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Topic: Nielsen Ratings


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  Nielsen Families | Nielsen Media Research
If you have just been contacted by Nielsen TV Ratings, this is your chance to participate in a select sample.
The Nielsen TV Ratings are part of Nielsen Media Research, and we have been collecting people’s television viewing information for more than 50 years.
Nielsen Media Research rigorously controls how the diaries are packaged and delivered to the U.S. Post Office for mailing.
www.nielsenmedia.com /nc/portal/site/Public/menuitem.55dc65b4a7d5adff3f65936147a062a0/?vgnextoid=1204c00e606c5010VgnVCM100000880a260aRCRD   (761 words)

  
  A. C. Nielsen Company   (Site not responding. Last check: 2007-11-07)
Nielsen Marketing Research is the larger part of the company, providing a variety of standard market analysis reports and engaging in other market research.
In 1973 Nielsen began using the Storage Instantaneous Audimeter, a new and more sophisticated design for the same purposes as the original (surely not the only modification over the years, this one was much publicized).
Ratings points are the reference for negotiations in the purchase of advertising time, in deciding which programs are syndicated, and other issues vital to the television industry.
www.museum.tv /archives/etv/A/htmlA/acnielsen/acnielsen.htm   (886 words)

  
 Nielsen Delays Commercial Ratings   (Site not responding. Last check: 2007-11-07)
Nielsen said it would schedule a "client meeting" in coming weeks to discuss the delay and other issues related to controversial ratings proposal.
In a letter to clients, Nielsen said the delay was due to the fact that its day-by-day playback analysis had "further stimulated industry conversation" about how many days of playback should be included in whatever commercial ratings are issued.
Nielsen agreed to issue such ratings because buyers wanted to analyze the viewing patterns revealed in the live data for commercial ratings.
www.adweek.com /aw/national/article_display.jsp?vnu_content_id=1003350465   (517 words)

  
 Nielsen Ratings at AllExperts
Nielsen Television Ratings statistics are gathered in two ways: one is by extensive use of surveys, where viewers in various demographics are asked to keep a written record (called a diary) of the television programming they watch throughout the day and evening.
Much of the ratings system, however, still consists of the completion by viewers of ratings diaries, in which a viewer records his or her viewing habits, generally for a week, in exchange for being advanced a nominal fee.
Another criticism of the Nielsen ratings system is its lack of a system for measuring television audiences in environments outside the home, such as college dormitories, transport terminals, bars, and other public places where television is frequently viewed, often by large numbers of people in a common setting.
en.allexperts.com /e/n/ni/nielsen_ratings.htm   (1633 words)

  
 TV & Media
One ratings point is equal to one percent of the total number of possible TV households or viewers in the United States.
While a show's rating is the percentage of all possible TV households or viewers in the country, its share is the percentage of households or viewers actually watching TV at the time.
Ratings and share information come from Nielsen Media Research, the New York-based company that tracks viewership in the United States and whose ubiquitous ratings numbers are the standard in the industry.
www.washingtonpost.com /wp-srv/style/tv/permanent/faqnielsen.htm   (1558 words)

  
 Business: Nielsen turns ratings eye on ads
Jack Loftus, a spokesman for Nielsen, a unit of the privately held company VNU, says the major networks asked the research company several months ago to provide the new data, and Nielsen, whose TV rating business employs 1,800 in Oldsmar, plans to begin doing so this fall on a test basis.
Nielsen spokesman Gary Holmes said Nielsen's sample is now about 7 percent made up of homes that have DVRs, vs. the national average of about 12 percent.
Holmes says Nielsen expects its sample to catch up to the national average of DVR penetration by the end of the year.
www.sptimes.com /2006/07/12/Business/Nielsen_turns_ratings.shtml   (729 words)

  
 Howstuffworks "How do television ratings work? How do they figure out how many people are watching a show?"
Nielsen then extrapolates from the sample and estimates the number of viewers in the entire population watching the show.
Nielsen relies mainly on information collected from TV set meters that it installs, and then combines this information with huge databases of the programs that appear on each TV station and cable channel.
Small boxes, placed near the TV sets of those in the national sample, measure who is watching by giving each member of the household a button to turn on and off to show when he or she begins and ends viewing.
entertainment.howstuffworks.com /question433.htm   (594 words)

  
 PBS: LOCAL NEWS - The Ratings Game
Nielsen says industry leaders and advertisers use this television audience research information to buy and sell television time as well as to increase the effectiveness of television advertising and programming.
And so, the Nielsen ratings are the most important factor in deciding what shows get aired, when they are shown, and what will be advertised in that time slot.
Nielsen Media Research conducts individual station ratings about three times a year during the "sweeps" months of November, February, and May. During these periods, the performance of the 250 local television markets in the U.S. is thoroughly researched.
www.pbs.org /wnet/insidelocalnews/ratings.html   (1340 words)

