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Topic: No Logo


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In the News (Wed 9 Jul 08)

  
  No Logo - Wikipedia, the free encyclopedia
No Logo: Taking Aim at the Brand Bullies, a controversial book written by Canadian journalist Naomi Klein, first appeared in January 2000.
Throughout the four parts (No Space, No Choice, No Jobs, and No Logo), Klein writes about sweatshops (also known as Export processing zone-EPZ) in the Americas and Asia, culture jamming, corporate censorship, Reclaim the Streets, and much more.
Several imprints of No Logo exist, for example: ISBN 0312203438 (hardcover) and ISBN 0312271921 (paperback).
en.wikipedia.org /wiki/No_Logo   (230 words)

  
 Media Education Foundation: No Logo   (Site not responding. Last check: 2007-11-05)
[The video] No Logo continues her vital mission to educate consumers on the unsavory realities of the global economy, illustrating some of the history, economic reasoning, and severe international consequences behind our systems of mass-marketing and mass-production.
In the age of the brand, logos are everywhere.
No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the increasing economic and cultural reach of multinational companies.
www.mediaed.org /videos/CommercialismPoliticsAndMedia/NoLogo   (494 words)

  
 Powell's Books - No Logo: Taking Aim at the Brand Bullies by Naomi Klein
No Logo, an incisive and insightful report from the frontlines of mounting backlash against multinational corporations, explains why some of the most revered brands in the world are finding themselves on the wrong end of a bottle of spray paint, a computer hack, or an international anti-corporate campaign.
No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing—and the powerful potential of a growing activist sect that will surely alter the course of the 21st century.
At once infuriating, provocative, and inspiring, No Logo uncovers the insidious practices and effects of corporate marketing--and the powerful potential of a growing activist movement that is changing the face of the 21st century.
www.powells.com /cgi-bin/biblio?inkey=62-0312271921-0   (1124 words)

  
 brandchannel.com | Are you pro logo or no logo? | brand comments | brands | branding | forum | debate
Logos help consumers understand what comes with a product, making decisions easier, and if there were no official logo, people would still find a way to characterize a product in a differentiating manner so they will 'know' what a product is about, without having to know.
However the logo is the mental image of a brand, it is the fastest way for a firm to be recognized and even prefered, a logo by itself is not a brand, but a brand without a logo is, in my opinion, incomplete.
No Logo has become the bestseller it is by people reading it and recommending it for the refreshing piece of literature it is, not by Naomi running 'feel-good' TV commercials that follows the neuro associative conditioning that is now the mantra of any successful marketer.
www.brandchannel.com /view_comments.asp?id=9   (7204 words)

  
 Amazon.co.uk: No Logo: Books   (Site not responding. Last check: 2007-11-05)
In No Logo Naomi Klein takes the superbrands to task for their hijacking of lifestyle, culture and relationships and for the effect that global capitalism has upon workers worldwide.
While No Logo isn't, as many people (but not Klein) have claimed, a manifesto for anti-capitalism, nor is it an entirely satisfactory analysis of market or consumer economics in the age of the superbrand, it is without doubt a stimulating read, admirably researched and passionately written.
No Logo is packed with mind-blowing facts about a culture most of us accept as part of our daily life.
www.amazon.co.uk /exec/obidos/ASIN/0006530400   (1993 words)

  
 Powell's Books - No Logo by Naomi Kleinberg
"No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing--and the powerful potential of a growing activist sect that will surely alter the course of the 21st century.
NO LOGO explains why some of the most revered brands in the world are finding themselves on the wrong end of a spray-can, a computer hack, or an international anti-corporate campaign.
NO LOGO uncovers a betrayal of the central promises of the information age: choice, interactivity, and increased freedom.
www.powells.com /cgi-bin/biblio?inkey=62-0312203438-0   (406 words)

  
 Guardian Unlimited Books | First chapters | No Logo by Naomi Klein (part I)
Since many of today's best-known manufacturers no longer produce products and advertise them, but rather buy products and "brand" them, these companies are forever on the prowl for creative new ways to build and strengthen their brand images.
And of course, no one is more keenly aware of advertising's ubiquity than the advertisers themselves, who view commercial inundation as a clear and persuasive call for more - and more intrusive - advertising.
Their embroidered "pocket" logos sound positively subdued by today's logomaniacal standards, and sales of name-brand bottled water have been increasing at an annual rate of 9 percent, turning it into a $3.4 billion industry by 1997.
books.guardian.co.uk /firstchapters/story/0,6761,402483,00.html   (4171 words)

  
 n o l o g o . o r g   (Site not responding. Last check: 2007-11-05)
Naomi criticized branding in No Logo: Taking Aim at the Brand Bullies not because there's anything intrinsically wrong with logos, but because brands are developed—and their logos are designed—to market products that are produced through the exploitation and impoverishment of workers and communities in the poorest parts of the world.
No Logo condemned the cynicism and dishonesty of companies that get wealthy by branding the commodities they market as representative of values like freedom or youthfulness—values that are starkly contradicted by the lived experience of the workers who produce the stuff they sell.
She also found that publishers were unwilling to contribute to the extensive research process required to write the book—five years of investigation and international travel—unless the material was copyrighted.
www.nologo.org /newsite/faq2.php?ID=14   (984 words)

