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| | Attorney Marketing, Law Firm Marketing, Law Marketing Consultant Trey Ryder |
 | | The more narrow your niche, the easier it is to establish yourself as the authority in that niche and for people to perceive you as the expert. |
 | | So you want a niche name that creates the impression of a narrow focus, yet is broad enough to include everything you want under that umbrella. |
 | | At that point, the niche you created moves from perception to reality, which, for marketing purposes, is the same. |
| www.treyryder.com /attorney-marketing_new-niche.asp (1374 words) |
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