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| | Video news release - Wikipedia, the free encyclopedia |
 | | The most widely used form of VNR is crafted in the style of a news report and used, in whole or in part, primarily, during news and public affairs programs; yet, almost without exception, no mention is made within these programs that the source of a particular story is, in fact, a VNR. |
 | | Frequently the actor playing the part of news correspondent in the original VNR is removed, or "bumped" as it is known in VNR industry trade slang, and one of the media outlet's regular journalists, known to its audience, is substituted. |
 | | For example, an interview with a leading executive or scientist from a pharmaceutical corporation -- an industry which was one of the early adopters of the VNR technique -- might be inter-cut with on-camera or spoken commentary from the media outlet's usual journalist. |
| en.wikipedia.org /wiki/Video_news_release (1363 words) |
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