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Topic: Neuroeconomics

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	ipedia.com: Neuroeconomics Article (Site not responding. Last check: 2007-10-19)
		Neuroeconomics is the subset that focuses on high-level concepts of personal choices and decisions, and how these are represented using our neurons and biochemistry.
		Neuroeconomics is the subset that focuses on personal choices and the mental changes that correlate with the choices and may even cause them.
		Neuroeconomics is the subset that focuses on thought about our choices, especially the cognition that happens when we understand our options and then choose one.
	www.ipedia.com /neuroeconomics.html (476 words)

	Neuroeconomics - Wikipedia, the free encyclopedia
		In neuroeconomic experiments, full brain scans will be performed using fMRI or PET in order to compare the roles of the different brain areas that contribute to economic decision-making.
		Neuroeconomics, although a relatively recent approach to biology and human behavior, shows promise of contributing to knowledge in a wide range of areas.
		Neuroeconomic approaches have already been applied to issues as diverse as proving guilt beyond a reasonable doubt [1] and analyzing communications services demand [2].
	en.wikipedia.org /wiki/Neuroeconomics (730 words)

	Neuromarketing » Neuroeconomics
		The wildly popular television game show, Deal or No Deal, is a televised neuroeconomics experiment (or would be if you could scan the brains of the participants as they played): each week, contestants choose to accept a fixed amount of money, or keep playing with the possibility of a still-higher payoff.
		Neuroeconomics research tells us that financial decisions are often evaluated in a way that lets our emotions overrule rational financial analysis, and setting prices turns out to be one more area in which this is true.
		And neuroeconomics research tells us that avoiding risk, sometimes to the point of forgoing probable benefits, is highly typical behavior.
	www.neurosciencemarketing.com /blog/topics/neuroeconomics (6505 words)

	World Wide Words: Neuroeconomics
		In neuroeconomics, our goal is to observe and measure what’s happening in the brain when people are making decisions”.
		The field is expanding: the University of Minnesota held the first conference on neuroeconomics in October last year and plans to hold a second this year.
		Zak is a leading protagonist in the relatively new field of neuroeconomics, which aims to understand human social interactions through every level from synapse to society.
	www.worldwidewords.org /turnsofphrase/tp-neu3.htm (260 words)

	DigitalCommons@University of Nebraska - Lincoln \| The Neuroeconomics of Trust
		This chapter sketches a neuroeconomic model of trust and provides several forms of evidence in support of this model.
		Neuroeconomics (Zak, 2004) is an emerging transdisciplinary field that utilizes the measurement techniques of neuroscience to understand how people make economic decisions.
		This approach is of particular interest in studying trust because subjects in a laboratory who can choose to trust others and be trustworthy are unable to articulate why they make their decisions.
	digitalcommons.unl.edu /politicalsciencehendricks/9 (402 words)

	Samuel M. McClure of Princeton University Lectures on Neuroeconomics
		Neuroeconomics is an interdisciplinary research program with the goal of building a biological model of decision-making in economic environments.
		Neuroeconomics allows a more complete understanding of both the wide range of heterogeneity in human behavior and the role of institutions as ordered extensions of our minds.
		“The emerging insights from neuroeconomics are potentially one of the most important developments in the social and behavioral sciences in the past 100 years,” he says.
	www.lafayette.edu /news.php/view/9120 (332 words)

	Amazon.com: Decisions, Uncertainty, and the Brain: The Science of Neuroeconomics (Bradford Books): Books: Paul W. ... (Site not responding. Last check: 2007-10-19)
		The concept of Neuroeconomics as developed in the book Behavioral Game Theory by Colin Camerer is developed somewhat by Glimcher, but I think he realizes we are at the beginning of the role of uncertainty and probability in brain function.
		Neuroeconomics is a relatively new field but one that shows great promise in providing insight into how the human brain makes financial decisions and to what degree human behavior is determined by the environment.
		If neuroeconomics is to be a successful theory it must of course deal with what is real and observable, and not engage in fanciful, philosophical speculation.
	www.amazon.com /Decisions-Uncertainty-Brain-Neuroeconomics-Bradford/dp/0262072440 (3534 words)

	TCS Daily - Neuro Wine in Old Bottles
		In the September 18 edition of The New Yorker magazine, writer John Cassidy leads a fascinating tour through parts of the new field of neuroeconomics, the study of the neurological underpinnings of economic decision-making.
		It would seem that neuroeconomics, as Cassidy understands it, straightforwardly threatens the liberal presumption in favor of liberty, providing a basis for both paternalistic social policy and regulatory intervention in the economy with one fell brain scan.
		Where behavioral economics goes wrong, when it goes wrong, is to retain the empirically falsified theory as nevertheless stating a binding ideal of rationality in light of which we can and should evaluate behavior.
	www.tcsdaily.com /article.aspx?id=092706A (2565 words)

