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Going Negative First, negative advertising may discourage supporters of the candidate who is attacked, Attack advertising might defuse partisan support for the opposition, just as advertising in general reinforces partisan preferences. Finally, negative campaigning may diminish the power of civic duty and may undermine the legitimacy of the entire electoral proccess. The negative tenor of campaigns can he traced to the competitive nature of political advertising, to the activities of organized interests, and, last but not least, to the ways in which reporters cover the campaign. pcl.stanford.edu /common/docs/research/iyengar/1996/goingneg.html   (3146 words)

Negative campaigning - Wikipedia, the free encyclopedia Negative campaigning is trying to win an advantage by referring to negative aspects of an opponent or of a policy rather than emphasizing one's own positive attributes or preferred policies. Negative campaign tactics in democracies are often rhetorical, whereas negative campaigns in totalitarian jurisdictions sometimes involve criminal charges and torture to convince constituents of negative aspects of opposition ideas. Some strategists say that an effect of negative campaigning is that while it motivates the base of support it can alienate centrist and undecided voters from the political process, reducing voter turnout and radicalizing politics. en.wikipedia.org /wiki/Negative_campaigning   (1522 words)

Negative campaigning and electoral competition Negative campaigning is the general term that includes all the advertisements and speeches from one candidate that refer to the opponent's policy and personal attributes. Positive campaigning, instead, refers to all the advertisements and speeches from one candidate that are related to his or her personal and political attributes. Finally, the overall fraction of negative campaigning in open elections and in elections with an incumbent is the same. repository.upenn.edu /dissertations/AAI3138042   (362 words)

Negative Campaigning in the Georgia 2002 Elections Negative advertisements are highly effective during campaigns and seem to lead to electoral victories. Likewise, the traditional view that extreme negativity in advertisements could yield negative effects on the sponsor is disproved due to the phenomena of the sleeper effect (as demonstrated in the races between Unterman and Stevens as well as Chambliss and Cleland). Due to the complex nature of each campaign and numerous mistakes made by candidates, it was difficult to choose a campaign that illustrated the least effective use of negative campaigning. www.uga.edu /juro/2004/sheriff4.htm   (683 words)

Negative Campaigning in the Georgia 2002 Elections Negative campaigning is a valuable tool used to undermine the overwhelming support of Democratic incumbents who suffocated Republican attempts at election for decades. The significance of negative campaigning, or “attack advertising,”; is illustrated in the context of the 2002 elections in Georgia. Despite criticisms of negative campaigning, scholars widely agree that one of the most effective ways to reach voters is to appeal to their emotions through negative advertisements. www.uga.edu /juro/2004/sheriff1.htm   (3235 words)

Anti-State.com : Negative Campaigning , by Gus Ellis The charge of "negative campaigning" is curious because it seems to assume that anything that is negative should not be said, at least not in public. Notice that although politicians of all stripes lament negative campaigning, there is one type of negative campaigning that they never discuss — the type they routinely launch against private citizens. But the term negative campaigning is too mild a term to describe what goes on in elections. www.anti-state.com /article.php?article_id=331   (1277 words)

Baylor University || Public Relations || The Santa Barbara News-Press (Calif.) - Negative campaigning element of S.B. ... From blistering mailers in 3rd District supervisorial races to television commercials by a mega-millionaire challenger attacking the integrity of a longtime congressman, negative campaigning is no stranger to Santa Barbara County politics. Negative campaign ads "appeal to the worst part of our human nature," yet often are effective, as long as they don't go too far, said John Davies, a longtime political and public relations consultant, who has developed such hard-hitting advertising strategies for numerous local campaigns. Campaign "hit pieces" were mailed out by the eventual winner, Supervisor-elect Brooks Firestone, against opponents John Buttny and Steve Pappas. www.baylor.edu /pr/index.php?id=22917   (1207 words)

Negative Campaigning: Advice for Attacker and Attackee - by William S. Bike - The Heartland Institute In a 1992 California State Assembly race, a campaign released to the media information that its opponents was a pornographer--but the pornographer was actually a different man with the same name. If the media will not cover the negative information on their own and the campaign has to promote it, the candidate generally has to be the one responsible for releasing the negative information, rather than a member of the campaign team. If you are campaigning negatively via mailed or distributed campaign literature, however, the candidate should be kept out of the piece, with nothing more than a "Paid for by Citizens for Joe Goodguy" disclaimer. www.heartland.org /Article.cfm?artId=769   (1713 words)

