Naming-rights - Factbites

Naming-rights - Factbites
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Topic: Naming-rights

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	Naming rights - Wikipedia, the free encyclopedia
		Naming rights are the right to name a piece of property, either tangible property or an event, usually granted in exchange for financial considerations.
		Naming rights sold to new venues have largely been accepted, especially if the buyer has strong local connections to the area, such as the case of Rich Stadium in the Buffalo suburb of Orchard Park or Coors Field in Denver.
		While the highest prices have traditionally been paid for stadium rights, many companies and individuals have found that selling their naming rights can be an important consideration in funding their business.
	en.wikipedia.org /wiki/Naming_rights (1469 words)

	The Basics
		As the 21st century begins, it is important to note that the term naming rights as used in the industry and media needs to account for the fact that "naming rights" are in essence a package deal comprised of a variety of benefits and opportunities both for the sponsor and the team.
		When considering naming rights, one has to begin with the basic premise that the owner of a particular piece of property has the right to name that piece of property unless they have transferred that right to someone else.
		While this may have been true in the early days of corporate naming rights agreements, this is no longer the case as these arrangements have become multi-level marketing partnerships that involve a myriad of issues and revenue-generation items.
	www.namingrightsonline.com /basics.htm (1189 words)

	Naming Rights
		Naming that property, which sits atop a hill, was easy, says Jeffrey Bayer, founder of Bayer Properties.
		They're hoping to sear their names in consumers' brains with striking architecture, the “right” mix of retailers, ramped-up customer service and celebrity-powered events.
		Rather than giving all its properties a corporate label, Simon uses its name as an umbrella brand for national efforts, such as the Simon Visa gift card, which was sold to 6.3 million people last year, and events held in cooperation with retailers and corporate partners.
	retailtrafficmag.com /mag/retail_naming_rights/index.html (1774 words)

	Naming Rights
		One Nation's hostility to Aboriginal land rights is matched by the unwillingness of most Israeli politicians to acknowledge the property rights of hundreds of thousands of Palestinians who fled, or who were expelled, during Israel's war of independence in 1948.
		Using a sample of 250 names as a test, I was able to discover the full addresses and telephone numbers of about 30% in only a couple of hours.
		But even though the external threats to its survival have diminished considerably in recent years, religious and right wing extremists retain their ability to prevent the kinds of changes that would create a genuinely liberal and pluralist nation.
	www.geocities.com /CapitolHill/Senate/8789/coredit10.html (1008 words)

	Boston.com / Business / Technology / Looking for a sign
		Naming rights deals continue to be extremely popular, though their benefit is difficult to measure, said William Chipps, a senior editor at IEG Sponsorship Report, a Chicago newsletter that tracks corporate sponsorships.
		Under Fleet's current contract for naming rights at the FleetCenter, negotiated in the mid-1990s, the bank was allowed to change the center's name once for free.
		A Citizens spokeswoman declined to comment; Staples said it has no plans to name the building; and a Gillette spokesman said the company is "extremely pleased" with having its name on Gillette Stadium, home of the New England Patriots, and would have to weigh carefully any future naming rights deals.
	boston.com /business/technology/articles/2004/12/03/looking_for_a_sign (712 words)

	Gotham Gazette -- Naming for Dollars
		With the city facing a multibillion dollar budget shortfall and parks slated for their lowest budget in 10 years, some parks advocates welcome the private sector's involvement in parks and would not be opposed to giving naming rights to corporate donors.
		There have been suggestions in various places to offer naming rights for subway stations, school buildings or highways, but Mayor Bloomberg appears to be the first to promote the idea for parks.
		Cities are starting to consider the idea of selling naming rights to municipal facilities, although the rewards are lower and the risk of backlash higher than for more commercial sites.
	www.gothamgazette.com /commentary/126.schwartz.shtml (2146 words)

	corporate naming rights
		The naming rights contract of the Midwest Express Center, in Milwaukee, is for example, the first title sponsor sale for a non-sports affiliated convention center in the U.S. Similarly amphitheaters have begun to sell their naming rights and examples include the PNC Arts Center in Holmdel, NJ and the Nissan Pavilion in Stone Ridge, Virginia.
		The first naming rights agreement where the name of the arena was altered to benefit a corporate sponsor occurred in 1987.
		As costs escalate however, political entities and business have realized that selling the naming rights of an arena to a corporation has become an unique source of income which could offset costs borne by taxpayers.
	www.ausport.gov.au /fulltext/1998/cjsm/v2n3/mccarthyirwin23.htm (3789 words)

