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Topic: Narrowcasting

In the News (Sun 16 Jun 19)

  What is Narrowcasting?
Narrowcasting is a catchall term used for communications such as radio or television signals that are limited to subscription customers or otherwise prohibited from being broadcast.
Narrowcasting is directed to a particular audience via proprietary equipment and encryption, or by some other discriminatory means.
Mailing lists are yet another example of narrowcasting, as are podcasts that are generally geared towards a highly specific segment of the public.
www.wisegeek.com /what-is-narrowcasting.htm   (486 words)

 Mediaplaza - Narrowcasting voor de marketeer
Narrowcasting creëert eyeballs en is een ideaal medium om uw doelgroep te bereiken.
Narrowcasting is een verzamelbegrip voor het verspreiden van specifieke informatie naar een specieke doelgroep.
Narrowcasting wordt momenteel vooral gebruikt als 'push'-technologie voor het afvuren van reclameboodschappen op een toch al gehersenspoeld publiek.
www.mediaplaza.nl /mp.php/marketingplaza/agenda/agenda.php?id=37&PHPSES=4d4bc2bcd098d1ccaf733c82e7f8f5a0   (2006 words)

 Narrowcasting software and narrowcast networks | WireSpring
Narrowcasting networks can be a marketer's dream, since they allow for real-time marketing experiments and the near-instantaneous distribution of new advertising messages.
Most narrowcasting solutions include remote scheduling software that allows the network operator to change content on one display, a group of displays, or the entire network at once, as well as tailor content based on the time of day.
Narrowcasting networks frequently utilize plasma displays and LCD monitors to deliver messages that are targeted to a specific venue, time, and audience.
www.wirespring.com /Solutions/narrowcasting.html   (589 words)

 What is narrowcast? - A Word Definition From the Webopedia Computer Dictionary
Cable television is an example of narrowcasting since the cable TV signals are sent only to homes that have subscribed to the cable service.
Perhaps the best example of narrowcasting are e-mail lists where messages are sent only to individuals who subscribe to the list.
The terms multicast and narrowcast are often used interchangeably, although narrowcast usually refers to the business model whereas multicast refers to the actual technology used to transmit the data.
www.webopedia.com /TERM/N/narrowcast.html   (220 words)

 Tsjil internet solutions voor internetsites, CMS, narrowcasting, webdesign, zoekmachine optimalisatie, ASP.NET, ...
Narrowcasting omvat de doelgerichte distributie van multimedia content (zoals advertenties en nieuws) naar specifieke locaties of zelfs individuele schermen binnen deze locaties.
Narrowcasting omgevingen vormen de droom voor iedere marketeer, omdat deze hem de mogelijkheid biedt tot realtime marketingexperimenten en vrijwel directe communicatie van nieuwe advertentie- en communicatieberichten.
Narrowcasting is geen toekomstmuziek meer, maar een praktisch instrument om uw interne en externe communicatie te versterken.
www.tsjil.nl /pages/pagina.aspx?p=3&sp=57   (474 words)

 Narrowcasting Web 2.0 Rss Podcasting Blogs
Narrowcasting sends information to a specific list of recipients whereas broadcasting sends information to a wide range of recipients.
Some examples of narrowcasting are listservs, blogs, wikis, rss, and podcasting.
In higher education, narrowcasting allows students to participate in the creation of content rather than simply consume information delivered by technology.
comp.uark.edu /~estover/narrowcasting   (126 words)

With narrowcasting the programmer or producer assumes that only a limited number of people or a specific demographic group will be interested in the subject matter of a program.
But increasingly, they, too, are engaged in forms of narrowcasting by segmenting similar programs that appeal to specific groups into adjacent time slots.
In the United States, then, narrowcasting is driven by economic necessity and competition.
www.museum.tv /archives/etv/N/htmlN/narrowcasting/narrowcasting.htm   (550 words)

 EDUCAUSE | EDUCAUSE Live! July 21, 2005
Narrowcasting 101: Using Blogs, Podcasts, and Videoblogs in Higher Education
A key element of the new Web is narrowcasting, which includes Weblogs, podcasts, and video blogs.
Practices surrounding narrowcasting that use RSS feeds and aggregators to distribute increasingly rich amateur content are creeping onto our campuses.
www.educause.edu /LIVE0514   (511 words)

