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Topic: New Coke

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	New Coke
		New Coke was introduced on 23 April 1985, with the slogan 'The Best Just Got Better," and production of the original formulation ended that same week.
		The public were unhappy with the new taste, and even more unhappy that they were no longer able to obtain the original product, and so the company had to backtrack and return to the older formula.
		New Coke was only sold in North America - the original formula continued to be sold in the rest of the world, although had the new version been a success it would presumably have been introduced worldwide.
	www.teachersparadise.com /ency/en/wikipedia/n/ne/new_coke.html (401 words)

	deseretnews.com \| Want a Diet Coke? Take your pick
		Coke feels that savvy consumers are artificial sweetener aficionados who know the taste differences among sweeteners and who will buy their artificially flavored, carbonated drinks based on that.
		Coke's marketing folks say that Zero is aimed at people in their 20s who feel "diet" on their cans is a stigma and who like the taste of Classic Coke.
		Coke's new Splenda-sweetened diet cola is aimed at the folks who are loyal to that particular sweetener.
	deseretnews.com /dn/view/0,1249,600146209,00.html (774 words)

	New Coke - Uncyclopedia
		New Coke is a religion formed in late 1845 by Adolf Marx.
		When original Coke founder Troy Landen was assassinated during the Macys Thanksgiving Day Parade, business partner Adolf Marx and his pal Jong Phillip Sousa Rodriguez decided to revive the Coke religion in memory of the late Landen.
		Coke just got better!" was rumored to be a Wiccan term for "Have sex with your mom, then eat a baby." it was this theory that caused LBJ to put off officially calling it a religion till 1978, when Adolf Marx was 178 years old.
	uncyclopedia.org /wiki/New_Coke (434 words)

	The Historical Present
		Diet Coke - Although it came out two years before “New” coke, diet coke that we’ve enjoyed since the 80s is the sugar free form of new coke.
		In other words, it’s based on the formula for the “New Coke” that wasn’t released yet (it debuted in 1985) when Diet Coke hit the market (1983), and is also now no longer available.
		This is based on the same formula as Diet Coke, but because the sweetener has a different taste, the taste of the drink is closer to the way “new Coke” tasted, or for those too young to remember - a slightly sweeter version of Coke.
	leslie.harpold.com /presents/000696demystifying_diet_cokes.html (402 words)

	New Coke versus Old Coke (Site not responding. Last check: 2007-11-04)
		The 55 percent who voted for new Coke might have been able to live with the old formula, but many on the other side swore that they could not stomach new Coke.
		In 1986, new Coke collapsed to 2.3 percent, Coke Classic surged to 18.9 percent, and Pepsi helf firm at 18.5 percent.
		Coke is more laid back." A Pepsi enthusiast who chose Coke said, "I relate Coke with people who just go along with the status quo.
	www.lhs.logan.k12.ut.us /~jsmart/cokedoc.htm (386 words)

	New Coke - Wikipedia, the free encyclopedia
		Since Coke officials were preoccupied over the weekend with preparations for the big day, their Pepsi counterparts had time to cultivate skepticism among reporters, sounding themes that would later come into play in the public discourse over the changed drink.
		New Coke's sales, however, had dwindled to a mere three percent share of the market, although it was doing quite well in Los Angeles and some other key markets.
		A can of Coke II In 1985, New Coke was sold only in the United States and territories, and for a short time in Canada, while the original formula continued to be sold in the rest of the world (although had the new version been a success it would presumably have been introduced worldwide).
	en.wikipedia.org /wiki/New_Coke (6640 words)

	New Coke To Return (Site not responding. Last check: 2007-11-04)
		Although marketing research had indicated that the new formula was preferred in taste-tests by a striking margin, they had killed an American Icon.
		Diet Coke, which had an entirely new formula, and did not use Saskra, was gaining popularity for its taste alone, not because it was a diet drink.
		No matter how the Coca-Cola Company decides to do it, New Coke will be back to stay by December, and Coke Classic will be gone forever, a casualty of the war on drugs.
	www.uncoveror.com /newcoke.htm (564 words)