  
 WNYC - News - Pro Logo vs. No Logo
No Logo: Taking Aim at the Brand Bullies: Published in January 2000, No Logo is equal parts cultural analysis, political manifesto, mall-rat memoir, and journalistic exposé.
"Pro Logo: Why Brands Are Good For You": Following the publication of No Logo, The Economist magazine published a strong retort to Klein's arguments: "Brands began as a form not of exploitation, but of consumer protection.
Naomi Klein: The New York Times called No Logo "a movement bible." The Guardian Newspaper short-listed it for their First Book Award in 2000, and in 2001, No Logo won the Canadian National Business Book Award, and the French Prix Médiations, in France.
www.wnyc.org /news/articles/4390   (877 words)

  
 TOM MERTES - ON NO LOGO   (Site not responding. Last check: 2007-11-05)
Some of the most famous logos today go back to the first decades of the twentieth century—Michelin, Coca-Cola, Mercedes-Benz—when their original function was to offer visual emblems of quality: symbols of a reliable or desirable product.
Logos may not be the nerve-centre of global capital, but Klein’s suggestion that they could be an Achilles Heel shows a cool tactical intelligence.
No Logo is a remarkable achievement for an author still in her twenties when it was finished—spirited, outspoken and wide-angled.
www.newleftreview.net /NLR23813.shtml   (1490 words)

  
 No Logo in Latin America
In her own words, "The title No Logo is not meant to be read as a literal slogan (as in No More Logos!), or a post-logo logo (there is already a No Logo clothing line, or so I'm told).
Instead, it is the marketing medicine that is being increasing diagnosed as the disease: brands are seen as mental pollutants; brand managers as brand pimps pushing their psycho-effluent of hype, spin and lies to the last of the brand whores, attempting to sucker them with their message, 'I have something to ease your pain.'...
The targets of no logo firebrands include those transnational corporations who have outsourced their production to third world countries, directly or indirectly through third-parties.
www.zonalatina.com /Zldata219.htm   (1040 words)

  
 No Logo by Naomi Klein
Equal parts cultural analysis, mall-rat memoir, political manifesto and journalistic exposé, No Logo is the first book to attend the birth of the new resistance and the first to put this informed anarchy into pop-historical and clear economic perspective.
No Logo accomplishes the near-impossible job of piecing together the huge and complicated jigsaw puzzle that has been overtaking our lives since the advent of that dreaded concept, 'branding.' Klein writes about all this with astonishing power, combining meticulous research with hip-hop-hot writing."
No Logo is fluent, undogmatically alive to its contradictions and omissions, and positively seethes with intelligent anger."
www.mcspotlight.org /media/books/klein.html   (1419 words)

  
 TIME Europe | Books: Gaining Street Cred | 1/22/2001
It is called globalization, and in No Logo (Flamingo; 490 pages) Naomi Klein, a young Canadian activist, sets out to write the anticorporate manifesto for Generation Why.
In Britain, for instance, No Logo's publisher describes the book as a "word-of-mouth sensation," having sold more than 40,000 copies at about $22 a pop in less than a year.
No Logo represents one of those totemic, defining works that ultimately transcend fact and acquire a reality of their own for a generation or a sex or a minority.
www.time.com /time/europe/magazine/2001/0122/nologo.html   (870 words)

  
 Amazon.ca: No Logo: Taking Aim at the Brand Bullies: Books   (Site not responding. Last check: 2007-11-05)
Toronto Star columnist Naomi Klein's No Logo, published at the very end of 1999, caught the imagination of the next millennium's first generation of activists, becoming the bible for the international anti-globalization movement.
Documenting the ubiquity of brand identities and the harsh labour practices and self-censorship that the megabrands enforce, No Logo is both an encyclopedic expose of the many-tentacled modern corporation and a recipe book for resistance.
No one in America even knows what Cappuccino means and that it is only a breakfast drink which tradition holds should be served only until 11.00 am.
www.amazon.ca /exec/obidos/ASIN/0676972829   (1149 words)

  
 Naomi Klein- No Logo   (Site not responding. Last check: 2007-11-05)
'No Logo is a comprehensive account of the potential monster that the global economy has created and the actions to thwart it.
Their embroidered "pocket" logos sound positively subdued by today's logo maniacal standards, and sales of name-brand bottled water have been increasing at an annual rate of 9 percent, turning it into a $3.4 billion industry by 1997.
The logos were eventually replaced with smaller ones, but the lesson remained: the role of the sponsor, like that of advertising in general, has a tendency to expand.
www.sozialistische-klassiker.org /Klein/klein01.html   (16114 words)

  
 Amazon.com: No Logo: No Space, No Choice, No Jobs: Books: Naomi Klein   (Site not responding. Last check: 2007-11-05)
No Logo takes the reader behind the scenes to the sweatshops of the Philippines and elsewhere, to learn the conditions under which much of our clothing and footwear is made.
The message of No Logo is quite consistent with that of the excellent Canadian documentary "The Corporation", which in turn is based on the book of the same name by Joel Bakan.
There is no escaping brands and commercial speech, our public spaces and our very minds are held captive by the forces of ubiquitous branding and advertising.
www.amazon.com /exec/obidos/tg/detail/-/0312421435?v=glance   (2796 words)