 Narrowcasting - SourceWatch
A derivative of the term "broadcasting", narrowcasting is the delivery of messages to a select audience.
More recently, narrowcasting has involved the use of new electronic media to deliver messages that might invoke widespread negative responses if broadcast to a more general audience through more traditional electronic broadcast media.
Propagandists sometimes find narrowcasting to a select audience to be more cost effective than traditional broadcast tactics.
www.sourcewatch.org /index.php?title=Narrowcasting   (224 words)

 Digital Signage Directory - Research - Narrowcasting Market Poised for Rapid Growth
Narrowcasting, or to be more precise, “digital delivery of visual content through a network of displays in an out-of-home setting that is centrally managed and controlled,” is the newest of these many channels.
Narrowcasting systems are not simple (or cheap) to design, install, and manage.
In a broader sense, the narrowcasting industry must continue to support and even fund efforts to educate their audience on the potential and capabilities of dynamic networked digital solutions.
www.digitalsignagedirectory.com /articles/article_details.asp?ID=1   (1343 words)

 NARROWCASTING - LUKKIEN   (Site not responding. Last check: 2007-10-16)
Schiphol Group recently started a Narrowcasting project whereby a number of LED’s were installed in Lounge 1 on Amsterdam Airport Schiphol.
Narrowcasting is the new medium with which audiovisual messages can be communicated in an attractive and interactive manner, to any specific target group.
This separation has grown naturally over the years, but in the world of narrowcasting it no longer holds, simply because all talents, such as photography, 3D imagery, audio and film, are now integrated into this single medium, called Narrowcasting.
www.lukkien.com /data/en-uk/cases/narrowcasting.php   (355 words)

 Marketingfacts : Narrowcasting
Voor aanbieders van narrowcasting het moment om hun technische blik te verbreden, voor principalen met een mogelijke behoefte om locatie gebonden beeldschermcontent in te zetten wellicht een reden om nog verder te dwalen.
Vandaag verwijst Adfoblog naar het rapport ’Narrowcasting in beeld‘ waarin Barbara Oerbekke en Bram Nauta van branche-organisatie Popai Benelux hebben uitgezocht hoeveel schermen met instore-tv ons land nu eigenlijk telt.
Uit het onderzoek blijkt dat in Nederland 16.700 schermen aanwezig zijn in 2.880 (verkoop)punten.
www.marketingfacts.nl /rubrieken/Narrowcasting   (1531 words)

 Narrowcasting in Public Spaces: The Outlook for Out-Of-Home Television and Digital Signage
Examples of narrowcasting in public spaces include delivering pricing and promotional messages to shoppers in department stores or supermarkets, beaming appropriate advertising and news to commuters at airports, in train stations, on busses, or in elevators, or highlighting special offers to customers at retail settings.
Many brand managers and creative directors are intrigued about using narrowcasting technology and services to improve their marketing programs.
Narrowcasting in Public Spaces is one of the most significant opportunities for many technology vendors, service providers, and brand managers.
www.capv.com /home/Multiclient/Narrowcasting.html   (321 words)

 Cèsar Carreras - Narrowcasting of virtual cultural portals
Narrowcasting of virtual cultural portals: the cases of Barcelona’s Botanic Gardens and the Boí valley
It is not always the number of hits that determines this success, instead they need to be used by specialist groups and in the context of cultural dissemination, education and research.
The aim in defining the key concepts of cybermetrics, the discipline that studies the quantitative description of the content and communication processes seen on the internet, is to show how the narrowcasting of cultural resources to groups of interest is more important than general broadcast over the internet.
www.uoc.edu /digithum/dt/eng/carreras02.html   (127 words)