  
 Nielsen ratings digitized
Nielsen's multifaceted approach will begin to answer many of the questions that are swirling around the industry these days, which is being reinvented around the digital revolution in video.
Nielsen also is developing meters that track viewing on portable devices, and will by year's end have a 400-member iPod user panel in place.
He said Nielsen has spent the past year working with clients to determine their needs, and that Wednesday's plan was the result of those discussions.
www.hollywoodreporter.com /hr/search/article_display.jsp?vnu_content_id=1002688741   (943 words)

  
 News Corp, Nielsen end ratings dispute - Breaking News - Business - Breaking News
Nielsen, owned by privately held VNU, said on Wednesday it would invest the money to boost response rates from young people and minorities as part of the deal.
"Nielsen's willingness to take concrete and ongoing steps to ensure that its measurement systems accurately count all viewers was critical to achieving this deal," he said.
Nielsen had used people metres since 1987 to track daily national TV viewing, but only began to apply the system to local ratings on a city-by-city basis beginning in 2002.
www.smh.com.au /news/Business/News-Corp-Nielsen-end-ratings-dispute/2006/10/26/1161749219684.html   (436 words)

  
 The Trek Nation - What Are Nielsen Ratings?
Nielsens play a part in determining what companies advertise on certain shows, what shows should air in each timeslot, what shows are going to be kept on the air for a long time, and what shows are about to die.
It was Star Trek's low Nielsen ratings that led NBC to nearly cancel the series after one season and eventually cut the show's run at three years.
Overnight ratings are determined from 46 of the largest television markets in America (a market being a city and the surrounding areas) as opposed to the entire nation.
www.treknation.com /articles/nielsens.shtml   (1722 words)

  
 The Wall Street Journal Classroom Edition
Nielsen says it noticed that viewers age 18 to 34 were watching less TV in July during broadcasts of pre-season NFL games.
Nielsen measures viewing by outfitting homes with a TV set-top box where viewers punch a button to record their viewing.
Nielsen said it made the change because it is more difficult to get young people to participate in its surveys.
www.wsjclassroomedition.com /archive/04jan/medi_nielsen.htm   (884 words)

  
 ipedia.com: Nielsen Ratings Article   (Site not responding. Last check: 2007-11-07)
When (US) TV viewers or entertainment writers refer to "ratings," they are talking about Nielsen Ratings, a system developed by the New York City based Nielsen Media Research, Inc. firm to determine which shows television viewers watch at what times.
Nielsen Television Ratings statistics are gathered in two ways: one is by extensive use of surveys, where viewers in various demographics are asked to report what television shows they watch at what times.
Advertising rates are less influenced by total number of viewers than they are by appealing to particular demographics, such as age, sex, economic class, and area.
www.ipedia.com /nielsen_ratings.html   (396 words)

  
 MediaPost Publications - Time Rifting: DVR Data Yields A Surprise -- Lower Nielsen Ratings - 01/23/2006
Nielsen confirmed as much when some clients asked it to explain the phenomenon of declining demographics that has been occurring when it adds DVR playback data to its so-called "live" ratings.
In simple terms, Nielsen spokesperson Anne Elliot said the math created by Nielsen to impute VCR audiences was designed for its "live" only ratings stream and when applied to the relatively small samples in its new DVR data streams "changes the numerator and denominator," yielding aberrations like those discovered by some clients.
Nielsen's Elliot said the ratings company is still trying to understand all the phenomena that are occurring as it begins processing the multiple ratings streams, but that many of those aberrations should diminish as the DVR sample grows and becomes more representative of the total population.
publications.mediapost.com /index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=38817   (1120 words)

  
 Nielsen ratings for ads delayed : TV : Albuquerque Tribune
For years, Nielsen's clients had been content to receive ratings information on individual shows, which didn't break out specifically who was watching during the commercials.
The system Nielsen was set to start would measure how many people watched a commercial when it was broadcast live or on DVR in the ensuing seven days.
They prefer to simply see the ratings for commercials as they have aired live, as opposed to DVR ratings that included commercials that viewers might have sped through.
www.abqtrib.com /news/2006/nov/11/nielsen-ratings-ads-delayed   (394 words)

  
 Nielsen Preps VOD Ratings
By measuring VOD content in its national ratings panel, Nielsen will enable clients, for the first time, to compare the performance of programs airing on traditional channels with the performance of those same programs on VOD, the company said.
Nielsen plans to provide VOD reporting to clients who implement "watermarking," or audio code, technology that identifies specific on-demand titles.
Nielsen had planned to release its controversial commercial ratings on Dec. 11, but the company indefinitely delayed the launch [Adweek Online, Nov. 3].
www.adweek.com /aw/national/article_display.jsp?vnu_content_id=1003409109   (374 words)

