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| | Sports Features Communications™ - Press Point |
 | | Overall, the 7-game Eastern Conference Finals series posted a 5.0 cable rating, a 32% increase over the 6-game (Indiana vs. Detroit) series televised on ESPN last year (3.8 cable rating), helping TNT earn a 3.0 overall national cable rating for it's 44 games of coverage. |
 | | During the pivotal month of May, the NBA Playoffs boosted TNT to the #1 ad-supported cable network across the board in primetime and among targeted adult demos, including men 18-34, men 18-49 and men 25-54. |
 | | Additionally, Game #7 of the Eastern Conference Finals ranked as the #1 television program for the night, beating all of the broadcast and cable in delivery of adults 18-34 (2,741,000), adults 18-49 (5,094,000), men 18-34 (1,847,000), men 18-49 (3,511,000) and men 25-54 (3,345,000). |
| www.sportsfeatures.com /PressPoint/show.php?id=22873 (323 words) |
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