 Narrowcasting, Narrowcasting Software, Narrowcasting Players Advertising
Use powerful narrowcasting software for a public information display that catches the attention of a narrowcasting audience.
This is what narrowcasting for public information is all about.
Narrowcasting yields superior results in terms of brand recall using the latest narrowcasting software.
www.navori.com /narrowcasting.htm   (246 words)

 narrowcasting - IceRocket Tag
predators · animal kingdom · teach · narrowcasting · gltp · great limpopo transfrontier park · wildcasting · peace parks · tjdiaries · mala mala ·
Het bedrijf Navori meent dat deze vorm van communicatie een volgende stap is om consumenten aan te spreken.
narrowcasting · gltp · great limpopo transfrontier park · peace parks · malilangwe · gonarezhou · bushmen · pamushana · bushmen san paintings bushmen paintings art...
blogs.icerocket.com /tag/narrowcasting   (772 words)

 Digital Signage, Narrowcasting - Real Digital Media
The need to reach echo boomers, as well as a desire to deliver different messages in various areas of the store, is leading retailers to trade printed signage for new, hip messages delivered through narrowcasting.
The opposite of broadcasting, narrowcasting provides media content that is designed for and distributed to a specific viewer segment.
Sometimes called "experiential" marketing or "retailtainment," narrowcasting and plasma screens are helping chains to communicate dynamic specialized messages to customers in real time.
www.realdigitalmedia.com /news.cfm?Page=Press&Menu=Press&PressReleaseID=21   (1388 words)

 PRESS RELEASE Cotelligent and Narrowcasting Industry Profiled on Top Investor Research Website   (Site not responding. Last check: 2007-10-16)
Rapid growth in narrowcasting (video messaging to a very targeted audience) has been forecast since 2000 but the only true method of delivery (flat LCD or Plasma screens) was way beyond everyone's budget.
They recognized this trend after 2000 and approximately one year ago turned their focus to narrowcasting where significant growth opportunities were identified.
By combining 10 years of narrowcasting and media experience with 10 years of IT consulting experience that includes an extensive understanding of Internet applications and mobile/wireless technology, Cotelligent hopes to become a leader in narrowcasting.
www.marketwire.com /mw/release_html_b1?release_id=74606&category=   (2694 words)

 Fernando’s Desk » Blog Archive » Blogs: Widecasting And Narrowcasting
It is already pretty obvious that the existing media terms, broadcast and narrowcast can be applied to blogs.
In fact it seems clear to me that the blogsophere is simultaneously becoming a broadcast network for some and nothing more than a narrowcast network for others.
My hope is that shallowcast and deepcast will be two ideas that help us think a little more about the way the structure of the blog shapes the experience of the blog.
fernandogros.com /?p=396   (669 words)

 Article reprint from Narrowcasting News From Bill Collins - Scala
This article concerns the naming of the emerging industry of sometimes known as Digital Signage or Narrowcasting.
To request a free subscription to NARROWCASTING NEWS FROM BILL COLLINS, send an E-mail with you name, E-mail address, phone number, company name and title to NarrowcastNews@cinci.rr.com.
For those of us in this new media industry -- which is variously called "digital signage" or "narrowcasting in public spaces," or "digital visual messaging" or "out-of-home television" or "captive audience networks" or "placed-based media" or any of another dozen or so terms -- we're not sure...
www.scala.com /narrowcasting/index.html   (453 words)

 The Hindu : DD to introduce `narrowcasting' in Bellary
Bellary is among 12 places in the country selected for the "narrowcasting" programme to be introduced by Prasar Bharati from October 12, Sushma Swaraj, Union Minister for Information and Broadcasting has said.
She was speaking after commissioning the Doordarshan Metro Low-Power Transmitter (LPT) and laying the foundation stone for an FM radio station here today.
Swaraj said the Ministry had thought of narrowcasting to create awareness and educate the masses on various welfare schemes and give tips to farmers on agricultural practices adopted in the region.
www.hindu.com /2002/08/17/stories/2002081701710400.htm   (220 words)

