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Topic: Niche strategy

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	Porter generic strategies - Wikipedia, the free encyclopedia
		Strategic scope is a demand-side dimension (Porter was originally an economist before he specialized in strategy) and looks at the size and composition of the market you intend to target.
		Porter’s explanation of this is that firms with high market share were successful because they pursued a cost leadership strategy and firms with low market share were successful because they used market segmentation to focus on a small but profitable market niche.
		In many cases trying to apply generic strategies is like trying to fit a round peg into one of three square holes: You might get the peg into one of the holes, but it will not be a good fit.
	en.wikipedia.org /wiki/Porter_generic_strategies (1107 words)

	Niche Marketing \| Search Engine Optimization
		Niche marketing is a simple concept that involves targeting very specific keywords and optimizing your website (and your pay per click campaigns) for those specific terms.
		Niche marketing works because you target people that are searching more specifically for something -- and these are the people most likely to call you or buy from you.
		Once you've identified your niche market, the next step is to optimize the content and the code for your site, taking advantage of all the HTML tags, as well as links, and other elements of your site to make it both user and search engine friendly.
	www.thewebmark.com /niche-marketing.htm (438 words)

	WEMC - Niche Marketing Considerations: Beef as a Case Example
		Niche marketing can be thought of as providing a product to a small segment of consumers.
		When answering the question of offering something different to consumers you should remember that a niche market implies there is a small group or segment of consumers which have preferences that are not being met.
		A third strategy used by retailers is a "cents-per-pound mark-up" over wholesale cost or the cost to produce a side of beef.
	ag.arizona.edu /arec/wemc/papers/NicheMarketing.html (4753 words)

	Strategy for Small Fish : Innovation : HBS Working Knowledge (Site not responding. Last check: 2007-10-29)
		The essence of a niche strategy is to achieve specialization by taking explicit advantage of the opportunities provided by the ecosystem while avoiding the kinds of traps that challenge firms in such environments.
		A common failure of niche players is to bind too tightly to a keystone, which increases the power of the keystone over the niche player and can ultimately compromise the health of the entire ecosystem.
		The heart of operating strategy for a niche player is to leverage the broad-based efficiencies offered by connecting up with several players in an ecosystem, while managing the dependencies that are created.
	hbsworkingknowledge.hbs.edu /item.jhtml?id=4331&t=innovation (2029 words)

	Marketing Niche Strategy
		Therefore marketing niche strategy is to convert a potential segment of the market into a niche.
		Niche markets often develop as a subset of mass markets (the market for invalid cars and left handed oven gloves), and mass marketed manufacturers choose to launch niche products as well.
		Marketing niche strategy can also be created if there are social and cultural differences within a single community that may require that changes may be required to be made to a product or service.
	www.smallbusiness-marketing-plans.com /marketing-niche-strategy.html (681 words)

	Executive Food Marketing - Course Descriptions
		Strategies for market niche entry that integrate all the elements of the marketing mix including price, product, promotion and distribution is discussed.
		Strategy and tactics are presented and their role in the plan emphasized.
		Specific types of strategy including offensive, defensive and flanking will be discussed, along with the advantages and disadvantages of using each strategy.
	www.sju.edu /MS_FOOD_MARKETING/ci_fms.htm (921 words)

	0.7.5: The Marketing Section - Encyclopedia - Library - VC Experts
		All the words are appealing and familiar; venture capitalists are expected to applaud a niche strategy, meaning that the approach to the market is focused on an area where competition will be minimal and a substantial market share is ripe for the plucking.
		One critical feature for many sophisticated investors is evidence that the marketing section has been drafted and then subjected to multiple revisions, that the plan has been gone over a number of times by persons bringing varying backgrounds and experience to the issue.
		Thus, a sophisticated marketing plan will designate the magazines and other media outlets in which the firm plans to advertise, and identify the trade shows, the territories a sales office can be expected to cover, perhaps even provide proposed ratios, such as the expected ratio of successful sales per sales calls.
	vcexperts.com /vce/library/encyclopedia/documents_view.asp?document_id=65 (554 words)

	Gibson D. Lewis Center for Business and Economic Development
		Consistent with the behavioral perspective, the appropriate fit between choice of strategy and benefit practices is theorized to encourage the types of employee behaviors needed for effective strategy implementation.
		These are: (1) a low-cost leadership strategy, (2) a differentiation strategy, and (3) a focus or niche strategy.
		Similarly, an organization pursuing a niche strategy with a low-cost focus should also find the control system to be compatible with their strategic implementation.
	coba.shsu.edu /jbs/vol12/no2/12-2-2.htm (5941 words)

	[No title]
		A focused or market niche strategy based on lower cost: concentrating on a narrow buyer segment and outcompeting rivals by serving niche members at a lower cost than rivals e.
		A focused or market niche strategy based on differentiation: concentrating on a narrow buyer segment and outcompeting rivals by offering niche members customized attributes that meet their tastes and requirements better than rivals 7.
		The purpose of defensive strategy is to lower the risk of being attacked, weaken the impact of any attack that occurs, and influence challengers to aim their efforts at other rivals.
	www.southalabama.edu /mcob/jgamble/chap4outline.doc (5362 words)

