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| | 3.01: The Letter U and the Numeral 2 |
 | | Combining, say, car-manufacturers' slogans, sound effects, and a PSA warning against drinking and driving in "We Are Driven" (from their 1993 release, Free), they create a danceable phantasmagoria that disses our culture's obsession with the automobile: simple enough, thought-provoking, and pretty funny. |
 | | At their worst, the members of Negativland are repetitive and smarmy; at their best, they are razor-sharp, microscopically focused, and deadly accurate. |
 | | From the start, Island's argument had been one of economics: Negativland was attempting to profit from U2's popularity, and the group had timed its decoy release to coincide with an upcoming U2 release (previously Joshua Tree had sold more than 6 million copies in the US). |
| www.wired.com /wired/archive/3.01/negativland_pr.html (1972 words) |
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