  
 MediaPost Publications - Buyers, Sellers Put Brakes On Nielsen's Commercial Ratings, Plan Meeting To Vet Issues - ...
One of the chief problems surrounding the new ratings is that the commercial ratings are processed by using a relatively shaky system for identifying when the commercial minutes actually air.
That system, Nielsen's Monitor-Plus service, was designed as a competitive advertising monitory system, which apparently does not have the same level of detail or rigor as the systems Nielsen uses to compile and process TV ratings.
Without an accurate accounting of when the commercial minute run, critics say it would be impossible for Nielsen to accurately produce TV ratings that could be used as the basis of a marketplace currency for negotiating and guaranteeing advertising deals.
publications.mediapost.com /index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=46406   (990 words)

  
 the futon critic - the web's best primetime television resource
For the 2005-06 season, Nielsen Media Research has determined there are an estimated 130.0 million adults between the ages of 18 and 49 in the U.S. This means that a single national adults 18-49 ratings point represents 1%, or 1.30 million people.
Nielsen collects data from two different samples: a "National Measurement" and a "Local Measurement." Households in each sample are given a device that tracks their viewing habits.
Nielsen reports the "fast nationals" in half-hour form, meaning we have to average them to get the numbers for programs longer than a half-hour.
www.thefutoncritic.com /ratings.aspx?id=sample   (1461 words)

  
 TimesDispatch.com | Nielsen ratings cast wider net   (Site not responding. Last check: 2007-11-07)
Nielsen Media Research, the nation's primary provider of national television ratings, plans to dramatically modernize how it measures what TV shows Americans watch.
Nielsen's first nationwide use of paper diaries came in 1958 when the company deployed them in 50 U.S. markets.
Nielsen declined to say how much the project will cost but did lay out a schedule for changes over the next five years.
www.timesdispatch.com /servlet/Satellite?pagename=RTD/MGArticle/RTD_BasicArticle&c=MGArticle&cid=1149188555442&path=!business&s=1045855934855   (422 words)

  
 What You Should Know About Nielsen Ratings - Associated Content
Ratings are a measurement of how many people are watching or listening to a particular program.
Primarily, it is the Nielsen Rating system that networks and advertisers use to determine what’s hot and what’s not.
One is by the use of “Nielsen Boxes” that track the viewing habits of “Nielsen Families”.
www.associatedcontent.com /article/18895/what_you_should_know_about_nielsen.html   (657 words)

  
 Nielsen Ratings for Firefly's First Season
If you want insight into the way that Nielsen ratings are obtained, here is an article entitled What TV Ratings Really Mean from the official site of Nielsen Media Research.
Firefly's overnight ratings tend to be higher than its corresponding national ratings for a couple of reasons.
From September 21, 2002 to September 30, 2002, each overnight ratings point represented 722,637 households or one percent of the estimated 72,263,610 TV households in the 53 overnight markets.
home.insightbb.com /~wahoskem/firefly1.html   (672 words)

  
 Nielsen TV Ratings - Top Rated TV Shows - AOL Television
NEW YORK (Sept. 25) - The premiere of Ken Burns' new documentary series "The War" brought in 7.3 million viewers Sunday night, PBS said.
The first episode of the multipart documentary averaged a 5.0 household rating/7 share in the top 56 "metered" markets, according to preliminary estimates released Monday by Nielsen Media Research.
That is on par with the opener of Burns' 1994 highly rated documentary series for PBS' "Baseball," which had a 5.1 household rating.
television.aol.com /news/nielsen-ratings   (281 words)

  
 Nielsen Commercial Ratings Data Under Fire
Wurtzel said, however, that the data Nielsen will be offering beginning in November is just a first step in the move to see if commercial ratings can eventually be used as a media buying currency, replacing program ratings.
Jack Loftus, senior vp, communications, for Nielsen Media Research, said he thought the meeting "was very constructive, worthwhile, and informative," and that Nielsen plans to move toward its goal of releasing commercial ratings data in November.
Loftus said Nielsen plans to conduct more one-on-one meetings with clients and said he plans to issue within the next week a client communication detailing the areas of agreement.
www.mediaweek.com /mw/news/recent_display.jsp?vnu_content_id=1003155266   (416 words)

  
 Severity Ratings for Usability Problems
Severity ratings can be used to allocate the most resources to fix the most serious problems and can also provide a rough estimate of the need for additional usability efforts.
If the severity ratings indicate that several disastrous usability problems remain in an interface, it will probably be unadvisable to release it.
Instead, severity ratings can be collected by sending a questionnaire to the evaluators after the actual evaluation sessions, listing the complete set of usability problems that have been discovered, and asking them to rate the severity of each problem.
www.useit.com /papers/heuristic/severityrating.html   (702 words)

  
 Wired News: Nielsen 'People Meters' Draw Fire   (Site not responding. Last check: 2007-11-07)
Yet Nielsen argues that reliability is exactly what the company had in mind when it decided to roll out the meters in local markets like New York City.
To date, Nielsen has compiled ratings in local markets by asking about 500 so-called Nielsen families in each major city to record what they watched by writing a diary and sending it to the company by mail.
Nielsen plans to install up to 800 of the meters in New York City alone, none of them in households that are currently on the diary system.
www.wired.com /news/business/0,1367,63080,00.html   (1044 words)

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