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| | USATODAY.com - Welcome, students, to Acme Co. high school (Site not responding. Last check: 2007-10-20) |
 | | That could be the reality in the Plymouth-Canton, Mich., school district, where administrators say their budget is so tight they had to approve the selling of naming rights to their new elementary school, existing schools, athletic field and even events. |
 | | And in Walled Lake, an outdoor classroom was named for Lowe's, the home-improvement chain. |
 | | Selling the name denigrates the honor of having a school named after a civic leader and is only a short-term fix to schools' financial troubles, said Arnold Fege, director of public engagement and advocacy for the Public Education Network, a Washington, D.C.-based association of education advocacy groups focused on poor and disadvantaged students. |
| www.usatoday.com /money/2005-07-10-naming-rights-usat_x.htm (746 words) |
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