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| | [No title] (Site not responding. Last check: 2007-10-24) |
 | | Loyalty programmes are known for some of their more obvious effects - such as increasing spend (and therefore customer lifetime value), and better retention - but they can also achieve a number of other things that impact the company's business strategy, operational efficiency, human resources policy, and more. |
 | | Well, loyalty cards are just one element of the overall shopping experience, rather than the prime reason for choosing a particular store, while factors such as price, quality, service, and convenience contribute more to fostering loyal shoppers, according to consumer research food and grocery think-tank, IGD. |
 | | The loyalty programme gives us a way of identifying specific customers, and tying their demographic records to their transaction records in the back-end database (whether that be an in-house collection of databases, an enterprise-wide CRM system, or some other data warehouse that's being updated, analysed, and used across the whole business).Business intelligence starts with data. |
| home.earthlink.net /~bidpointz/sitebuildercontent/sitebuilderfiles/RewardDrivesBehavior.doc (4367 words) |
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