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 | | NNA (Nine Network Australia) is in the business of providing free to air television in Australia. Its business is about attracting viewers with locally produced and bought content and selling advertising space. Its business model is relatively simple, there are three main variables |
 | | NNA’s main business application, “9 Vision”, has been tailor made to help with the operational aspects of NNA programming and sales. It is based on a Microsoft SQL Server 2000 database. This is a complex system with over 300 relational tables. |
 | | The value of NNA’s business intelligence tools is immense. It provides executives at NNA with up to date information on sales, budget, fill rates, ratings, discounts, customer activity, sales person activity, station, date, time etc. In essence it helps them to manage the strategic triangle displayed on the first page of this document. |
| richardlees.com.au /iislog/BusinessIntelligenceAtChannelNine.htm (455 words) |
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