Sun.Star Cebu - Nalzaro: Negative campaigning Some researches suggest negative campaigning is the norm in all political venues, mitigated only by dynamics of a particular contrast. “Negative campaigning tactics in democracies are often rhetorical, whereas negative campaigning in totalitarian jurisdictions sometimes involves criminal charges and torture to convince constituents of negative aspects of opposition ideas. Negative campaigning is argumentum ad hominem, meaning that if a debater runs out of arguments he resorts to personal attacks. www.sunstar.com.ph /static/ceb/2007/05/12/oped/bobby.nalzaro.saksi.html   (496 words)

Opinion: McCollum for GOP The Mel Martinez campaign's unprincipled attacks on Bill McCollum show Martinez to be unworthy of support in Tuesday's Republican Senate primary. No matter what else Martinez may accomplish in public life, his reputation will be forever tainted by his campaign's nasty and ludicrous slurs of McCollum in the final days of this race. The slurs culminated with Martinez campaign advertisements that label McCollum - one of the most conservative moralists in Washington during his 20 years as a U.S. representative - "the new darling of the homosexual extremists" because he once favored a hate crime law that had bipartisan support. www.sptimes.com /2004/08/30/Opinion/McCollum_for_GOP.shtml   (787 words)

Columns: The difference between a negative campaign and a dishonest one Unfortunately, negative campaigning has become synonymous with dirty campaigning in the political lexicon, and the press is partly to blame. Pundits and scholars who collapse all attack ads into the catchall category of "negative campaigning' are treating the complex world of political ads in a simplistic manner that is not shared by the citizenry at large." Instead of just wringing their hands over negative campaigning, political reporters and commentators should devote more of their time and energy to keeping candidates honest and holding them accountable. www.sptimes.com /2002/09/01/news_pf/Columns/The_difference_betwee.shtml   (888 words)

WorldNetDaily: The myth of negative campaigning Normally, partisans of one campaign are only capable of perceiving negative campaigning by opponents. Some people think negative campaigning is when a candidate criticizes his opponent rather than focusing exclusively on the positive reasons voters should support him. Some people use negative campaigning as another excuse for draconian campaign finance regulations that would chill the most basic forms of free political expression. www.worldnetdaily.com /news/printer-friendly.asp?ARTICLE_ID=15028   (666 words)

Online NewsHour: Going Negative -- February 22, 2000 Margaret Warner leads a discussion with four experts on negative campaigning in the presidential race, after a background report. And, indeed one of the tricks that really hasn't been discussed all that much is running a negative campaign, which both campaigns to a greater or lesser extent are, but maintaining in the voter's mind that you are the positive candidate. When negative campaigning becomes the dominating campaign, it wipes out the capacity to talk about the future, lowers the quality of discourse in an election and we seem to be heading down that trail very, very rapidly now. www.pbs.org /newshour/bb/election/jan-june00/negative_2-22.html   (2302 words)

Two cheers for negative campaigning Negative campaigning is good when it highlights differences between candidates. Negative campaigning, truthfully pointing out the opponent’s record or position on something, shouldn’t be confused with the iniquitous lying about one’s opponent or highlighting irrelevant facts. "Negative campaigning" is disliked by incumbents since it strips away all that syrupy fakery by which they promote themselves. www.freerepublic.com /focus/f-news/1200189/posts   (1824 words)

Truth, open exchange not 'negative campaigning'   (Site not responding. Last check: 2007-10-09) My educated guess is that one of Senator Kerry's chief campaign strategies will be to use "negative campaigning" as both a sword and a shield. While shamelessly distorting the president's record through truly dirty campaigning, he'll falsely charge the Bush team of negative campaigning to obscure his own problematic record. But before addressing the matter of campaign tactics, let's get a few things straight about so-called "negative campaigning" and the proper parameters of political discourse during an election cycle. www.freerepublic.com /focus/f-news/1093615/posts   (920 words)

Truth in Politics Campaigning is hard enough to do without having to defend yourself. Yes, we know the campaign "experts" tell us that negative campaigning in the end of a campaign can get a few more votes. Being negative against an opponent means, negative words, slogans, tactics, or strategies in print media, TV, radio and telephone campaigns. www.helpvia.com   (401 words)

From Bush, Unprecedented Negativity (washingtonpost.com) On Wednesday and Thursday, as Kerry campaigned in Seattle, he was greeted by another Bush ad alleging that Kerry now opposes education changes that he supported in 2001. Though stretching the truth is hardly new in a political campaign, they say the volume of negative charges is unprecedented -- both in speeches and in advertising. And because campaigns typically become more negative as the election nears, "I'm anticipating it's going to be the most negative campaign ever," eclipsing 1988, West said. www.washingtonpost.com /wp-dyn/articles/A3222-2004May30.html   (809 words)

