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| | Scratch a Niche (Site not responding. Last check: 2007-11-06) |
 | | This niche business, which projects more than $2 million in sales this year and has four design consultants, was born in 2001 in Wiener's home. |
 | | Niche businesses like Wiener's--which offer a product or service focusing on one specific aspect or customer base within an industry--are growing at a rate of 20 percent to 25 percent per year, according to Ira Davidson, director of the Small Business Development Center at Pace University in New York City. |
 | | "Niche startups are good in that they offer you a chance to focus all your branding and marketing in one area and expand on those core customers as you grow your company," says Davidson. |
| www.entrepreneur.com /Magazines/Copy_of_MA_SegArticle/0,4453,322373,00.html (1119 words) |
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