	Glimcher Review (Site not responding. Last check: 2007-10-19)
		Neuroeconomics is a new academic discipline bridging the distance between neuroscientific research regarding human choice behavior and economic theory.
		Neuroeconomics is the domain of economists, neuroscientists, psychologists, and psychiatrists who are attempting to understand the neural basis of judgment and decision making.
		Paul Glimcher’s book, Decisions, Uncertainty, and the Brain: The science of neuroeconomics, is the only book yet published about the new field neuroeconomics.
	www.marketpsych.com /GlimcherReview.htm (1636 words)

	Behavior OnLine Forums - New Yorker: Neuroeconomics (Mind Games)
		Neuroeconomics potentially challenges both parts of this argument.
		And if markets reflect the decisions that people make when their limbic structures are particularly active, there is little reason to suppose that market outcomes can’t be improved upon.
		In the past few years, dozens of papers on neuroeconomics have been published, and the field has attracted some of the most talented young economists, including David Laibson, a forty-year-old Harvard professor who is an expert in consumer behavior.
	www.behavior.net /bolforums/showthread.php?t=924 (1307 words)

	Decision Science News: What is Neuroeconomics?
		NEUROECONOMICS: Neuroeconomics is a multidisciplinary research field incorporating neuroscience, economics, and psychology aimed at developing an understanding of how we make choices.
		Neuroeconomics is a multidisciplinary research field incorporating neuroscience, economics, and psychology aimed at developing an understanding of how we make choices.
		Neuroeconomics allows us to better understand both the wide range of heterogeneity in human behavior, and the role of institutions as ordered extensions of our minds." (from the Neuroeconomics Explained post from professor Kevin McCabe's Weblog)
	www.dangoldstein.com /dsn/archives/2005/04/what_is_neuroec.html (1411 words)

	Dynamist.com: Neuroeconomics
		Now a new field, called neuroeconomics, is using the tools of neuroscience to find the underlying biological mechanisms that lead people to act, or not act, according to economic theory.
		In neuroeconomics, volunteers go through exercises developed by experimental economists studying trust or risk.
		"Neuroeconomics could be to consumer theory what agency theory is to the production-function approach," Professor Camerer said.
	www.dynamist.com /articles-speeches/nyt/neuro.html (898 words)

	Neuroeconomics at Caltech
		Neuroeconomics is a branch of "behavioral economics." Behavioral economics uses facts and ideas from social sciences that are neighbors of economics (psychology, sociology, anthropology) to show how willpower, concern for other people, limits on calculating ability, and biology influence economic behavior.
		Neuroeconomics is also a new kind of "experimental economics." In experimental economics, we create simple bargaining games and markets, with economic motivation, to test theories and establish what variables cause economic outcomes.
		Neuroeconomics expands experimental economics by measuring biological and neural processes as people choose, bargain, and trade.
	www.neuro-economics.org (322 words)

	Greg Mankiw's Blog: Neuroeconomics (Site not responding. Last check: 2007-10-19)
		The new issue of the New Yorker has a nice piece on neuroeconomics, the emerging field that tries to bring together economics and brain science.
		I am a skeptical about this supposed new discipline of neuroeconomics - it may well be less a discipline and more an artifact of three decades of over-funding of neuroscience.
		What they describe here as "neuroeconomics" has been the subject of psychological research for more than 50 years.
	gregmankiw.blogspot.com /2006/09/neuroeconomics.html (1502 words)

	Neuroeconomics Resource Page: labs, researchers, conferences, and consulting
		Neuroeconomics is a field of study bridging neuroscience research on human choice behavior and economic theory.
		A Neuroeconomics study group has formed at Hong Kong University (HKUST) under the auspices of several students, including faculty Soo Hong Chew and economics graduate student Li King King.
		Kevin McCabe is a professor of economics and law and holds appointments at George Mason's Interdisciplinary Center for Economic Science.
	www.richard.peterson.net /Neuroeconomics.htm (3429 words)

	Technology Review: The Economics of Brains
		The result is the emerging field of "neuroeconomics." A flurry of recent papers in scientific and economic journals -- reviewed in the Journal of Economic Literature by Caltech economics professor Colin Camerer and colleagues -- shows how researchers are using the neural basis of decision-making to develop new economic models.
		At the January meeting of the American Economic Association, the world's largest economics conference, the neuroeconomics sessions were reportedly standing room only.
		Success in a different perspective by Guest (Dr. Guilherme Schweitzer, Phd.) 5/24/2006 12:00 AM Indeed neuroeconomics is a promissing field of study that can excite our way to do business in a completely different way.
	www.technologyreview.com /articles/05/05/issue/review_brains.asp (762 words)

