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| | NewsLab Resources: Reinventing the Newscast |
 | | It’s a question that is rarely asked of a newscast producer: "What is your goal?" A newscast should have a goal, a purpose, a reason for being on the air. |
 | | One reason newscasts are so predictable is that most stories are told pretty much the same way, using the same basic elements: track, bite, nat sound, standup. |
 | | Instead of being predictable, a redesigned newscast would be reliable—a place for viewers to get the information they need, with enough variety to keep them interested. |
| www.newslab.org /resources/reinvent.htm (769 words) |
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