marketed for the melancholy adult tale that it actually is rather than the feel good fuzzy bunny flick that the commercials seem to describe.
		A.I. is actually just a mild example of a marketing miscue, and in the end I actually think it will not suffer terrible damage as a result, for the simple reason that for what it really is, the film is good, and the Kubrick and Spielberg names make for a wonderful safety cushion.
		Just like movie trailers that give away too much (a topic covered here last month), a box or a poster that reveals what amounts to the entire plot of the film before the potential viewer knows what’s hit him (or her) is a marketing disaster.
	www.reelcriticism.com /ziggyrealm/columns/marketing_7_8_01.html (1372 words)

	online marketing & direct marketing experts
		We develop innovative promotion strategies for those players who want to gain advantage from the new technologies and the from the smart application of the typical promotion instruments.
		We are mainly focused on the movie industry, in the information technology and in the photographic industry.
		We do this is the movie promotions, in the e-commence and in the photographic industry.
	www.popvision.it /uk_introduzione.asp (140 words)

	Entertainment Marketing News - Movie Marketing Campaigns - Top Internet Advertisers (Site not responding. Last check: 2007-11-04)
		Despite hurricanes on the U.S. Gulf Coast, inflation, higher oil prices and a tepid G7 market, worldwide ad spending is forecast to grow by 5.2% this year, according to a report released Monday by media buyer ZenithOptimedia.
		Howard Stern's impending arrival at Sirius is putting a spotlight not only on the competition with rival XM Satellite Radio for subscribers but also on the still-nascent initiatives by both players to attract advertisers.
		The German division of music label Sony BMG is splitting its national and international departments, moving the company's international marketing and international promotion businesses from Berlin to Munich.
	www.hollywoodreporter.com /thr/marketing/index.jsp (439 words)

	Movie Marketing Madness
		Like I said, there's a lot of work to do over there and the presentation is going to be significantly different but I'm confident this is the right move for me to make.
		Hope you all will join me over at the new Movie Marketing Madness.
		Internet is where people go for movie information
	moviemarketingmadness.blogspot.com (308 words)

	Movie Marketing on the Web
		In the area of theatrical releases, movie web sites are not only building awareness for a movie before and during the theatrical release, but they continue to promote once the mass media advertisements have stopped running and the movies have moved on to ancillary markets.
		Their influence was most apparent in the 1997 fall film market with the domination of two low-budget horror pictures that were targeted to this group: "I Know What You Did Last Summer" and "Scream 2".
		According to Jim Moloshok, the senior vice-president of corporate marketing and advertising at Warner Bros. Online, the site is receiving 60-80 million page views a month, and it is their goal to make the site a portal that will serve as a point-of-entry for entertainment enthusiasts.
	www.mediacircus.net /moviemarketing.html (3343 words)

	Movie Marketing and Motion Picture Promotion (Site not responding. Last check: 2007-11-04)
		The Washington Post has a nice piece on the marketing of movies through churches.
		September 15, 2005: Movie Marketing vs Movie Quality Someone over at The Arizona Republic seems to think that Hollywood wouldn't have to waste so much effort on marketing if they would just make good films.
		September 15, 2005: The Marketing of Emily Rose Box Office Prophets staff discuss the marketing for 'The Exorcism of Emily Rose'.
	www.filmdustry.com /film-marketing.html (787 words)

	Movie Marketing, Web Site Design - Case Study
		the website had to encourage people to want to go watch the movie as well as encourage people to discuss and learn more about the movie after watching it.
		The result is a custom website design with clear navigation, offering users the ability to learn more about the movie and connect with others in spiritual conversations.
		We provided online marketing strategy enabling movie viewers to find this comprehensive website after viewing the movie.
	www.stir.ca /casestudies/movie_marketing.html (506 words)

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