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| | Snark Hunting | Naming Company Names Product Name Business Branding |
 | | Sidorowicz, 46, said he named the restaurant, which he has been running for about 18 months, after a band of which he was a member nearly 30 years ago. |
 | | Any naming company or branding consultant that would engage in focus group testing of names is either unsure of themselves or wants to abdicate responsibility for the final choice. |
 | | The name immediately sets them apart from their competitors, conveys the start of something new (the spark of a new paradigm, the spark of a new idea), is active, enthusiastic, approachable, human and infinitely memorable. |
| www.snarkhunting.com (2913 words) |
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