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| | No-Frills CRM |
 | | It’s no surprise that some organizations fail to complete the journey, or that many companies, mindful of the expense involved and of the mixed results reported, have opted to sit on the CRM sidelines for a while. |
 | | Gathering coherent customer data in a single place, analyzing it effectively, realigning an organization according to the insights obtained — all of this is hard to do. |
 | | We think it is possible to reap some, even many, of the rewards of CRM without buying a specialized software package. |
| www.strategy-business.com /resiliencereport/resilience/rr00009 (697 words) |
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