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| | Who finds loyalty cards rewarding? | Cash | The Observer |
 | | The shops have had a standard loyalty card for some time, but the new scheme, introduced, according to the Co-op, to remind people that there is an alternative to the grocery giants, brings together all parts of the operation. |
 | | Loyalty schemes come in two main forms: those linked to spending at particular retailers, such as the Boots Advantage card and Tesco Clubcard; and those linked to credit cards, which allocate points whenever the cards are used. |
 | | Nectar says that £800m worth of points have been cashed in by customers since the scheme was launched in 2002 - although it does not reveal the number that remain uncashed. |
| observer.guardian.co.uk /cash/story/0,,1863654,00.html (1133 words) |
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