	FedEx Corporation - Wikipedia, the free encyclopedia
		The name was chosen to symbolize a national marketplace, and help in obtaining government contracts.
		The name "FedEx" had been a popular, if unofficial, abbreviation for Federal Express for several years before the company chose it as its primary brand name in 1994.
		The "Federal Express" name was eliminated entirely in 2000, when FDX Corporation changed its name to FedEx Corporation and adopted the tagline "The World On Time" [1].
	en.wikipedia.org /wiki/FedEx (1910 words)

	U.N. Must Not Shrink from Naming Human-Rights Abusers, U.S. Says- U.S. Department Of State
		As the primary institution for the protection of human rights in the UN system, our message to these true patriots of their nations must be that you are not ignored and you are not forgotten, and we will not excuse those who are responsible for your oppression.
		Moving to the Middle East, in Iran, the regime's poor human rights record worsened last year and a resolution on the disturbing human rights situation in Iran was successfully passed at the UN General Assembly.
		He also said that human rights will continue to be an integral part of the U.S. agenda with North Korea and noted that the United States will soon name a special envoy on human rights in North Korea, as mandated by the North Korea Human Rights Act (2004).
	usinfo.state.gov /usinfo/Archive/2005/Mar/24-308995.html (3293 words)

	IJSMS
		Stadium naming rights programs have proliferated over the past decade, yet we have no direct evidence that these types of sponsorship programs help companies develop their long-term brand equity or even provide a short-term boost to corporate value.
		Given that most naming rights programs are more integrative and in effect for a longer time horizon than traditional event sponsorship programs, it is reasonable to expect that they would provide even greater value to the company.
		When Enron Corp, purchased the naming rights to the new baseball stadium of the Houston Astros, it became the sole supplier of electricity to Enron Field and the surrounding offices (Barlow 2001).
	www.imr-info.com /SM/IJSM/index.cgi?type=sumabs&vol=5&num=3&pap=1&id=88 (716 words)

	Naming rights Friday, March 9, 2001
		The issue of "naming rights" is often in the news these days, as commercialism probes ever deeper into public life.
		Of course, there is one area in which naming rights have been bought and paid for long ago.
		It's quite common for churches to sell naming rights for stained glass windows, pulpit furniture and hymnbooks.
	www.biblicalrecorder.org /content/opinion/2001/3_9_2001/ed090301naming.shtml (532 words)

	"Naming" & "Rights"
		Recently, the issue of "naming rights'' for the stadiums was raised.
		The sports franchise negotiated a deal with Bank One of Arizona, receiving $30 million for the naming rights, and an additional $30 million for control of the signage inside the ballpark.
		By adding the revenue from the "naming rights'' to the mix, McClatchy would not spend a proverbial plum nickel for the stadium.
	www.voicepac.org /namerite.htm (359 words)

	Naming Rights Online - Your Naming Rights Information Source
		However, it is also clear that the alleged "failure" of stadium and arena naming rights from the perspective of teams and facilities may be overblown...
		This site was developed by Bill Miller of The Leib Group, LLC in April 2004 for the purpose of serving as an information resource on the basics of the naming rights industry in professional sports and entertainment venues around North America.
		It is no secret that there have been several high-profile naming rights agreements that have failed over the past several years.
	www.namingrightsonline.com (1224 words)

	Boston.com / Business / Call it the [your name here] Center
		Even if the FleetCenter naming rights get bid sky-high on eBay, they are still likely to be cheaper than the cost of corporate naming rights.
		In his office, Migala said, he keeps a list of the cost of naming-rights deals, including Gillette Stadium.
		Krezwick is likely to get his wish: FleetCenter executives plan to open an eBay auction today to allow Bostonians to bid on the right to name the home of the Bruins and the Celtics after themselves, their spouses, or even their pets or businesses for a single day.
	www.boston.com /business/articles/2005/02/10/call_it_the_your_name_here_center (721 words)

	The Seattle Times: Seahawks: Qwest buying naming rights to Seahawks Stadium
		The length of the naming rights deal and its financial terms were not immediately available.
		The PSA will determine if the financial terms are close enough to compare with other naming rights deals around the country.
		All that remains is approval from the Washington State Public Stadium Authority, a few changes in signage and a new paint job for the roof of the stadium, on which is painted "Seahawks Stadium" in giant blue letters.
	seattletimes.nwsource.com /html/seahawks/2001945260_webstadium02.html (458 words)