	Paul Zak - Neuroeconomics, Human behavior and Institutions
		This talk will survey the new field of neuroeconomics (the use of neuroscientific measurement techniques to characterize how economic decisions are made).
		One of the most powerful applications of neuroeconomics is in the design of institutions, and this will be part of the talk, too.
		For example: understanding why individuals respond differently to the same set of incentives is essential to efficient institutional design, and neuroeconomics has provided many new insights into this question.
	esnie.u-paris10.fr /en/photos/lec.php?req=62 (119 words)

	apostropher: Neuroeconomics
		To explain that, some economists are trying to build a bridge between the fields of economics and neurology.
		By linking economic behavior to brain activity, however, neuroeconomics may finally supply the model that knocks mainstream economics off its throne.
		I doubt it will help much in determining the CPI or predicting market failures, but there must be a thousand dissertations to be written on it.
	www.apostropher.com /blog/archives/002361.html (350 words)

	The New Yorker: PRINTABLES
		Sokol-Hessner is completing a doctorate in psychology, but he is currently working on a research project in the emerging field of neuroeconomics, which uses state-of-the-art imaging technology to explore the neural bases of economic decision-making.
		In 1997, Loewenstein and Camerer hosted a two-day conference in Pittsburgh, at which a group of neuroscientists and psychologists gave presentations to about twenty economists, some of whom were inspired to do imaging studies of their own.
		Economists who have staked their careers on neuroeconomics are mindful of this advice.
	www.newyorker.com /printables/fact/060918fa_fact (5135 words)

	Neuroeconomics: Neuroeconomics Explained
		I actually think the applications of economics within neurology are more interesting than the applications of neurology within economics, and I think it would be worse for the former to get locked out of the meaning of "neuroeconomics" than for this to happen to the latter.
		Despite of it, i think for sure that neuroeconomics is one of the most fascinating intellectual challenge of the 21st century.
		Because McCabe is right in his view about the possibilities that neuroeconomics allows us to better understand the wide range of heterogeneity in human behavior.
	neuroeconomics.typepad.com /neuroeconomics/2003/09/neuroeconomics_.html (1834 words)

	This Is Your Brain On Money - Forbes.com (Site not responding. Last check: 2007-10-19)
		Within a year, his findings and others had given birth to a new field called neuroeconomics.
		Neuroeconomics seeks to replace the abstract, hyper-rational creatures that populate traditional economics with real--sometimes irrational--people.
		As MRI technology gets better and experiments become more nuanced, neuroeconomics stands to gain even more steam.
	www.forbes.com /technology/2006/02/11/neuroeconomics-MRI-economics-cx_mh_money06_0214neuroeconomics.html (1232 words)

	Brain Waves: Neuroeconomics Archives
		The king of trust, Paul Zak, directs the Center for Neuroeconomic Studies at Claremont Graduate University in Los Angeles, where for the past four years he has led a team of economists and neuroscientists to understand how trust influences economic development.
		The Human Neuroimaging Laboratory at The Baylor College of Medicine is sponsoring the 2004 Neuroeconomics conference in Charleston, SC.
		They found that a simple model based on reward history (that computationally is close to near-optimal behavior) can duplicate this behavior and that neurons in the parietal cortex represent the relative value of competing action predicted by this model.
	www.corante.com /brainwaves/archives/cat_neuroeconomics.html (2578 words)

	SSRN-Law & Neuroeconomics by Terrence Chorvat, Kevin McCabe, Vernon Smith
		While this assumption has often been questioned, until recently, it was not possible to actually examine the brain mechanisms that individuals use to process the economic problems they face.
		As a result of the increasing abilities to explore the brain as individuals engage in economic activity, this article calls for a new approach to the study of law which incorporates the findings from the emerging area of neuroeconomics.
		We argue that this research can help us understand what is occurring in the brains of the individuals and knowledge gained thereby can greatly aid both in understanding the process of creation and development of law as well as its effects on human behavior.
	papers.ssrn.com /sol3/papers.cfm?abstract_id=501063 (366 words)

	Why Logic Often Takes A Backseat
		According to the new science of neuroeconomics, the explanation might lie inside the brains of the negotiators.
		Neuroeconomics, while still regarded skeptically by mainstream economists, could be the next big thing in the field.
		Neuroeconomics also challenges the notion that emotions can only corrupt economic decision-making.
	www.businessweek.com /magazine/content/05_13/b3926099_mz057.htm (1276 words)

	Market Psychology Blog: Behavioral finance and beyond
		This is one of the pioneering studies in neuroeconomics.
		The Neuroeconomics 2006 conference showcased some of the latest decision making research.
		Appears that Risk and Reward are computed in separate areas of the brain, per Bossaerts at CalTech - he has received a research grant to study the neuro-correlates of risk.
	www.marketpsych.com /blog/blogger.html (3911 words)

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