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| | Advertising Specialty Institute, the ASI Show!: Fortunate enough not to be dinosaurs (Site not responding. Last check: 2007-08-31) |
 | | Norman Cohn, chairman, acting president and owner of the Advertising Specialty Institute (ASI), just may be the luckiest man in the industry. |
 | | In a wide-ranging interview with both Cohn and his son Matthew Cohn, president of the ASI Show, what comes across first is the graciousness of the family, and that, coupled with the obvious business acumen displayed by both men, perhaps sheds a little light on why ASI has been so successful in leading the industry. |
 | | The Cohn family, who in the 1950s was in the grocery business in Iowa and also had a small distributorship, became a supplier of gifts through its Waterloo Ideas Co., and in the process became listed in ASI and the largest advertiser in the new ASI magazine, The Counselor. |
| wearablesbusiness.com /mag/apparel_advertising_specialty_institute/index.html (1356 words) |
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