	Post-Crescent - Naming rights open for Fox locks
		The naming rights pledge from Neenah businessman John Gillen was announced at a press conference at Lambeau Field.
		Naming rights pledges would cover about half of the local donations necessary to unlock federal funds set aside for the goals of the Fox River Navigational System Authority.
		The group Friends of the Fox on Wednesday announced the first $250,000 pledge for naming rights to one of the 17 locks expected to open along the 39-mile stretch of the lower Fox between Lake Winnebago and Green Bay.
	www.wisinfo.com /postcrescent/news/archive/local_21182475.shtml (408 words)

	NCSU ePartners - Naming Rights
		The "naming rights" program essentially offers a unique multi-legacy gift opportunity for the donor through the creation of a named endowment and the honor of being recognized with a permanent named space in the new building.
		The primary goal of the "naming rights" campaign is to provide for growth in NCSU's endowment levels, which rank far behind many of our peer institutions such as Virginia Tech, Purdue and Georgia Tech.
		NCSU's Board of Trustees has approved the Naming Rights plan, which provides opportunities for both corporations and individuals ranging from offices, labs, classrooms, conference rooms, and common areas to the entire building.
	www.epartners.ncsu.edu /naming_rights.html (381 words)

	CNN.com - Cash-strapped schools look for sponsors - August 15, 2002
		In addition to naming rights, the company gets its name displayed on a plaque near the entrance to the stadium and in the press room.
		In recent years, a school district in Colorado sold the naming rights to its stadium to a telephone company for $2 million.
		In Naperville, an announcement will be made each game naming equipment manufacturer Under Armour as the official sponsor of the hometown Redhawks -- in case fans missed the company's two banners hanging in the high school stadium.
	cnnstudentnews.cnn.com /2002/fyi/teachers.ednews/08/15/school.sponsors.ap (728 words)

	ESPN.com: MLB - Astros sign Minute Maid to stadium naming rights deal
		The contract includes naming rights for the stadium, continued rights to sell Minute Maid juices at the ballpark and the Minute Maid Squeeze Play, a play area for children, that already was in place.
		On Tuesday, a federal bankruptcy judge ended Adelphia's 15-year stadium naming rights deal with the Tennessee Titans that was signed in 1999.
		The Astros are not alone in shuffling stadium names.
	espn.go.com /mlb/news/2002/0605/1391013.html (486 words)

	Suffolk may sell naming rights -- Newsday.com
		Levy aides said the naming rights idea was part of a wider effort, announced last month, to tap new income sources through partnerships with the private sector.
		Suffolk officials said selling the naming rights to its ballpark was difficult; nobody applied the first two times bids were advertised.
		In Nassau, officials said naming rights to the Nassau Veterans Memorial Coliseum would be addressed in talks with firms competing to redevelop the site.
	www.newsday.com /news/local/longisland/ny-liname0223,0,4864777.story?track=rss (443 words)

	Adrants » School Considers Selling Naming Rights
		A school in New Jersey sold the naming rights to its gymnasium to local grocery store Shop-Rite and now an elementary school in suburban Detroit is considering courting marketers to name its new school.
		TD BankNorth, acknowledging the history of the place, in it's promotional naming campaign urges Boston to "go ahead, call it the Garden again." While this is not the perfect solution, it's a respectful move by a marketer that seems to understand just how far out of whack naming rights activity has progressed.
		Just a generation or two ago, the practice of slapping a brand name on a public space would have been met with disdain, disgust and downright disbelief.
	www.adrants.com /2005/07/school-considers-selling-naming-rights.php (391 words)

	Selling naming rights can be a risque business
		In the world of naming rights, beer is a hit.
		The trend of franchises selling naming rights to corporations has inspired fan confusion and civic embarrassment.
		The Buffalo Bills were among the first to sell naming rights.
	www.azcentral.com /arizonarepublic/sports/articles/0922boivin0922.html (607 words)

	The Citizens Voice - Naming rights for stadium being offered
		The agreement would also allow Jack Williams to pass naming rights for the left-field party deck to a third-party manufacturer, contingent upon Stadium Authority approval.
		The proposed 15-year, $5.3 million agreement is on par with other naming rights deals throughout Minor League Baseball.
		Cordaro said he would move to prevent the authority from signing any naming rights agreement - or look to void one once the authority changes hands next month.
	www.zwire.com /site/news.cfm?newsid=13595929&BRD=2259&PAG=461&dept_id=455154&rfi=6 (807 words)