 Tijd Beursmedia > Partners Narrowcasting   (Site not responding. Last check: 2007-10-16)
Voor narrowcasting kunnen zaken als het laatste beursnieuws, tickertapes, grafieken, stijgers en dalers of juist de koers van één beursgenoteerde onderneming worden geleverd.
Novum heeft een leidende rol in de nieuwsvoorziening in Narrowcasting omgevingen en is betrokken bij Narrowcasting projecten in o.a.
Manovra draagt zorg voor ontwerp en implementatie van narrowcasting technologie en de distributie van de boodschap vanuit één centrale plek naar 10, 100 of 1000 schermen.
www.tijdbeursmedia.nl /contentpage.asp?page_id=683   (243 words)

 Developments of Narrowcasting and its Adoption Across Europe
To remedy this situation, this study recently carried out a six-day European survey aims to discover the extent to which narrowcasting is being adopted and for which applications it is being used.
Through our conversations with technology vendors and system operators, we discovered that although narrowcasting is not yet widely publicized, it is indeed being used in many different areas.
Our research indicates that many network operators in Europe are concentrating their energies on one specific area and do not necessarily know about similar applications in other areas.
www.prweb.com /releases/2003/12/prweb93510.htm   (544 words)

 PRESS RELEASE KatrinaWish.com Narrowcasting System Connects World to Evacuees   (Site not responding. Last check: 2007-10-16)
From the KatrinaWish.com website (www.katrinawish.com), individuals, families, schools, associations and communities from all over the world can send their digital-wishes using the MediaTile narrowcasting system directly to large-screen TVs in evacuee centers.
The KatrinaWish.com narrowcasting system accepts static digital images in jpeg formats, such as a digital photograph of an individual holding a sign, or video clips in mpeg2 formats.
MediaTile eliminates the number one barrier to deploying narrowcasting networks and networked digital signage solutions: the costly and complex on-site IT infrastructure and networking support.
www.marketwire.com /mw/release_html_b1?release_id=95879   (413 words)

 "Narrowcasting" by Tom Stock & Nick Borst
By the final days of the election cycle in 2000, national television news was estimating that the Gore-Lieberman campaign was set to deliver 15 million pre-recorded calls in the same 20 states that the GOP was targeting with 50 million calls
In Narrowcasting: Why Automated Political Calls Work, And Why They Don't, the authors examine research on political persuasion done by social and political scientists.
They focus on the use and effectiveness of narrowcasting as a persuasion tool in political campaigns, with concrete, real world recommendations for using automated political calls in a campaign.
www.wastelandpress.net /Narrow.html   (132 words)

 The definition of Interactive Narrowcasting.
Interactive Narrowcasting - (in terms of iTV) - Using a back channel such as SMSTV along with Narrowcasting.
Narrowcast Definition - In terms of advertising and/or programming, it often means to target the wishes and/or interests of smaller and smaller audiences, such as a shopping mall or even down to the individual viewer.
An example of the opposite would be blanketing a region with a commercial and hoping enough interested viewers might see it, though most would not be interested in the commercial.
www.itvdictionary.com /definitions/interactive_narrowcasting_definition.html   (175 words)

 Narrowcasting is een hype
Volgens Vincent de Pooter, BU Manager Research bij Heliview, is narrowcasting een hype omdat er in de markt nog wordt gesproken op caseniveau.
Ook kenmerkend voor de hype is dat allerlei partijen zich met eurotekens in de ogen op narrowcasting storten.
Edwin van Setten van n-store: 'De audiovisuele markt heeft het in de eigen markt moeilijk, dus trekken ze naar de narrowcasting markt.
www.marketing-online.nl /nieuws/ModuleItem41242.html   (464 words)

 Emerce - Homepage: Seminar Narrowcasting voor de marketeer   (Site not responding. Last check: 2007-10-16)
Nieuwe tijden vragen om nieuwe middelen en narrowcasting is een effectief manier om (weer) met uw doelgroep in contact te treden.
Tijdens het congres 'Narrowcasting voor marketeers' geven pioniers, experts en leveranciers een helder beeld van het snel veranderende medialandschap en de rol die narrowcasting hierin kan spelen.
Marketingstrategie��n die narrowcasting niet opnemen in hun marketingmix laten kansen om in contact te treden met hun doelgroep onbenut.
www.emerce.nl /agenda_print.jsp?id=1624874&rid=emerce_rubriek_home&site=247   (142 words)

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