Going Negative | PopMatters Television Feature Petersburg Times ("The Difference Between a Negative Campaign and a Dishonest One," 1 September 2002), her study determined voters resist ads featuring inflammatory language, discussing an opponent's personal life, or containing misleading data. She further found that voters were able to distinguish between ads that are negative but fair in their criticism, and those that unjustly attack a candidate. Recent campaign finance legislation technically restricts the amounts that private groups can spend on such ads, but it will likely be years before the glut of legal challenges to the changes can be resolved. www.popmatters.com /tv/features/040301-goingnegative.shtml   (1502 words)

Las Vegas Mercury: Editor's Note: The Tao of negative campaigning The 2004 political campaign's nasty and misleading candidate advertising has begun to arrive in local mailboxes. Let's be clear, though: Negative campaigning is not new and not inherently wrong. The part that bothers me is when negative campaigns purposely distort the truth or perpetuate blatant lies. www.lasvegasmercury.com /2003/MERC-Dec-11-Thu-2003/22754082.html   (721 words)

BBC NEWS | Have Your Say | Is political campaigning too negative? Sally Roberts, London, UK Whilst not encouraging negative campaigning for the sake of it, it has to be said that to campaign without pointing out what you regard as the shortcomings of your rival political parties would be distinctly naive. They are the ones who started negative campaigning for the selfish aims of their owners. Although I do agree that the campaigning itself is too negative and while it doesn't put me off voting, it makes me think a lot less of the party doing the negative campaigning. news.bbc.co.uk /1/hi/talking_point/4317875.stm   (4077 words)

The Payson Roundup: Negative campaigning was more than enough   (Site not responding. Last check: 2007-10-09) In the recent political campaign, there seemed to be no end of campaigning against a candidate, rather than campaigning for a candidate. Both presidential candidates and their supporters were guilty of emphasizing their opponents' negative qualities rather than leading discourse about their preferred candidate's positive qualities. I don't care to see a repeat of this negative campaigning in 2006 and 2008. www.paysonroundup.com /section/mailcall/storypr/17252   (140 words)

Negative Campaigning Marks Texas Runoff, Negative Campaigning Marks Texas Congressional Runoff Between Henry Bonilla, ... Negative campaigning marks Texas congressional runoff between Henry Bonilla, Ciro Rodriguez The Democratic Congressional Campaign Committee is airing ads for Rodriguez that attack Bonilla for what it says are cuts in veterans and military benefits. In a campaign this short, turnout from the base will be the key to a victory for either candidate, said Jason Casellas, assistant professor in government at the University of Texas at Austin. www.cbsnews.com /stories/2006/12/10/ap/politics/mainD8LU46E80.shtml   (591 words)

Porphyrogenitus: On Negative Campaigning The worst that is ever said in the press about Democratic negative campaigning is that "both sides do it". But I'm ready for the Republican’s negative hit-job campaign of character assassination and lies like when they'll try to point out I voted against funding the troops or say I want to raise taxes just because I do want to raise taxes, and I'll fight back when it comes. That's pretty much de rigur, which is why the Democrats are superior at negative campaigning: they get a pass when they do it, which makes it more effective, while the Republicans get called on anything - however true - that is even a hint negative. www.porphyrogenitus.net /archives/002170.html   (858 words)

National Catholic Reporter: Electing a new pope April 11, 2005 The hope is that the mere fact that negative things are being said, whether or not they turn out to be true, will be enough to derail a particular candidacy. This sort of murmuring is part of the inevitable backdrop to a campaign season, and one that’s more analogous to British rather than American politics –; the race lasts only a couple of weeks, instead of almost three years. It should be emphasize that these smear campaigns originate outside the College of Cardinals, not inside, and that there is generally a very genteel, respectful tone to the discussions among the cardinals themselves. www.nationalcatholicreporter.org /update/conclave/pt041505c.htm   (838 words)

Truth, open exchange not 'negative campaigning' - The Forum at GOPUSA My educated guess is that one of Senator Kerry's chief campaign strategies will be to use andquot;negative campaigningandquot; as both a sword and a shield. While shamelessly distorting the president's record through truly dirty campaigning, he'll falsely charge the Bush team of negative campaigning to obscure his own problematic record. It is not dirty to expose the truth about your policy positions and record or that of your opponent, even when it puts him in a negative light. www.gopusa.com /forum/showthread.php?t=9937   (505 words)

LWV   (Site not responding. Last check: 2007-10-09) SPEAK OUT at public meetings with candidates accountable for the content or lack of content in their campaign materials, advertising, debates and appearances. If you are tired of negative political campaign advertising, use the power of your vote for positive change. Vote for candidates who are represented by campaigns which do not mislead voters or appeal to fear or prejudice; campaigns which are built on issues, not accusations; substance, not sound bites. www.cboss.com /lwv/politicalcampaigns.htm   (450 words)

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