  
 No Depression: Surveying the Past, Present, and Future of American Music
No Depression co-founders and co-editors Grant Alden and Peter Blackstock will also check in regularly with blog reports.
¶ For the record, a little history: No Depression was launched in September 1995 as a quarterly publication and became bimonthly in September 1996.
In short I was about to graduate from college, with no job prospects, and had survived the demise of SeaGraphics and Western Photon -- the work I had done to get through college and pay for my vinyl habit -- which meant I had a handful of clients trailing after.
www.nodepression.net   (327 words)

  
 Amazon.fr :  No Logo (en anglais): Livres   (Site not responding. Last check: 2007-11-05)
In No Logo, Klein tidily dissects her exploration of the abuses of corporations who have foregone products in favor of brands into four sections: no space, no choice, no jobs, and finally--you guessed it--no logo.
Make no mistake: this book will make you mad, and by section four, in which Klein proposes solutions, you'll be more than ready to entertain her ideas.
Rather, Klein's 'No Logo' takes this sort of discourse one step further, by outlining the wider democratic implications of globalisation.
www.amazon.fr /exec/obidos/ASIN/0006530400   (1364 words)

  
 cityofsound: No logo?
Posted by: Andrew at Feb 16, 2005 3:28:19 PM I do confess to having a soft spot for the Yes logo, I apparently wouldn't have been one of the cool kids at your school either Dan.
I think one of the best band logos from recent years is Blur, who have mostly stuck by their's for the last 15 years or so.
The logo for Nas (one of the acts at Columbia) is distinctive, as is the AC DC logo and thus perfect for using as an image for your cellphone wallpaper.
www.cityofsound.com /blog/2005/02/no_logo.html   (3230 words)

  
 NFL Europe.com -
NFL Europe League, NFL Europe shield design and the team marks and logos are registered trademarks of the National Football League and its affiliates.
No portion of this site may be reproduced without the express written permission of World League Licensing LLC.
World League Licensing LLC and SportsLine take no responsibility for third-party material appearing in any bulletin board or chat sections of this site.
www.nfleurope.com   (176 words)

  
 Voice Literary Supplement: No Logo: Solutions for a Sold Planet   (Site not responding. Last check: 2007-11-05)
The 1990s have seen widespread media coverage of the fallout from what Klein calls the ‘‘global logo web’’: multinational corporationssweatshop scandals and environmental mayhem, Silicon Valley’s overwhelmingly temp-laden labor force, the perverse economy of style in which ghetto kids create cool-hunted images for brands they can’t afford to own (and sometimes kill to).
Klein gathers all the evidence in No Logo, which is nothing short of a complete, user-friendly handbook on the negative effects that ’90s überbrand marketing has had on culture, work, and consumer choice.
Klein leaves no doubt that the public, and most notably the younger public, is increasingly questioning whether the new world order brings global village or global pillage.
www.villagevoice.com /vls/165/truscott.shtml   (280 words)

  
 HobbyPrincess: 'Own Logo' not 'No Logo'
Naomi Klein (sort of) tries to convince the audience that her take is not against globalization; it's against undemocratic and discriminating ways to handle change in areas of society that are most affected by multinational businesses.
I suggest that instead of No Logo, a new emerging issue in this field is what I call the Own Logo phenomenon.
When Naomi Klein published No Logo in 1999, I embraced it as a welcome intervention to the massive offshoring that was going on in the consumer goods industry.
ullamaaria.typepad.com /hobbyprincess/2005/04/from_no_logo_to.html   (1160 words)

  
 Slashdot | No Logo: Taking Aim At The Brand Bullies
a logo is no more evil then a name - except of course that they have to be sent as attachments.
The 'no logo' idea is a noble one, but one which will ultimately fail.
The thoery goes, a male with a big tail must be tougher than an apparently equal male with a smaller tail, because life is more difficalt if you have a large tail, therfore to have survived with this handicap you must be a healthy mate.
slashdot.org /books/00/06/05/1455210.shtml   (5414 words)

  
 No Fear Clan
No Fear v Kellys Heroes - The Social Retards
={NF}= No Fear is a multigaming clan founded July 2003 and based in the UK.
No Fear use BOD Anticheat client/ server for all MOHAA Spearhead league matches.
www.nofearclan.com   (969 words)

  
 From “No Logo” by Naomi Klein
And no wonder: the courtroom is the only place where private corporations are forced to pry open shuttered windows and let the public gaze shine in.
If companies do choose to use oppressive laws against their critics then court cases do not have to only be about legal procedures and verdicts.
And when a group of activists occupied part of Shell’s U.K. headquarters in January 1999, they made sure to bring a digital camera with a cellular link-up, allowing them to broadcast their sit-in on the Web, even after Shell officials turned off the electricity and phones.
www.mcspotlight.org /media/books/mclibel_excerpt.html   (2788 words)

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