	USATODAY.com - Countdown begins to new Coke ads (Site not responding. Last check: 2007-11-04)
		NEW YORK — Coke is trying to put some fizz back into its advertising — and sales — as it starts the new year with a big brand marketing bang.
		Beyond the Times Square New Year's Eve bash, Coke plans to be front and center at a series of big events in the USA through the year, Bayne says.
		On Saturday night, Coke products will appear on the show, and the landmark Coke billboard in Times Square will be promoted in the broadcast for the first time in the program's 34-year history.
	www.usatoday.com /money/industries/food/2005-12-29-coke-usat_x.htm (540 words)

	Coke's Incredible New Math
		Coke's profits are down, Monsanto broke NutraSweet in three and sold it for a fraction of what it would have brought a few years ago.
		Coke has a national program, said spokesman John H. Downs Jr.: "We have a clear policy against discrimination of any kind." In line with this, the effete fizzer was carted from white neighbors to poor areas "where the shoppers are just as thirsty but a lot less discriminating." said the Times.
		Coke is the leading member of the National Soft Drink Association which objected to approval of aspartame in soda pop because "it is uniquely and inherently unstable".
	www.rense.com /general35/newmath.htm (1678 words)

	Coke: The New Nike
		The campaign has rattled Coke, which has dispatched representatives from its headquarters in Atlanta and from its subsidiary in Colombia to campuses to argue its case.
		At New York University, a heated debate between Billingsley and students preceded a vote by the University Committee on Student Life in December approving the boycott.
		At the 39,000-student University of Michigan, the Coke case will be the first test of a new university policy to hold its vendors accountable to a code of conduct that includes human rights.
	www.killercoke.org /newnike.htm (954 words)

	Urban Legends Reference Pages: Cokelore (Killer Sperm) (Site not responding. Last check: 2007-11-04)
		They found that Diet Coke was a most effective spermicide and the original formula Coke was also quite effective, five times more so than the reformulated "new" Coke.
		The inhibitory effect of Old Coke, caffeine-free New Coke, New Coke, Diet Coke and Pepsi-Cola on human sperm motility was studied with a trans-membrane migration method.
		After intercourse, the girl would uncap a warm Coke, put her thumb over the mouth of the bottle, shake up the beverage, then insert the neck of the bottle in her vagina and move her thumb out of the way.
	www.snopes.com /cokelore/sperm.asp (1223 words)

	the Max Headroom chronicles: Max & N-N-New Coke
		But New Coke continued to be a failure even after Max's strenuous efforts, and the failure probably contributed to the sharp end of Max's run as icon.
		The new taste clearly appealed to a lot of cola drinkers and was not judged harshly because no one really expected a "diet coke" to taste like, well, Coke.
		New Coke was finally renamed Coke II in 1990, and continued to be manufactured in Chicago until 2002 (or 2004).
	www.maxheadroom.com /mh_c_newcoke.html (646 words)

	BevNET.com - New Coke at Nineteen: It’s Not News Anymore
		Five years later, new Coke, which hung on in a dwindling number of markets as part of an unplanned brand family, morphed into Coke II for its handful of hardcore fans—read the BevBoards on this site and you’ll learn everything has hardcore fans.
		The news isn’t as big as it was in 1985, but it could be meaningful.
		An Associated Press dispatch took the same tack, quoting a Coke spokesman who “dismissed the notion that Coca-Cola C2 might become another new Coke, a new taste the company introduced in 1985 as a replacement for its regular soda, only to see it rejected by consumers.
	www.bevnet.com /news/2004/05-05-2004-greg_prince_newcoke.asp (888 words)

	Jobs, News and Views for All of Higher Education - Inside Higher Ed :: Coke: the New Nike (Site not responding. Last check: 2007-11-04)
		Coke is it — the latest target of the student activism movement.
		In India, critics accuse Coke bottlers of contributing to a major water shortage and contaminating groundwater.
		Coke’s opponents — especially a labor-financed group known as the Campaign to Stop Killer Coke — want the company to step in to protect workers in Colombia and to change the environmental practices of its plants in India.
	www.insidehighered.com /news/2005/05/05/coke (1151 words)

