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| | multichannel marketing - a Whatis.com definition |
 | | Multichannel marketing is offering customers more than one way to buy something - for example, from a Web site as well as in retail stores. |
 | | For manufacturers, multichannel marketing also includes the use of partners, sometimes known as channels, who market directly to the customer as consultants, repackagers, or retailers. |
 | | At least one study says that customers of multichannel companies spend 30% more than customers of one-channel companies. |
| searchcrm.techtarget.com /gDefinition/0,294236,sid11_gci761832,00.html (328 words) |
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