	Aaron Kleiner: Publications
		A "niche" strategy is built around a complete and thorough understanding of your customers which permits you to tailor your approach and your products to their needs, build lasting customer relationships over time and add significant value.
		The niche company should be able to dominate their market, stave off competition and thereby make large returns for the investor.
		To target the right niche, the process starts with segmenting the market and then moves to identifying that segment where you bring unique solutions to a segment that has money and acknowledged serious problems.
	www.kurzweiltech.com /f1089.htm (380 words)

	Generic Strategies
		Generic strategies were used initially in the early 1980s, and seem to be even more popular today.
		The focus strategy is also known as a 'niche' strategy.
		A niche strategy is often used by smaller firms.
	www.marketingteacher.com /Lessons/lesson_generic_strategies.htm (504 words)

	A Strategy for the Niche Customer
		As a result of growth in niche markets over the past few years, this area has become a lucrative source of revenue for the insurance industry and its service sector.
		Because niche markets are unique in their insurance needs, they require a marketing and service strategy that is different from the traditional approach.
		Niche markets can be a lucrative area, if you are willing to make a long term commitment.
	www.captive.com /newsstand/articles/4.html (663 words)

	DAWN - Opinion; 09 March, 2004
		The beauty of such a strategy is that it would help turn Pakistan's two impressive endowments - a large population and a potentially rich agricultural sector - into impressive economic assets.
		There are significant changes in lifestyles in the post-industrial societies that are opening new but not easily recognized niches in the economies of the western world.
		What is required is a vision supported by a strategy to turn Pakistan's large and young population into skilled entrepreneurs catering to the rapidly changing global market place.
	www.dawn.com /2004/03/09/op.htm (3737 words)

	Executive Summary - High Tech (Site not responding. Last check: 2007-10-29)
		Developing an effective niche strategy, including achieving high market share in a targeted segment, can lead to high performance, can save time and expense, and can reduce management complexity and duplication of effort.
		Complementing a niche strategy is a highly focused strategic planning process in which the narrow scope of the firm is the guiding principle.
		The strategy must be appropriate to the industry and resources of the firm, not exceeding an optimal level for resource constrained companies.
	www.riseb.org /hightech.htm (508 words)

	HBS Working Knowledge (Site not responding. Last check: 2007-10-29)
		But the choice also can be affected by the business context in which it operates: the general level of turbulence and the complexity of its relationships with others in the ecosystem.
		If your business faces rapid and constant change and, by leveraging the assets of other firms, can focus on a narrowly and clearly defined business segment, a niche strategy may be most appropriate.
		Because the environment is relatively stable and the innovation that comes with diversity isn't a high priority, you can move to directly control the assets your company needs, by acquiring your partners or otherwise taking over their functions.
	workingknowledge.hbs.edu /item_sidebar.jhtml?id=3967 (386 words)

	GN Online: Sri Lanka shifts strategy to niche tourism
		Sri Lanka's tourism industry is looking to high-value niche markets to bolster revenues battered by an 18-year ethnic war, the new chairman of the country's tourist board said.
		"Niche market tourists bring in about three to four times as much revenue as the conventional package tourist from the West." Package tours account for about 70 per cent of Sri Lanka's tourist arrivals, which were set to fall last year from 430,000 in 1999.
		But de Alwis said niche market tourists were less likely to be scared away by the war.
	www.gulf-news.com /Articles/news.asp?ArticleID=8061 (376 words)

	PRR473
		The truth is, a good deal of niche marketing is intuitive, and many small and midsize companies use common-sense methods to test their various markets and identify the most profitable niches.
		Successful niche marketers often start with the general, rough idea of who might be interested in a product or service, and begin to narrow their focus to the specific.
		The real trick of niche marketing is not just to identify the best customers, but to modify your products and services in response to their needs.
	www.msu.edu /course/prr/473/snapshot.afs/oldstuff/competition.htm (1938 words)

	Press Release (Site not responding. Last check: 2007-10-29)
		The study, authored by University of Michigan Professor Karen A. Bantel, reveals that developing an effective niche strategy, including achieving high market share in a targeted segment, can lead to high performance, can save time and expense, and can reduce management complexity and duplication of effort for most firms.
		The RISEbusiness study examines the strategies and planning focus of 166 entrepreneurial, technology-based firms and measures the extent to which each firm is narrowly versus broadly oriented in its product market positioning.
		Bantel finds that "firms that choose to reduce the complexity of their technology-based industries by becoming highly focused on a narrow niche, and which pursue a complementary focused planning process, create a synergy between strategy and strategic planning that facilitate performance.
	www.riseb.org /hightechpr.htm (409 words)