	Coke Says New Drink Will Burn Calories - Food News - 10News.com \| KGTV
		Coke said it is the product of a joint venture with Nestle and could burn 60 to 100 calories with three 12-ounce servings.
		Coke said Enviga will be available in three flavors -- green tea, berry and peach.
		Coke said that its new drink provides 90 mg of EGCG in each serving, along with 20 percent of the daily value for calcium.
	www.10news.com /foodnews/10058093/detail.html (601 words)

	New coke plant gets quick OK (Site not responding. Last check: 2007-11-04)
		The state has rushed through approval of a new coke plant near Ebensburg, Cambria County, that is allowed to emit 47 pounds of mercury into the air each year and enough soot and smog that managers of national forests and wilderness areas in nearby states have expressed concern.
		The mercury emissions from Sun Coke Inc.'s 1.7 million tons-a-year coking and electric power generating facility would be almost 12 times the 4 pounds a year allowed from U.S. Steel's Clairton Coke Works, which can produce 6.4 million tons of coke annually.
		Coke, made by baking coal at high temperatures, is a key ingredient in making steel.
	www.post-gazette.com /pg/05095/482999.stm (919 words)

	Advertising Age - COKE UNVEILS NEW AD THEME: 'HAPPINESS IN A BOTTLE' (Site not responding. Last check: 2007-11-04)
		NEW YORK (AdAge.com) -- After trying a dose of reality, Coca-Cola Co. is turning to the effervescent message that drinking a Coke is "happiness in a bottle" for its new advertising campaign.
		Executives conducted a massive research project Coke called "The Big Dig," which revealed that consumers had a "deep-down love for the brand, but it wasn't as top of mind." They also learned that what loyal Coke drinkers love most about the brand was the physical and emotional uplift they got when drinking the product.
		Coke is inviting business units in other countries to add to the effort to their marketing programs through joint global initiatives.
	www.adage.com /news.cms?newsId=48513 (1027 words)

	deseretnews.com \| Coke's Blak triggers a Blech!
		Blak is Coke's mid-calorie, coffee-flavored carbonated soft drink bottled in a resealable, plastic-coated version of the original hourglass 8-ounce Coke bottle.
		But Coke Blak is not for anyone who, like me, likes coffee as much for its warmth and cream as for its coffee taste and caffeine.
		The mix-ins in all of the flavors are skimpy, and only a few of the new flavors seem truly new — and these are the ones I had issues with.
	deseretnews.com /dn/view/0,1249,635211534,00.html (861 words)

	Coca-Cola - Wikipedia, the free encyclopedia
		Coke's inventor John Stith Pemberton was not a shrewd marketer of his drink, and the ownership of Coke eventually passed to Asa Candler, whose company remains the producer of Coke today.
		In 1945, the "Coke" name was trademarked; nonetheless, Coke (or coke) has found wide use as a generic term for cola drinks, and in parts of the Southern United States is sometimes used to designate carbonated soft drinks of any type.
		Coke's advertising has been rather pervasive, as one of Woodruff's stated goals was to ensure that everyone on Earth drank Coca-Cola as their preferred beverage.
	en.wikipedia.org /wiki/Coca-Cola (5186 words)

	New Diet Coke to be made with Splenda (Site not responding. Last check: 2007-11-04)
		Diet Coke with Splenda will have a distinct label with the name of the sweetener on it as well as a yellow streak.
		Diet Coke with Splenda is expected to be launched in the second quarter, the Atlanta-based company said in a statement.
		The launch follows Coke's rollout of new flavors of Diet Coke, including lime, lemon, cherry and vanilla.
	www.azcentral.com /health/news/articles/0207coke-splenda07-ON.html (258 words)