	Qwest buys naming rights to Seahawks Stadium
		Safeco Insurance Co. purchased the naming rights of the publicly owned baseball stadium in 1998 for about $1.8 million per year, adjusted annually for inflation over the 20-year life of the contract.
		The Qwest deal puts to rest rumors that a player in the Seahawks Stadium naming rights bidding was Comcast, which late last year offered $7 million for 10-year rights to name the Tacoma Dome.
		Under the agreement between First & Goal and the stadium authority to use the stadium, proceeds from the naming rights would be used to pay maintenance and upkeep at the facility.
	seattlepi.nwsource.com /football/175998_hawk02.html (656 words)

	Muni May Sell Naming Rights To Metro Stations
		As for naming rights, the first step may be finding out if riders think Muni service has improved enough to make it worthwhile for sponsors to put their names on the system's facilities.
		The Municipal Railway's governing board is considering selling the naming rights to streetcar stations as part of a marketing plan to raise the transit system's profile and earn more revenue that could be plowed into improved service.
		Experts in the growing business of selling naming rights say Boston's $20 million revenue estimate is probably high, but the idea has tremendous potential.
	www.sfgate.com /cgi-bin/article.cgi?file=/chronicle/archive/2001/01/23/MN181210.DTL (833 words)

	USATODAY.com - Welcome, students, to Acme Co. high school
		That could be the reality in the Plymouth-Canton, Mich., school district, where administrators say their budget is so tight they had to approve the selling of naming rights to their new elementary school, existing schools, athletic field and even events.
		Selling the name denigrates the honor of having a school named after a civic leader and is only a short-term fix to schools' financial troubles, said Arnold Fege, director of public engagement and advocacy for the Public Education Network, a Washington, D.C.-based association of education advocacy groups focused on poor and disadvantaged students.
		And in Walled Lake, an outdoor classroom was named for Lowe's, the home-improvement chain.
	www.usatoday.com /money/2005-07-10-naming-rights-usat_x.htm (749 words)

	USATODAY.com - Missouri arena's naming rights relinquished
		KANSAS CITY, Mo. — The family of a Wal-Mart heiress who is the namesake of the University of Missouri's new sports arena has agreed to transfer the naming rights to the school after allegations that the young woman cheated her way through college, the university said Tuesday.
		They named it Paige Sports Arena, for their daughter, Elizabeth Paige Laurie, but have voluntarily relinquished the naming rights, the school said.
		Bill and Nancy Laurie, of Columbia, received naming rights for the hometown arena as a condition of their $25 million gift to kick-start the university's building campaign.
	www.usatoday.com /sports/college/2004-11-23-missouri-naming-wal-mart_x.htm?csp=34 (543 words)

	Ellman seeks consultant for arena naming rights
		Bank One is paying $66 million over 30 years for naming rights to Bank One Ballpark, while America West Airlines will spend $26 million over the 30-year life of the deal for naming rights to America West Arena.
		Under terms of Ellman's deal with the city, however, he is entitled to all profits from the sale of the facility's naming rights.
		Bonham would not speculate on the potential value of those rights, but lauded the long-term marketing potential of the project because it eventually will be next door to a National Football League stadium and is supposed to be surrounded by a glitzy retail and entertainment development.
	www.azcentral.com /specials/special07/articles/0924wvarenaname24.html (348 words)

	Astros strike out Enron name - Feb. 27, 2002
		But the team filed a motion with the bankruptcy court earlier this month seeking to get the naming rights back, saying it was being hurt by the association with the Houston-based company and that it was concerned that Enron would seek to resell the naming rights for the stadium without the team's approval.
		The team may be stuck with the name Astros Field and without the corporate dollars that come from selling naming rights for some time.
		Louisiana tried to sell the name of the New Orleans Superdome starting last summer, hoping to seal a deal before the 2002 Super Bowl that was played there earlier this year.
	money.cnn.com /2002/02/27/companies/enron_astros (694 words)

	Naming Rights Deals
		Naming Rights Deals—Pro Sports also provides one of the first national studies on consumer attitudes toward naming rights sponsors.
		This detailed examination of naming rights deals provides valuable information and insights for executives at sports teams, facilities and corporations.
		Naming Rights Deals examines corporate decision makers' attitudes toward naming rights sponsorships through in-depth interviews with key executives.
	www.insmkt.com /nrd.htm (220 words)

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In the News (Sun 27 Dec 09)