	Corporate Strategy (Site not responding. Last check: 2007-10-29)
		Strategies: Set of activities/actions through which the mission and objectives are accomplished.
		- Thus the effectiveness of any type of strategy is determined not by the initial move, but also by how well the firm anticipates and addresses the moves and countermoves of competitors and shifts in customer demands over time.
		Shift here is from business-level structure and strategies to corporate-level structure and strategy.
	www.nd.edu /~mba/thebook/Strategy.htm (1270 words)

	Amazon.com: The Keystone Advantage: What the New Dynamics of Business Ecosystems Mean for Strategy, Innovation, and ... (Site not responding. Last check: 2007-10-29)
		Strategy is becoming, to an increasing extent, the art of managing assets that one does not own.
		The challenge for each niche player is to decide in which ecosystem to become actively involved with which keystones to be associated in a strategic alliance.
		From the value of a niche to the power of a landlord, to the necessity of continual adaptation to maintain sustainability, The Keystone Advantage is a persuasively presented rendition of powerful modern business dynamic forces in terms the lay reader or entrepreneur can readily grasp.
	www.amazon.com /exec/obidos/tg/detail/-/1591393078?v=glance (2455 words)

	Corporate Strategies (Site not responding. Last check: 2007-10-29)
		Differentiation strategies are based on having a product or service that differs significantly (by virtue of its design, or technology, or customer service, etc.) from those of competitors.
		A niche strategy serves a particular market segment, or particular type of customer, or particular geography, or particular part of a product range.
		In this strategy the leader may not be most cost effective, due to the difficulty of getting products to market first.
	www.johnstark.com /es27.html (242 words)

	PR - Niche
		However, the growing number of travel companies forced into extinction may indicate that this tactic may not necessarily be the optimal strategy for survival.
		It may be partially due to the high demand for competent Japan tour experts that Howell’s ‘reverse strategy’ is working — by referral alone, G H A Travel was approached by 3 major clients in the last few months requesting specialized tours to Japan.
		While a niche strategy may not be the answer for all companies, G H A’s continued survival illustrates that innovative thinking and playing to one’s strengths may be the key to survival in this prolonged economic ‘soft spot.’
	www.ghatravel.com /html/pr_-_niche.html (1004 words)

	Paperloop.com - News•Analysis•Prices•Forecasts•Data•Events (Site not responding. Last check: 2007-10-29)
		In his seminal article, "Competitive Strategy: The Core Concepts," Michael Porter of Harvard University postulated that in the short run, the supply and demand for products dictates profitability, but that in the long run the degree of competition in an industry is the ultimate determinant of return.
		The problem with niches in the paper industry is that they tend to be small, fragmented, and difficult to grow.
		A super niche represents a market sector that is either too small or too uneconomical for industry giants to fully bring their size to bear, yet is capable of being exploited and developed initially by a single company and later by a small group of companies with the support of external capital.
	www.paperloop.com /db_area/archive/p_p_mag/2003/0008/strategy.html (1589 words)

	Work at Home \| Resources for Work at Home Opportunities and Ideas \| Niche Strategies and Marketing (Site not responding. Last check: 2007-10-29)
		When it comes to developing niche products, there are some very important elements, or factors, that a lot of people don't really know about.
		How to determine if a niche will become a profit maker for you, including 3 characteristics that the niche must have, and the purest indicator of how popular a niche is! Note: You simply must begin here or risk wasting your time and money!
		Niche Factors is a strategy guide that teaches information publishers how to be successful by developing products for small, specialized niches.
	www.probiztech.com (1565 words)

	InternetRetailer.com - Back to the Future
		The niche sites are designed to attract the serious outdoor enthusiasts and athletes by offering a complete selection of specialized gear.
		Another key ingredient for Backcountry`s strategy is a common back-end operation for all of the sites, a less costly option than building different operations for each niche, Holland says.
		The niche strategy appears to be succeeding, Holland says.
	internetretailer.com /article.asp?id=14849 (1715 words)

	Niche Marketing Article: Incorporating a Niche Marketing Strategy into Your Online Business
		The definition of a niche market can be explained in many ways.
		It's really up to you to ensure you stand out from the crowd and that might mean targeting your market plan to a specific segment of the population.
		This niche marketing article section provides you with plenty of ideas to developing your niche marketing strategy.
	www.internetbasedmoms.com /articles2/niche-marketing-article.html (560 words)

	Procter and Gamble Mass vs Niche strategy
		The costs of using this strategy will be $13.3 million lower than mass marketing the first year and $13.6 million lower the second year for fixed manufacturing expenses and advertising and $8.25 million lower the first year and $9 million dollars lower the second year for consumer and trade promotions.
		Smaller firms generally use this strategy in order to concentrate on establishing a strong image and position within the niche.
		A disadvantage to using this strategy is larger multinational firms, such as Procter and Gamble, who are not interested in the low sales volume yielded by a small segment, usually ignore niche markets.
	www.radessays.com /link.php?site=re&aff=r2c2&dest=viewpaper.php?request=36425 (278 words)

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