	New Coke and other marketing fiascoes - U.S. News - MSNBC.com
		It was early 1985, and the news was slowly leaking out: The Coca-Cola Co. was working on a new kind of Coke, a variation of a product that reached back through American history, a rejoinder to the emerging challenge from an upstart called Pepsi.
		New Coke thus joined rabbit jerky, clear beer and the eight-track tape in the pantheon of marketing goofs, products that seemed like good ideas at the time.
		On the 20th anniversary of the New Coke debacle, the original beverage is still going strong: The company's fourth-quarter net profits in 2004 were $1.2 billion, up 30 percent from the same period the previous year.
	www.msnbc.msn.com /id/7209828 (833 words)

	CNN.com - Things go better with Vanilla Coke? - Apr. 1, 2002
		Not satisfied with the century-old regular Coke -- or the more recent diet and cherry-flavoured spinoffs -- the U.S. bottler is reportedly working on secret plans for a vanilla version.
		If true, the launch of the new product would be the biggest since the company's infamous introduction of New Coke in 1985, when the company -- facing pressure from rival PepsiCo -- altered its 99-year traditional recipe for a sweeter product.
		But New Coke quickly fizzled, and the company returned to its original recipe, reintroducing it as Classic Coke.
	edition.cnn.com /2002/BUSINESS/04/01/coke.vanilla/index.html (249 words)

	The Great Coca-Cola Conspiracy (Site not responding. Last check: 2007-11-04)
		The New Coke campaign of the early 80's was considered one of the biggest marketing failures ever.
		As a consequence, Coke vowed to rerelease the original Coke as Coke Classic.
		But since Classic Coke tasted passably similar to old Coke, people just assumed it was the same, since no one had had any in so long.
	www.obscure.org /~bob/stuff/coke.html (270 words)

	Coke goes after low-carb biz - May. 25, 2004
		NEW YORK (CNN/Money) - Coca-Cola's ad for the new C2 cola may be set to the Rolling Stones' classic "You Can't Always Get What You Want." But Coke's North American president doesn't seem to be buying that message when it comes to expectations for the low-carb, mid-calorie cola.
		With C2, Coke appears to be capitalizing on the popularity of diets such as Atkins and South Beach, since the new cola is billed as having half the carbs, half the calories and half the sugar of regular Coke.
		She said that both Coke and Pepsi could end up cannibalizing other brands in their portfolio, especially if consumers start to defect from either the full-calorie or the diet category brands.
	money.cnn.com /2004/05/25/news/fortune500/coke_c2 (689 words)

	[No title]
		This was not long > after the New Coke fiasco (undoubtedly the century's greatest example > of fixing what wasn't broken).
		The new Coke Machine Interface passively senses the > presence of bottles in the machine by the state of the "empty" light > for each column.
		The new Coke Machine Interface is based on home-brew > optical isolators designed by John Zsarnay before he left CMU in 1991.
	www.cs.cmu.edu /~coke/history_long.txt (1320 words)

	The New Coke Fiasco - Market Research Lessons to be Learnt
		In all these blind (unbranded) taste tests the New Coke outperformed both Pepsi and existing Coke.
		These blind taste tests were the basis of the launch of 'New Coke' in 1985.
		The launch created a public outcry, with Coke receiving over 40,000 letters of complaint and over 6,000 calls a day to the company's '0800' phone number.
	www.buildingbrands.com /didyouknow/08_new_coke.shtml (270 words)

	Pouring It On: Coke Unveils New Tagline, Products, Philosophy (Site not responding. Last check: 2007-11-04)
		NEW YORK -- Coca-Cola unveiled its new tagline “Welcome to the Coke side of life” at an analyst meeting in New York City yesterday.
		The new motto will be altered according to the execution to say “chill,” “drink,” and “live on the Coke side of life” as well as other variations.
		While Coke is not in any way abandoning TV advertising, Minnick stressed other forms of media will play a vital role in advertising the brand.
	www.brandweek.com /bw/news/recent_display.jsp?vnu_content_id=1001657126 (732 words)

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